Kickstart Your Digital
Marketing Journey

Access 9 foundation courses to gain a 360° perspective Exclusive access to industry leading expertsGet exam ready for OMCA certification
Foundation Pass
  • 25+ hours of e-learning
  • Live Webinars
  • Moderated forums
$49 / Month
$499 / Year
7 Days Money Back Guarantee
Got a query?

What is
Foundation Pass?

Your launch pad into the world of digital marketing to internalize SEO, PPC, Social Media and 6 other disciplines.

What are the objectives of Foundation Pass?

Add digital marketing to your skillset to confidently work with clients, agencies and digital campaigns.

Who should enroll for
this training?

Marketers, Managers, Business Owners, professionals & students who wish to reap the potential of digital marketing.

Take a sneak peek at our courses

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Avinash Kaushik
Web Analytics

with Avinash Kaushik

Web Analytics Faculty Chair

Avinash Kaushik is the Digital Marketing Evangelist for Google, co-founder of Market Motive and is the author of Occam's Razor, Web Analytics 2.0 and, Web Analytics: An Hour A Day.

Frequently Asked Questions

Not everyone needs Certification. The real value is in learning new skills, and the opportunities that provides for improved results, and new prospects. But Certification is a way to prove that you've done that work, and honed those skills. Our Certification Courses are recognized as exam preparatory by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honor.

Great question. The number of video hours vary by course, and you'll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what you're learning, and you'll be pretty busy.

Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours you've got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.

Coached Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when you're working on your final project.

In a word, no. But if you could just buy a Certification, it wouldn't really have any value. Our courses are challenging even for experienced marketers.

But if you have a desire to learn, take the time to watch the video lessons carefully, take good notes, and rewatch videos when necessary to assure you're absorbing the materials, you'll do well. Experienced or not.

Yep. If you're a monthly member, you can cancel whenever you're ready. You'll maintain access till the end of your billing period. Plus, monthly members and Coached Master Certification students can get a full refund any time during the first 7 days after joining.

But quitting isn't in your nature. :)

Sure! Give us a call, email us, or contact us through the form. Our learning plan specialists excel at helping folks just like you figure out the best plan to achieve your training goals.

Foundation pass is the required starting point for many of our agency and enterprise groups.

This is a perfect primer for managers and business owners who need a sound understanding of a variety of disciplines. The course is made up of nine mini courses.

However, Expert pass would help you to gain practical insights of the concepts learnt. This would help you apply the concepts learnt in the foundation pass. Course topics will be covered in more depth.