Advanced Search Engine Optimization (SEO) Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Market Motive's Advanced SEO training course offers a complete 360-degree learning on all Search Engine Optimization concepts. Use this online SEO course to master the process of organically driving traffic to your website by learning critical components such as keyword research, on-page and off-page optimization, and SEO analytics.

Self Paced Learning
USD 299 *180 days access
7 Day Money Back Guarantee

Key features

  • 17 + hours self-paced video
  • Practical and hands-on tool-based learning
  • I5 real-life Industry-based Projects
  • Topics Include Keyword research, on-page and off-page optimization, link building, and webmaster tools.
  • Downloadable e-book and course assessment
  • Comprehensive and up-to-date content

Course advisor

Matt Bailey
Matt BaileyExpert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

  • Market Motive's Advanced SEO course aids professionals in organically increasing the visibility of their businesses. With this SEO, you will be able to learn SEO concepts and put them to use in industry-related simulations. Students who take this SEO training will learn ways to put their website at the top of a search engine result page and keep it there.
  • With this course, you will learn SEO skills like:
    • Keyword management and research - How to find and utilize the right keywords for the right niche when developing content
    • On-Page and Off-Page Optimization - How to make sure that your site is on the first page of SERPs by meeting all the requirements set by a search engine as well as how to build backlinks
    • Analytics - How to make use of analytics to see how well your SEO tactics work and which areas could use improvement
  • This Advanced SEO course is ideal for those who want to use SEO to enhance their sites’ user experience. Our advanced SEO training is designed to teach participants on the principles of SEO but to also encourage them to use various, out-of-the-box solutions to solve problems.

This Advanced SEO course trains students to:

  • Master fundamental to advanced SEO skills that they can put to use in real life
  • Understand what organic traffic is and why and how to attract it to your site
  • Comprehend the functioning of search engines and how to make the best use of them
  • Collect and analyze data efficiently by using multiple research methods
  • Make well-defined marketing decisions by using research effectively
  • Acquire skills and techniques to increase your website’s search engine rankings
  • Manage a website and troubleshoot problems when required
  • Make use of link building to optimize your site’s off-page factors
  • Expand your skill portfolio by improving your analytical skills
  • Use analytics to make detailed studies of what SEO tactics work for a website and what don't

The search engine optimization training is beneficial for anyone who wants to become adept in SEO.

Professionals in the following roles would particularly benefit from this course:

  • Marketing Managers
  • Digital Marketing Executives
  • Content Writers
  • Marketing and Sales Professionals
  • Management, Engineering, Business, and Communication Graduates
  • Entrepreneurs and Business Owners

1: Introduction to SEO

Preview

2: On-Page Best Practices

3: Keyword Research & Competitive Analysis

4: Design & Architecture

5: Site Optimization & Best Practices

Preview

6: Link-Building

7: SEO for Local Search

Preview

8: SEO Site Audits

9: SEO Algorithm Updates

10: SEO Tracking

11: SEO Career Path

12: SEO Tools

  • Complete 85% of the course.
  • Complete 3 projects and 1 simulation test with a minimum score of 60%.

This certification course does not have any prior requirements. However, it is advisable that students first complete our Search Engine Optimization (SEO) Foundations course. As long as participants have a basic working knowledge of HTML, search engines, and Microsoft Office, they will be able to learn from this course successfully.

You do not get a separate SEO certification from OMCA. Instead, the OMCA certification for digital marketing includes topics related to SEO.

To get the OMCP certification, you need to:

  • Take an OMCA aligned course (provided by Market Motive)
  • Register yourself on the OMCA website,
  • Pay a fee of $225
  • Take the OMCA exam
  • Clear the exam by scoring 75%

Request more information

For individuals
For business