Courses in Web Analytics. SEO. PPC. Social. Mobile. Content. Conversion. Display.

Dedication to Education

Curriculum Is All We Do

We’re not an agency, and we don’t build tools. We’re focused on one thing: Developing the industry’s best online marketing training curricula for higher education institutionsagencies and professional groups, and individuals. Period.

 

Everything Is Online

Video lessons, course catalogs, quizzes, assignments, homework feedback, and faculty interaction take place on robust media servers online, anytime, 24×7. If you’re managing a marketing team, you’ll even get a web-based dashboard that lets you track their progress.

 

Everything Is Up To Date

We maintain our courses and update them all the time. Not just annually, not just quarterly. All. The. Time. When there’s a new algorithm update, a new uptick in mobile relevance, or a new social platform with teeth, we’re adding new training videos. ASAP.

 

Cross Training Is Encouraged

Internet marketers can’t afford to be specialists any more. So we build training materials in all the major specialties, and both self-paced and coached students get access to learning materials in every discipline. Cuz that’s how we roll.

 

It's Respected

The Market Motive name is valued in the industry as a leader in the training space, and our courses are recognized by OMCP®. Our courses are used successfully by SMBs, Fortune 1000 companies and higher education universities world wide.


Trusted By Names You Know


See testimonials

What They're Saying


In Market Motive, everyone is the best in the industry. If you want to learn from the best, Market Motive is a great place for you.

Pinda Bazley- Microsoft

I’d recommend Market Motive as a great source to expand or round out your skill set.

Joseph Miller- BusinessWire

Market Motive’s online process efficiently and authoritatively put us all on the same page … we are making clear decisions that boost our online presence, collectively as a team.

Lorna Li- SalesForce

…it fundamentally changed how I approach working with AdWords … I’m already seeing major improvements in my PPC campaigns.

Joe Hunt- Dagmar Marketing

The most measurable thing for me is that people are … getting more out of it than they thought they would.

Sean Kainec- Home Depot

What I learned about SEO in 3 months[...] would have taken over a year of searching for and reading articles and blog posts online.

John Cullen- JWPet.com

I am absolutely convinced that it played an integral part in being hired for my challenging, but rewarding position in digital marketing with Inspirations for Youth, a national Teen rehab.

Scott Brand- Inspirations For Youth

I am the Digital Marketing Specialist who oversees my company’s PPC campaign, social media efforts and web analytics reporting. I have also been able to initiate some eCommerce projects online and do some consulting work on the side[...] none of this would have been possible without Market Motive.

Kam Kazemi- Productivity Associates, Inc.

Market Motive has boosted my credentials and skill set to a point where I was able to pursue my goal and start an own company.

Steven Ruesch

For me, the value I get from Market Motive training is superior to any other facility I’ve come across. I am happy to say that now I work full-time as a web analyst and look forward to facing the brave new world of digital analytics – thanks to Market Motive.

Yasser Akhtar- The Encima Group

I’m in a much better position knowing how to take advantage of different marketing opportunities and I am certainly a more valuable asset to the company and all of my web design clients who need help with Google Adwords, Bing Ads, and other online marketing areas. Thanks Market Motive.

David Martin- David Martin Design, LLC

Since taking the course we have taken on much larger clients with the confidence that we can achieve great results. Our ability to maintain our client base has grown[...] and Market Motive was a big part of that.

Chris Gregory- DAGMAR Marketing

Being able to say that we’re officially certified demonstrates our commitment to excellence in digital marketing and social media.

Beth Schlesinger- Public Communications Inc.

Top Choice for Higher Ed

market motive voted top product

Current. Relevant. Authoritative.


  • Completely web-based training
  • Constantly updated by best-selling authors
  • Cross-train in multiple disciplines
  • Team managers get powerful dashboards
  • Respected by the industry
  • Certifications recognized by OMCP®