Digital Marketing Specialist

Masters in Digital Marketing Course

With the Digital Marketing Specialist Program, you can enhance your skills to become a complete digital marketer. Master the top digital marketing domains -- search engine optimization, social media, pay-per-click, digital analytics, and many more. Expedite your digital marketing career today with constructive training you can use on the job....read less...read more

With the Digital Marketing Specialist Program, you can enhance your skills to become a complete digital marketer. Master the top digital marketing domains -- search engine optimization, social media, pay-per-click, digital analytics, and many more. Expedite your digital marketing career today with constructive training you can use on the job....read less...read more

365 days course access

Access to 35+ live instructor-led online classes

45+ Projects & MimicPro Simulation

Hands-on experience with a simulation environment

OMCP Certification

Get OMCP exam voucher worth USD 395 on completion

$111K - $135K

Annual average salary in USA

USD 1,499

Learning path A curated learning path by our experts for you

Class schedule All Batches
  • Jun 06 - Jun 27 Weekend classes 09:00 - 13:00 CDT 7 sessions
    • Jun
    • Sat06
    • Sun07
    • Sat13
    • Sun14
    • Sat20
    • Sun21
    • Sat27
  • Jun 22 - Jul 09 Weekday classes 10:30 - 12:30 CDT 14 sessions
    • Jun
    • Mon22
    • Tue23
    • Wed24
    • Thu25
    • Fri26
    • Mon29
    • Tue30
    • Jul
    • Wed01
    • Thu02
    • Fri03
    • Mon06
    • Tue07
    • Wed08
    • Thu09
  • Jun 26 - Jul 17 Weekday classes 22:30 - 02:30 CDT 7 sessions
    • Jun
    • Fri26
    • Sat27
    • Jul
    • Fri03
    • Sat04
    • Fri10
    • Sat11
    • Fri17
  • Jul 04 - Jul 25 Weekend classes 09:00 - 13:00 CDT 7 sessions
    • Jul
    • Sat04
    • Sun05
    • Sat11
    • Sun12
    • Sat18
    • Sun19
    • Sat25
  • Jul 24 - Aug 14 Weekday classes 22:30 - 02:30 CDT 7 sessions
    • Jul
    • Fri24
    • Sat25
    • Fri31
    • Aug
    • Sat01
    • Fri07
    • Sat08
    • Fri14

Download schedule

Course 1

Fundamentals of Marketing SHOW CLASSES

This course will give you an overview of the fundamentals of Marketing including Search Engine Optimization, Digital Analytics, Google Analytics.
Course Content
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

GO TO COURSE PAGE
Class schedule All Batches
  • Jun 20 - Jul 05 Weekend classes 08:30 - 12:30 CDT 6 sessions
    • Jun
    • Sat20
    • Sun21
    • Sat27
    • Sun28
    • Jul
    • Sat04
    • Sun05
  • Jul 17 - Aug 01 Weekday classes 20:30 - 12:30 CDT 6 sessions
    • Jul
    • Fri17
    • Sat18
    • Fri24
    • Sat25
    • Fri31
    • Aug
    • Sat01

Download schedule

Course 2

Demystifying Digital Channels SHOW CLASSES

This course will make you an expert on digital channels and how to target the right audience. You will learn about Pay per click, Google Ads, social media, facebook marketing, youtube marketing, twitter, email, and mobile marketing, programmatic buying.
Course Content
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

GO TO COURSE PAGE
Course 3

Conversion and Strategy

This digital marketing course on conversion and strategy covers the basics of website conversion rate optimization, marketing automation tools, and digital marketing strategies.
Course Content
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

GO TO COURSE PAGE
Course 4

Advanced Web Analytics

This Advanced Web Analytics certification training course helps you master the critical elements of social media, web, mobile, and content analytics. Learn how to optimize your organization’s ability to make highly informed business decisions based on data analytics. Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis and more. Enroll now to become a data wizard and give your company a competitive edge! Less...Read More
Course Content

Approved by OMCP®

Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

GO TO COURSE PAGE
Class schedule All Batches
  • Jul 03 - Jul 11 Weekday classes 22:30 - 02:30 CDT 4 sessions
    • Jul
    • Fri03
    • Sat04
    • Fri10
    • Sat11
  • Aug 29 - Sep 06 Weekend classes 08:30 - 12:30 CDT 4 sessions
    • Aug
    • Sat29
    • Sun30
    • Sep
    • Sat05
    • Sun06

Download schedule

Course 5

Advanced Search Engine Optimization (SEO) SHOW CLASSES

The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO including the process of organically driving traffic to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives. Less...Read More
Course Content
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

GO TO COURSE PAGE
Class schedule All Batches
  • Jun 06 - Jun 21 Weekend classes 09:00 - 13:00 CDT 6 sessions
    • Jun
    • Sat06
    • Sun07
    • Sat13
    • Sun14
    • Sat20
    • Sun21

Download schedule

Course 6

Advanced Pay Per Click (PPC) Certification Program SHOW CLASSES

The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives. Less...Read More
Course Content

Approved by OMCP®

Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

GO TO COURSE PAGE
Class schedule All Batches
  • Aug 01 - Aug 22 Weekend classes 08:30 - 12:30 CDT 7 sessions
    • Aug
    • Sat01
    • Sun02
    • Sat08
    • Sun09
    • Sat15
    • Sun16
    • Sat22

Download schedule

Course 7

Advanced Social Media(With OMCP Voucher) SHOW CLASSES

The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns. Fast-track your marketing career with this complete, structured advanced social media course.
Course Content
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

GO TO COURSE PAGE
Master’s Certificate *You will get individual certificates for each course.
Electives
  • Advanced Mobile Marketing
  • Advanced Email Marketing
  • Advanced Content Marketing
  • Advanced Website Conversion Rate Optimization
DOWNLOAD SYLLABUS

Request more information

Some error occurred. Please try again later.
We are looking into your query.
Our consultants will get in touch with you soon.
  • What are the course objectives?

    The Market Motive's Digital Marketing Course gives you comprehensive knowledge on most important digital marketing domains. The course uses real-world projects and virtual simulations to gain practical experience. The course includes access to Mimic Pro, where you can run real-world simulations and gain extensive project experience.

    When you complete this digital marketing course, you will receive a Master's certificate from Simplilearn, which will highlight your new-found skills as a digital marketing specialist.

  • What skills will you learn?

    Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. This digital marketing specialist course gives you access to 35+ live instructor-led online classes conducted by expert trainers. With this course, you will also get access to highest quality e-learning content, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set. This digital marketing course will help you to:
    • Get comprehensive insights into digital marketing topics such as inbound marketing, paid marketing, social media marketing, and web analytics.
    • Increases your proficiency in planning, managing, and executing integrated multi-channel campaigns
    • Lead digital marketing teams and spearhead digital marketing initiatives for your organization
    • Integrate the various aspects of digital marketing disciplines into your company processes
  • Who should take this Digital Marketing Specialist Program?

    Those looking to further their digital marketing career will benefit from this course, especially if they seek leadership positions. The following roles can benefit from this Digital Marketing Specialist training:
    • Marketing Managers
    • Digital Marketing Specialists
    • Marketing or Sales Professionals
    • Entrepreneurs or Business Owners
    Given here are a few facts and figures that signify the high demand for digital marketers around the world:

  • What does a Digital Marketing Specialist do?

    A Digital Marketing Specialist is one who is proficient in all digital marketing domains. The main objectives of Digital Marketing Specialists are to increase brand awareness, promote products, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

    Digital Marketing specialists initiate effective online marketing campaigns that revolve around the needs of the consumer market. Effective digital marketing specialists will be equipped to acquire knowledge about consumer trends and demands.

  • What are the day-to-day responsibilities of a digital marketing specialist?

    A digital marketing specialist designs and implements various online marketing promotions and campaigns through digital marketing domains like SEO, SEM, PPC, social media, email, and content. A digital marketing specialist will have all the skills necessary to make informed decisions for campaigns to succeed.

    Other digital marketing responsibilities include:
    • Analyzing data and campaign performance
    • Measuring a campaign’s ROI and comparing it with other implemented campaigns
    • Highlighting ways to improve a campaign’s performance

    One of the most important aspects of a specialist’s job is to design campaigns with respect to budget allocations, and the campaigns’ performance—both organic and inorganic. The Digital Marketing Specialist also scouts for new avenues and geographies to acquire new leads, clicks, and customers.

  • What is the Mimic Pro Simulation included in the program?

    The Mimic Pro simulations included in our course provide you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages and email campaigns, and perform a variety of other marketing tasks using virtual money.

     

  • How do I earn the Masters Program certificate?

    When you have completed the following course requirements, you will be eligible to receive the Masters Program Certificate that will highlight your skills as a Digital Marketing Specialist.
     
    Course Course Completion Simulation Exam Project Certificate
    Fundamentals of Marketing Required Score > 60% Required
    Demystifying Digital Channels Required Score > 60% Required
    Conversion and Strategy Required Score > 60% Required
    Advanced Web Analytics Required Score > 60% Required
    Advanced SEO Required Score > 60% Required
    Advanced PPC Required Score > 60% Required
    Advanced Social Media Required Score > 60% Required

  • What is the OMCP certification?

    The OMCP (Online Marketing Certified Professional) Certification is one of the leading digital marketing certifications awarded to professionals who have demonstrated their professional expertise in the field of digital marketing.

    A well-researched thorough education along with applied industry experience is required for professionals to attain this certification. The exam for this certification is designed by experts and educators who are thought leaders in the industry.

    Simplilearn, the parent company of Market Motive, is recognized as one of OMCP’s top training providers

  • How can I become OMCP certified?

    When you complete our Digital Marketing Specialist Master’s Program, a voucher will be given to you by us. This voucher allows you to apply and take the OMCP exam. The validity of the voucher is 1 year from the date you have enrolled in the course. Hence post the successful completion of our Digital Marketing training course, the participants have to register for the OMCP certification exam within 1-year from the date of course purchase, to be eligible for the certification examination.

VIEW MORE
  • How do you become a Digital Marketing Specialist?

    Market Motive’s Digital Marketing training is a good stepping stone for experienced digital marketers to expand the depth and breadth of their digital marketing expertise. This course offers a hands-on learning experience so you gain the skills you need to thrive in today’s evolving marketplace. To become a Digital Marketing Specialist, follow these steps::   
    1. Enroll in our Digital Marketing Specialist Program. With this course, you’ll gain an in-depth understanding and have industry-ready knowledge across the eight most important digital marketing domains.
    2. Complete the wide range of simulations and projects that come with this digital marketing course and gain experience relevant to your work.
    3. Familiarize yourself with important execution tools and formulate your own strategies.
    4. Once you have completed the course, you’ll be eligible to get OMCP certified.
    5. You can apply for the OMCP certification on their website and take the exam. The course covers all the information you’ll need to get certified.

  • What are the benefits of taking the Digital Marketing Specialist Program?

    • The field of digital marketing is coveted and valuable. Skilled professionals in this field can make a lasting impact on their company’s bottom line and this has helped them get higher increments in their paychecks.
    • Digital marketing is the most effective medium to reach customers and prospects, as a result, professionals are in high demand
    • The digital marketing course equips professionals with the skills needed to confidently manage complex digital marketing problems.

  • What is the duration of Market Motive’s Digital Marketing Specialist Program?

    Market Motive’s Digital Marketing Specialist Program lasts for 365 days (1 year) where learners can work at their own pace through high-quality e-learning video modules. Learners may also enroll in 35+ instructor-led online training classes for the year.

  • How much does the Masters in Digital Marketing course cost?

    Market Motive’s Digital Marketing Specialist Program is priced at $1499 for Online Classroom Flexi-Pass valid for 365 days and with 35+ Instructor-led online classes.

  • Will I get any placement assistance or career counseling program once I complete the course?

    Market Motive provides a job assistance service and to take advantage of it, participants must successfully fulfill the requirements below:

    Step 1- In order to become eligible for the JobAssist program, you must meet the following criteria:  
    • Complete all of the required coursework including all the projects and simulation tests
    • Receive a minimum assessment score should be 80% or above
    • Get your certificate of completion
    Step 2 -  Once you receive your completion certificate, upload your CV onto the job portal
    https://www.simplilearn.com/job-assist

    Step 3 - As soon as your profile is submitted and processed, a Market Motive’s representative will be ready to assist you. We will share your profile across our database of partner companies and pair you with opportunities that match your skill set.

    The job assistance program is available to our graduate learners who have successfully completed their course requirements. Our career consultants and portal will be accessible for a period of 12 months from the time a learner completes a course to when they accept your first job offer.

  • What course will be available for live instructor-led online classes?

    Srl No Course Name Monthly no. of online classes availability
    1 Digital Marketing Specialist 3

    You’ll get access to 75+ live instructor-led online classes over the span of a year, enabling you to revisit every course at your convenience. You’ll also get access to our batch session recordings to complete the learning path that will empower you to become a qualified Digital Marketing Specialist.

  • How do I enroll in the Digital Marketing Specialist Program?

    You can register for the Digital Marketing Specialist Program on our website. Online payments may be made using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once you complete the online payment, you will automatically receive a payment receipt and access information via email.

  • What can I expect from the Digital Marketing Masters Program?

    • Access to eLearning content for all of the courses included in the learning path (syllabus is provided above)
    • Access to 35+ live instructor-led online classes for the key course
    • Access to exclusive forums moderated by faculty and industry experts
    • Monthly mentoring sessions by faculty and industry experts
    • The Masters in Digital Marketing certificate upon completing the program requirements of the learning path

  • Where and how do I access the eLearning content for the course?

    Once you have registered and paid for the course, you will have 24/7 access to the eLearning content on our website for a full 365 days. You will receive a course purchase confirmation receipt by email that will guide you through the process.

  • I am unable to access the online course. Who should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • Is there a money-back guarantee for the course?

    Yes, we do offer a money-back guarantee for this program. Refer to the Refund Policy and submit refund requests through our Help & Support link.

  • Are exam fees included in the course price?

    No. Exam fee for the OMCP certification is not included in the course price. However, you will receive course completion certificates for each course you complete, along with the Digital Marketing Specialist certificate when you have completed the program requirements.

VIEW MORE

Get Ahead with Simplilearn's Master Certificate

VIEW MORE

Tools Covered

Analytics Tools Facebook Analytics Google Tag Manager YouTube Analytics
Conversion Optimization Tools carzyegg Feng-GUI
Keyword Tools Google AdWords Google Trends uber suggest
Market Intelligence Tools hitwise SimilarWeb
SEO Tools MAJESTIC MOZ Raven semrush SpyFu
View More

Our Learners

  • Since I needed to change my career directions, I signed up for the Digital Marketing Masters program from Simplilearn. The quality of content has been absolutely excellent. The trainers are experienced and helpful. The course videos are structured in a way that helps you to retain the maximum amount of information. Read lessRead more

    Katherine Isabel Little
  • I signed up for the Digital Marketing Specialist Program and found the content to be extremely valuable. After completing the certification more people were reaching out to me regarding potential jobs. I wouldn't have been able to jumpstart my digital marketing career without what I've learned from here. I am really thankful to Simplilearn. Read lessRead more

    Erin Fredregill
  • I am currently enrolled for Digital Marketing Masters Course with Simplilearn. My experience has been great so far. The trainers are friendly and helpful, and the support team is always available.

    Hamna Ashraf

Our Course Advisors

  • Paul LewisProgram Member of the University of Westminster's Alumni Student Mentor Program

    Paul Lewis

    Paul is a 20+ year marketing veteran who has been overseeing the management, creation, and execution of digital marketing and sales enablement programs at Pitney Bowes. He has built and scaled a highly effective global digital selling program which has generated over $10M in revenue.

  • Brad GeddesExpert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes

    Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

  • Stéphane HamelGoogle Product Strategy Expert, Expert Data Analyst

    Stéphane Hamel

    Stéphane Hamel is a Google Product Strategy Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

  • Matt BaileyExpert Internet Marketer, President of SiteLogic, Author

    Matt Bailey

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

Request more information

Some error occurred. Please try again later.
We are looking into your query.
Our consultants will get in touch with you soon.