Advanced Search Engine Optimization (SEO) Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Market Motive's Advanced SEO training course offers a complete 360-degree learning on all Search Engine Optimization concepts. Use this online SEO course to master the process of organically driving traffic to your website by learning critical components such as keyword research, on-page and off-page optimization, and SEO analytics.

Self Paced Learning
USD 599 *180 days access
Online Classroom Flexipass
USD 999 *90 days access
7 Day Money Back Guarantee

Key features

  • 365 days course access
  • 30+ hours self-paced video
  • Access to 15+ hours of live instructor-led online classes
  • Around 20 real-life industry-based projects

Course advisor

Matt Bailey
Matt BaileyExpert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

  • Market Motive's Advanced SEO course aids professionals in organically increasing the visibility of their businesses. With this SEO, you will be able to learn SEO concepts and put them to use in industry-related simulations. Students who take this SEO training will learn ways to put their website at the top of a search engine result page and keep it there.
  • With this course, you will learn SEO skills like:
    • Keyword management and research - How to find and utilize the right keywords for the right niche when developing content
    • On-Page and Off-Page Optimization - How to make sure that your site is on the first page of SERPs by meeting all the requirements set by a search engine as well as how to build backlinks
    • Analytics - How to make use of analytics to see how well your SEO tactics work and which areas could use improvement
  • This Advanced SEO course is ideal for those who want to use SEO to enhance their sites’ user experience. Our advanced SEO training is designed to teach participants on the principles of SEO but to also encourage them to use various, out-of-the-box solutions to solve problems.

This Advanced SEO course trains students to:

  • Master fundamental to advanced SEO skills that they can put to use in real life
  • Understand what organic traffic is and why and how to attract it to your site
  • Comprehend the functioning of search engines and how to make the best use of them
  • Collect and analyze data efficiently by using multiple research methods
  • Make well-defined marketing decisions by using research effectively
  • Acquire skills and techniques to increase your website’s search engine rankings
  • Manage a website and troubleshoot problems when required
  • Make use of link building to optimize your site’s off-page factors
  • Expand your skill portfolio by improving your analytical skills
  • Use analytics to make detailed studies of what SEO tactics work for a website and what don't

The search engine optimization training is beneficial for anyone who wants to become adept in SEO.

Professionals in the following roles would particularly benefit from this course:

  • Marketing Managers
  • Digital Marketing Executives
  • Content Writers
  • Marketing and Sales Professionals
  • Management, Engineering, Business, and Communication Graduates
  • Entrepreneurs and Business Owners
    • Course Introduction 04:54
      • Course Introduction 04:54
    • Lesson 1 SEO Introduction 22:59
      • SEO Introduction 00:24
      • Importance of SEO 01:27
      • What Is SEO? 00:20
      • Search Ecosystem Components 02:45
      • Search Ecosystem Components: Incentives 01:55
      • What Drives Search Ecosystem? 02:12
      • SEO and Social Media 01:10
      • SEO: Pros and Cons 02:56
      • Avoid Outdated Techniques 01:10
      • SEO Career in Organizations 01:00
      • Enterprise SEO 02:06
      • Small-Medium Business SEO 00:58
      • SEOs in Agencies 01:12
      • Individual SEO 01:09
      • Opportunities and Skill 01:02
      • Key Takeaways 01:13
      • Knowledge Check
    • Lesson 2 How Search Engines Work 27:20
      • How Search Engines Work 00:31
      • Major Search Engines 01:26
      • Minor Search Engines: Search 00:59
      • International Search Engines: Yandex 02:35
      • International Search Engines: Baidu 02:48
      • International Search Engines: Naver 01:41
      • International Search Engines: Qwant 01:02
      • Search Engine Mechanism 01:11
      • Search Engine Crawling 03:08
      • Search Engine Crawling: Robots.txt 03:34
      • Sitemaps 01:37
      • Storing 00:59
      • Processing and Indexing 02:13
      • Ranking 02:35
      • Key Takeaways 01:01
      • Knowledge Check
    • Lesson 3 Types of SEO 27:26
      • Types of SEO 00:24
      • SEO Hats 00:20
      • White Hat SEO 01:56
      • Black Hat SEO 01:41
      • Gray Hat SEO 01:39
      • SEO Mistakes 03:20
      • SEO Best Practices: No Hidden Content 01:44
      • SEO Best Practices: Optimized Snippet 01:08
      • SEO Best Practices: Prominent Heading 03:03
      • SEO Best Practices: Organized Hierarchy 01:50
      • SEO Best Practices: Practical Links 01:28
      • What is SEO Spam? 00:42
      • Falsifying Content 03:00
      • Falsifying Links 00:59
      • Falsifying Website Content 01:16
      • SEO Spam 01:43
      • The Periodic Table of SEO Success Factor 00:17
      • Key Takeaways 00:56
      • Knowledge Check
    • Lesson 4 Keyword Research and Competitive Intelligence 25:38
      • Importance of Keyword Research 01:00
      • User Intent 02:14
      • Not Provided 01:14
      • Performing Keyword Research 02:21
      • Demo: Keyword Research Tool (Wordtracker) 04:24
      • Keyword Research and Competitive Intelligence 02:49
      • Types of Queries 01:38
      • Short Tail Query: Pros and Cons 01:57
      • Long Tail Query: Advantages 01:00
      • Competitive Analysis Overview 02:16
      • Factors in Competitive Analysis 02:09
      • B2B vs. B2C 01:30
      • Key Takeaways 00:35
      • Knowledge Check
    • Lesson 5 On-Page Optimization 23:49
      • On-Page Optimization 00:37
      • Defining On-Page Optimization 01:04
      • On-Page Factors 00:19
      • Title Tags 00:34
      • Meta Description 01:05
      • Header Tags 01:45
      • URLs and URL Structure 03:50
      • Image Alt Text 01:09
      • Internal Links 00:48
      • Keyword Usage 01:20
      • Sitemaps 01:14
      • On-Page Don'ts 00:17
      • Keyword Stuffing 00:46
      • Hidden Text 01:06
      • Repetitive Anchor Text 00:51
      • Cloaking 00:26
      • Perfectly Optimized Page 01:25
      • SEO Factors 00:58
      • Top Ranking Factors 03:40
      • Key Takeaways 00:35
      • Knowledge Check
    • Lesson 6 Off-Page Optimization 13:36
      • Off-Page Optimization 00:39
      • What Is Off-Page Optimization 00:22
      • Signals of Popularity 02:08
      • Why Links? 01:37
      • Create Link-Worthy Content 00:46
      • Off-Site Engagement 01:08
      • Utilize Offline Relationships 00:39
      • Types of Links 01:23
      • Rel = “nofollow” and Social Media 01:23
      • Link Building Don’ts 02:46
      • Key Takeaways 00:45
      • Knowledge Check
    • Lesson 7 Duplicate Content 08:01
      • Duplicate Content 00:35
      • What Is Duplicate Content? 02:33
      • Common Instances 01:47
      • Fixing Duplicate Content 02:30
      • Key Takeaways 00:36
      • Knowledge Check
    • Lesson 8 Design and Architecture 06:48
      • Design and Architecture 00:41
      • Importance of Design 00:46
      • Design: Best Practices 01:49
      • Designing for Search Engines 02:53
      • Key Takeaways 00:39
      • Knowledge Check
    • Lesson 9 Local SEO 12:11
      • Local SEO 00:35
      • Local Searches 01:16
      • NAP 02:56
      • Directories 01:20
      • Top Local Search Signals - A 02:07
      • Top Local Search Signals - B 03:05
      • Key Takeaways 00:52
      • Knowledge Check
    • Lesson 10 Algorithm Updates and SEO Changes 10:10
      • Algorithm Updates and SEO Changes 00:27
      • Biggest SEO Misconception 00:37
      • What to Measure? 00:38
      • Constant Changes 03:39
      • Google Panda Update 00:57
      • Google Penguin Update 00:36
      • Google Humming Bird Update 00:58
      • RankBrain 00:33
      • Not Provided 00:39
      • SEO Is Still Powerful 00:47
      • Key Takeaways 00:19
      • Knowledge Check
    • Lesson 11 Integrating SEO with Other Disciplines 07:20
      • Integrating SEO with Other Disciplines 00:40
      • Integrating Marketing Channels 00:43
      • User Experience Across Channels 01:30
      • SEO and Content Marketing 00:49
      • SEO and Analytics 00:38
      • SEO and Mobile 00:32
      • SEO for Wordpress 01:48
      • Key Takeaways 00:40
      • Knowledge Check
    • Lesson 12 SEO Tools 07:25
      • SEO Tools 00:21
      • What Are SEO Tools? 00:24
      • SEO Tool Categories 01:44
      • DEMO: Raven SEO 04:24
      • Key Takeaways 00:32
      • Knowledge Check
    • Lesson 13 How to Build a Successful Career in SEO 04:36
      • How to Build a Successful Career in SEO 00:26
      • Top Dos and Don’ts 02:00
      • Career Paths 00:55
      • Certifications 00:48
      • Key Takeaways 00:27
    • Search Engine Optimization Foundations Quiz
      • Search Engine Optimization Foundations Quiz.
    • Section 1 : Introduction to SEO 47:14
      • 1.001 What You will Learn in this Course 11:39
      • 2.001 The Business Impact of SEO 14:30
      • 3.001 SEO Terms and Definitions 10:06
      • 4.001 SEO Business Concepts 10:59
      • Knowledge Check
    • Section 2 : How Search Engines Work 39:21
      • 1.001The Search Engine Landscape 10:39
      • 2.001 Analyzing Search Results 14:44
      • 3.001 The Search Engine Index 13:58
      • Knowledge Check
    • Section 3 : Keyword Research 1:33:35
      • 1.001 Keywords The Foundation 11:38
      • 2.001 Keyword Research Research Tool Overview 11:42
      • 3.001 Build a Keyword List 09:37
      • 4 Analyze Your Keywords: Long tail and Short tail 14:10
      • 5.001 Exploring Keyword Opportunities 16:52
      • 6.001 Keyword Plan for Trends and Cycles 13:29
      • 7.001 Group and Manage keywords 16:07
      • Knowledge Check
    • Section 4 : On-Page Optimization 1:10:03
      • 1.001 Key On-Page Elements 09:12
      • 2.001 Content Hierarchy 15:10
      • 3.001 Optimize Content 17:22
      • 4.001 Optimize Content with HTML5 11:57
      • 5.001 Optimize for Mobile 16:22
      • Knowledge Check
    • Section 5 : Website Management and Optimzation 1:35:02
      • 1.001 Domain Signals for SEO 09:57
      • 2.001 Manage Website URLs 14:39
      • 3.001 Identify and Remove Duplicate Content 10:56
      • 4.001 Additional Optimization and Management 19:23
      • 5.001 Webmaster Tools 09:57
      • 6.001 Moving to a New Domain or a Redesign 13:37
      • 7.001 Googles History of Major Algorithm Updates 16:33
      • Knowledge Check
    • Section 6 : Off-Page SEO 1:28:29
      • 1.001 The Importance of Links Part A 15:40
      • 1.001 The Importance of Links Part B 19:15
      • 2.001 Evaluating Backlinks 11:25
      • 3.001 Seven Methods of Link Building 16:37
      • 5 Build Links through Social Networks and Social Media Sites 10:21
      • 5.001 Advanced Concepts and Best Practices for Linking 15:11
      • Knowledge Check
    • Section 7 : Planning A New Website 45:27
      • 1.001 Choose a domain name 12:45
      • 2.001 Organize Content Structure 17:55
      • 3.001 Develop URL Structure 14:47
      • Knowledge Check
    • Section 8 : Market Your Optimized Website 1:20:41
      • 1.001 Conducting Competitive Audit 21:01
      • 2.001 Why You Should Not Rely on Rankings 13:05
      • 3.001 Create a Marketing Plan 22:07
      • 4.001 SEO and Marketing Teams 17:53
      • 5.001 Claim and Manage Your Business Listing 06:35
      • Knowledge Check
    • Section 9 : Analytics and Measurement 48:34
      • 1.001 Intro to Measurement 09:49
      • 2.001 Analytics Terms and Concepts 10:25
      • 3.001 Measure Goals and Goal Values 09:53
      • 4.001 Measure and Analyze the Bounce Rate 08:23
      • 5.001 Critical Reports to Improve Your SEO 10:04
      • Knowledge Check
    • Section 10 : What's Next-Learning Path 06:36
      • 1.001 Your Learning Path 06:36
    • Section 1 : Introduction to Content Marketing 44:42
      • 1.1 Introduction 00:56
      • 1.2 What's In It For Me 01:18
      • 1.3 What Is Content Marketing 02:09
      • 1.4 How to Become a Best-in-Class Content Marketer 01:23
      • 1.5 Develop a Clear Vision 02:49
      • 1.6 Develop a Business Case 03:36
      • 1.7 Document your Content Marketing Strategy 01:36
      • 1.8 Create a Editorial Mission Statement 02:04
      • 1.9 Target Customers based on their Intent 03:26
      • 1.10 Target Key Influencers 02:30
      • 1.11 Produce Help, Hub, and Hero Content 01:31
      • 1.12 Produce Engaging Content 01:41
      • 1.13 Use Content Marketing Tactics 01:42
      • 1.14 Use Social Media Platforms 01:42
      • 1.15 Help Customers Find the Information 01:30
      • 1.16 Help Key Influencers Impact the Buyer’s Decision Making Process 02:51
      • 1.17 Measure Content Effectiveness 01:53
      • 1.18 Measure ROMI 03:15
      • 1.19 Improve by Experimenting with New Initiatives 03:26
      • 1.20 Improve by Becoming Sophisticated and Mature 02:16
      • 1.21 Key Takeaways 01:08
      • Knowledge Check
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction 00:19
      • 2.2 What's In It For Me 00:59
      • 2.3 Vision for Successful Content Marketing 02:17
      • 2.4 The Michelin Guide Story 08:10
      • 2.5 Hindustan Unilever 05:23
      • 2.6 Volvo Trucks 07:16
      • 2.7 Dell's Take It Easy 06:17
      • 2.8 Key Takeaways 02:42
      • Knowledge Check
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction 00:28
      • 3.2 What's In It For Me 00:42
      • 3.3 Content Marketing Budget 01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs) 12:25
      • 3.5 Challenges and Impact 10:45
      • 3.6 Best Practices 10:40
      • 3.7 Benefits and Financial Impact 06:26
      • 3.8 Build your Business Case 02:56
      • 3.9 Compare the Value of Content Marketing 03:21
      • 3.10 Key Takeaways 01:54
      • Knowledge Check
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction 00:16
      • 4.2 What's In It For Me 01:15
      • 4.3 Creating a Successful Content Marketing Strategy 03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy 08:00
      • 4.5 Content Marketing Strategy - Two-Step Model 08:29
      • 4.6 Two Step Model - First Phase 14:22
      • 4.7 Two-Step Model - Second Phase 10:03
      • 4.8 Benefit of Two-Step flow Model 02:03
      • 4.9 Key Takeaways 02:22
      • Knowledge Check
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction 00:20
      • 5.2 What's In It For Me 00:44
      • 5.3 Editorial Mission Statements 12:21
      • 5.4 Create Remarkable Content 06:53
      • 5.5 Top Global Ad Campaigns 07:49
      • 5.6 Remarkable Editorial Mission Statement 07:30
      • 5.7 Key Takeaways 01:28
      • Knowledge Check
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction 00:17
      • 6.2 What's In It For Me 00:45
      • 6.3 Target Intent over Demographic 02:46
      • 6.4 Target Customers on Mobile Devices 04:56
      • 6.5 Target Intent on YouTube 03:46
      • 6.6 Know Your Customers' Intent 10:23
      • 6.7 Have a Mobile-friendly Website 01:47
      • 6.8 Video are Preferred Over Text 08:11
      • 6.9 Key Takeaways 01:37
      • Knowledge Check
    • Section 7 : Targeting Key Influencers 36:57
      • 7.1 Introduction 00:18
      • 7.2 What's In It For Me 00:43
      • 7.3 Importance Of Influencer Marketing 07:14
      • 7.4 Process Of Augmenting With Influencers 20:26
      • 7.5 Case Study—Orange France 06:03
      • 7.6 Key Takeaways 02:13
      • Knowledge Check
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:45
      • 8.1 Introduction 00:24
      • 8.2 What's In It For Me 00:46
      • 8.3 Help Content 09:10
      • 8.4 Hub Content 07:45
      • 8.5 Hero Content 08:43
      • 8.6 Key Takeaways 00:57
      • Knowledge Check
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction 00:22
      • 9.2 What's In It For Me 00:44
      • 9.3 Producing Engaging Content 03:24
      • 9.4 Engagement Through Video and Text 03:49
      • 9.5 Text Vs Video 03:51
      • 9.6 What to Seek 08:38
      • 9.7 Checklist - When to Use Video or Text 02:28
      • 9.8 Key Takeaways 01:25
      • Knowledge Check
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:16
      • 10.1 Introduction 00:24
      • 10.2 What's In It For Me 01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage 02:47
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34
      • 10.5 Email Newsletters 04:33
      • 10.6 In-person Events 04:00
      • 10.7 Illustrations/Photos 03:14
      • 10.8 Social Media content 07:11
      • 10.9 Infographics 02:41
      • 10.10 Videos—B2C 03:17
      • 10.11 Videos—B2B 02:56
      • 10.12 Online Presentations 03:21
      • 10.13 Microsites 03:13
      • 10.14 Website Articles 02:56
      • 10.15 Blogs 02:40
      • 10.16 Webinars 02:45
      • 10.17 Case Studies 02:15
      • 10.18 Mobile Apps 03:07
      • 10.19 Print Magazines 03:10
      • 10.20 Digital Magazines 01:40
      • 10.21 Books 03:37
      • 10.22 Podcasts 02:04
      • 10.23 White Papers 03:58
      • 10.24 Research Reports 02:32
      • 10.25 E-Books 02:20
      • 10.26 Branded Content Tools 01:39
      • 10.27 Virtual Conferences 02:11
      • 10.28 Key Takeaways 01:42
      • Knowledge Check
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:09:44
      • 11.1 Introduction 00:17
      • 11.2 What's In It For Me 01:07
      • 11.3 Social Media Platforms 02:24
      • 11.4 Facebook 15:22
      • 11.5 LinkedIn 15:02
      • 11.6 YouTube 05:47
      • 11.7 YouTube - Create Great Content 08:26
      • 11.8 YouTube - Develop a Programming Strategy 11:09
      • 11.9 Twitter 08:12
      • 11.10 Key Takeaways 01:58
      • Knowledge Check
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction 00:17
      • 12.2 What's In It For Me 00:47
      • 12.3 Optimizing Your Content For Your Web Site 03:45
      • 12.4 Creating A Google-friendly Web Site 11:15
      • 12.5 Optimizing Web Pages For Keywords 12:38
      • 12.6 Optimizing Video Content 06:37
      • 12.7 Micro-moments 17:46
      • 12.8 Key Takeaways 01:42
      • Knowledge Check
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction 00:20
      • 13.2 What's In It For Me 00:53
      • 13.3 Influencing the Influencers 04:12
      • 13.4 Schmooze Optimization 02:57
      • 13.5 Nurture Key Relationships 01:46
      • 13.6 Example - WineWorld 03:00
      • 13.7 Four Key Influencers 03:16
      • 13.8 Engaging Digital Presence 01:36
      • 13.9 Keys to Success 05:04
      • 13.10 Work together with influencers 02:55
      • 13.11 GE with influential YouTube creators 04:52
      • 13.12 Creations in support with GE 05:21
      • 13.13 Key Takeaways 01:16
      • Knowledge Check
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction 00:23
      • 14.2 What's In It For Me 00:59
      • 14.3 Sales and Sales Lead Quality 01:03
      • 14.4 Touchpoints in the Customer Journey 01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales 04:12
      • 14.6 Focus on the Right Metrics 11:51
      • 14.7 Value Your Best Customer 05:21
      • 14.8 Attribute Value Across the Journey 14:03
      • 14.9 Prove Marketing Impact 06:50
      • 14.10 Key Takeaways 02:28
      • Knowledge Check
    • Section 15 : Measuring Return on Marketing Investment 38:40
      • 15.1 Introduction 00:23
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment 06:21
      • 15.4 The Power of the Press Release 07:23
      • 15.5 Test A - ROMI Revisited 08:29
      • 15.6 Test B - Impact of a Budget Cut 06:20
      • 15.7 Test C - Impact of Using Multimedia 07:24
      • 15.8 Key Takeaways 01:28
      • Knowledge Check
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction 00:22
      • 16.2 What's In It For Me 00:44
      • 16.3 Creating Engaging Content 14:56
      • 16.4 What is Effective and What is Not 09:33
      • 16.5 Key Takeaways 01:46
      • Knowledge Check
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction 00:21
      • 17.2 What's In It For Me 00:52
      • 17.3 Content Marketing Maturity 07:08
      • 17.4 Get Value from Editorial Meetings 09:15
      • 17.5 Content Marketing in Organizations 04:33
      • 17.6 Content Marketing with SEO and Social Media 04:55
      • 17.7 Leverage Paid Advertising 02:48
      • 17.8 Sophisticated Content Marketers 03:38
      • 17.9 Analytics Tips 05:46
      • 17.10 Key Takeaways 01:49
      • Knowledge Check
    • Section 18 : Content Marketing in the Foreseeable Future 48:54
      • 18.1 Introduction 00:15
      • 18.2 What's In It For Me 00:45
      • 18.3 Content Marketing Forecast 02:48
      • 18.4 Impact on Content Marketing Strategy 01:07
      • 18.5 Video Sharing Platforms—Audience Segments 01:39
      • 18.006 Video Sharing Platforms - Content Genres 00:57
      • 18.7 YouTube vs Facebook 05:10
      • 18.8 YouTube Best Practices—Part A 08:26
      • 18.9 YouTube Best Practices—Part B 10:07
      • 18.10 Virtual Reality 04:38
      • 18.11 Facebook Best Practices 04:45
      • 18.12 Instagram and Twitter Best Practices 05:35
      • 18.13 Key Takeaways 02:42
      • Knowledge Check
    • Section 1 : Introduction to Digital Analytics 16:54
      • 1.001 Introduction to Digital Analytics 16:54
      • Knowledge Check
    • Section 2 : Building Blocks 25:54
      • 2.001 Introduction to Building Blocks 04:21
      • 2.002 Building Blocks -Google Analytics 21:33
      • Knowledge Check
    • Section 3 : Fundamentals of Digital Analytics 45:14
      • 3.001 Digital Analytics 08:02
      • 3.002 Digital Analytics Maturity Model 14:39
      • 3.003 Using the Digital Analytics Maturity Model 13:59
      • 3.004 The Three Heads of Online Analytics 08:34
      • Knowledge Check
    • Section 4 : Business Perspective 44:52
      • 4.001 The Customer Journey and its Various Approaches 09:23
      • 4.002 Designing for Persuasion 09:37
      • 4.003 Defining Business Goals 11:32
      • 4.004 Key Performance Indicators 14:20
      • Knowledge Check
    • Section 5 : Methodology - Lean Six Sigma 25:33
      • 5.001 Introduction to the Analysis Perspective 05:28
      • 5.002 Lean Six Sigma Principles -Define and Measure 09:29
      • 5.003 Lean Six Sigma Principles -Analyze, Improve, and Control 10:36
      • Knowledge Check
    • Section 6 : Data Analysis Fundamentals 16:22
      • 6.001 Data Analysis Fundamentals 16:22
      • Knowledge Check
    • Section 7 : Analysis Perspective Providing Insights 35:22
      • 7.001 Analysis Perspective Providing Insights 18:29
      • 7.002 Expressing Exactitude or a Sense of Scale 16:53
      • Knowledge Check
    • Section 8 : Enabling Capabilities 52:06
      • 8.001 Tag Management System 19:51
      • 8.002 Vendor Selection 08:18
      • 8.003 Qualitative Data 09:27
      • 8.004 Competitive Intelligence and Other Tools 14:30
      • Knowledge Check
    • Section 9 : Managing Analytics 41:02
      • 9.001 Introduction to Managing Analytics 13:47
      • 9.002 RACI Matrix 07:53
      • 9.003 Agile Management 19:22
      • Knowledge Check
    • Section 10 : Audience 15:48
      • 10.001 Audience 15:48
      • Knowledge Check
    • Section 11 : Acquisition 44:55
      • 11.001 Acquisition 09:55
      • 11.002 Campaign Tracking 07:14
      • 11.003 Google Analytics Standard Channels 14:33
      • 11.004 Marketing Automation and Growth Hacking 13:13
      • Knowledge Check
    • Section 12 : Behavior 28:43
      • 12.001 Behavior 11:46
      • 12.002 Customer Engagement 16:57
      • Knowledge Check
    • Section 13 : Conversions and Onboarding 50:40
      • 1 Conversions Funnel 15:23
      • 2 Experimentation and Testing 13:12
      • 3 Conversion Scenarios 13:46
      • 4 Attributions 08:19
      • Knowledge Check
    • Section 14 : Retention and Expansion 25:15
      • 14.001 Retention and Expansion 10:39
      • 14.002 Expansion Scenarios 14:36
      • Knowledge Check
    • Section 15 : Advocacy 15:15
      • 15.001 Advocacy 08:13
      • 15.002 Facebook and LinkedIn Insight 07:02
      • Knowledge Check
    • Section 16 : Privacy and Ethics 17:23
      • 16.001 Privacy and Ethics 17:23
      • Knowledge Check
    • Section 17 : Wrapping Up 08:23
      • 17.001 Wrapping Up 08:23
  • Complete 85% of the course.
  • Complete 3 projects and 1 simulation test with a minimum score of 60%.

This certification course does not have any prior requirements. However, it is advisable that students first complete our Search Engine Optimization (SEO) Foundations course. As long as participants have a basic working knowledge of HTML, search engines, and Microsoft Office, they will be able to learn from this course successfully.

You do not get a separate SEO certification from OMCA. Instead, the OMCA certification for digital marketing includes topics related to SEO.

To get the OMCP certification, you need to:

  • Take an OMCA aligned course (provided by Market Motive)
  • Register yourself on the OMCA website,
  • Pay a fee of $225
  • Take the OMCA exam
  • Clear the exam by scoring 75%

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