Advanced Content Marketing Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Take Market Motive’s Advanced Content Marketing course and integrate the art of writing with the science of marketing strategy. With this content marketing certification, you can learn how to set the narrative for business communication and create exciting content with higher efficiency and impact.

Self Paced Learning
USD 299 *180 days access
7 Day Money Back Guarantee

Key Features

  • 52 hours of high-quality e-learning content - 18 lessons
  • 4 progress quizzes after each lesson
  • 5 practice projects for a holistic experience
  • Case studies on both B2B and B2C examples
  • Assessment tests on completion of the course
  • Comprehensive, up-to-date content

Content Marketing focuses on building authority, amplifying a message, acquiring, and retaining an intended audience. Well written marketing content helps enhance the reputation of a trusted advisor.

This Advanced Content Marketing course instructs participants in the art of producing compelling and impressive marketing content, with focus on user experience. With this content marketing course, participants learn to harness the power of words to disseminate information. Participants who take this course will be able to learn strategies, tactics and best practices needed to enhance their marketing efforts.

After taking this advanced content marketing course, you can:

  • Generate engaging and persuasive marketing content
  • Recognize potential marketing opportunities and create compelling content for the same
  • Develop appropriate content and messaging guidelines
  • Discover industry influencers and efficiently communicate with them
  • Use content marketing strategies, tactics, and best practices to produce fetching content
  • Adapt your content to your target audience segment
  • Mediate content for all types of media, including social media, images, etc.

Professionals looking to make a mark in the field of content development will enjoy this course. Others who can use this course are:

  • Digital marketers
  • Online content planers
  • Business development executives
  • Social media and search marketing professionals
  • Public relations executive
  • Organizational communication officers
  • Branding agents

1: Content Marketing Overview and Strategy

Preview

2: Content Marketing Channels

3: What Is Content Marketing?

4: Identifying Prospects

5: Writing Messages and Creating Content

Preview

6: Getting Your Message Into the Media

7: Becoming an Industry Expert

8: Content Strategy & Challenges

9: Measuring Results

10: Blog Marketing

11: Social Media Marketing Channels

Preview

12: Image Marketing

13: Video Marketing

14: Article and Press Release Marketing

15: Email Marketing

16: Event Marketing

17: B2B Marketing

You will get your content marketing certificate from our parent institute, Simplilearn. To unlock this certificate, you must:

  • Complete 85% of the course
  • Complete 3 projects and 1 simulation test with a minimum score of 60%

This online content marketing course does not have any prerequisites. However, participants with a flair for writing will have an enjoyable learning experience. Furthermore, participants with no prior exposure to content marketing will benefit from our Content Marketing Foundations course.

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