Advanced Search Engine Optimization (SEO) Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Market Motive's Advanced SEO training course offers a complete 360-degree learning on all Search Engine Optimization concepts. Use this online SEO course to master the process of organically driving traffic to your website by learning critical components such as keyword research, on-page and off-page optimization, and SEO analytics.

Online Classroom Flexipass
USD 999 *90 days access
7 Day Money Back Guarantee

Key features

  • 365 days course access
  • 30+ hours self-paced video
  • Access to 15+ hours of live instructor-led online classes
  • Around 20 real-life industry-based projects

Course advisor

Matt Bailey
Matt BaileyExpert Internet Marketer, President of SiteLogic, Author

Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

  • Market Motive's Advanced SEO course aids professionals in organically increasing the visibility of their businesses. With this SEO, you will be able to learn SEO concepts and put them to use in industry-related simulations. Students who take this SEO training will learn ways to put their website at the top of a search engine result page and keep it there.
  • With this course, you will learn SEO skills like:
    • Keyword management and research - How to find and utilize the right keywords for the right niche when developing content
    • On-Page and Off-Page Optimization - How to make sure that your site is on the first page of SERPs by meeting all the requirements set by a search engine as well as how to build backlinks
    • Analytics - How to make use of analytics to see how well your SEO tactics work and which areas could use improvement
  • This Advanced SEO course is ideal for those who want to use SEO to enhance their sites’ user experience. Our advanced SEO training is designed to teach participants on the principles of SEO but to also encourage them to use various, out-of-the-box solutions to solve problems.

This Advanced SEO course trains students to:

  • Master fundamental to advanced SEO skills that they can put to use in real life
  • Understand what organic traffic is and why and how to attract it to your site
  • Comprehend the functioning of search engines and how to make the best use of them
  • Collect and analyze data efficiently by using multiple research methods
  • Make well-defined marketing decisions by using research effectively
  • Acquire skills and techniques to increase your website’s search engine rankings
  • Manage a website and troubleshoot problems when required
  • Make use of link building to optimize your site’s off-page factors
  • Expand your skill portfolio by improving your analytical skills
  • Use analytics to make detailed studies of what SEO tactics work for a website and what don't

The search engine optimization training is beneficial for anyone who wants to become adept in SEO.

Professionals in the following roles would particularly benefit from this course:

  • Marketing Managers
  • Digital Marketing Executives
  • Content Writers
  • Marketing and Sales Professionals
  • Management, Engineering, Business, and Communication Graduates
  • Entrepreneurs and Business Owners
    • Section 1: Part 1: Introduction to SEO 08:30
      • 1.1 Introduction to SEO 00:28
      • 2 What's In It For Me 00:28
      • 3 Objectives 00:19
      • 4 The Three Players 02:31
      • 5 Incentives of Major Players 01:22
      • 6 Search Ecosystem 01:06
      • 7 Pros and Cons of SEO 01:39
      • 8 Key Takeaways 00:37
    • Section 1: Part 2: A Model of Search Engines 06:21
      • 1 Introduction 00:14
      • 2 What's In It For Me 00:28
      • 3 Objectives 00:16
      • 4 How Search Engines Work 00:34
      • 5 Crawling 02:01
      • 6 Storing 00:52
      • 7 Processing and Indexing 00:32
      • 8 Ranking 00:51
      • 9 Key Takeaways 00:33
      • Quiz
    • Section 2: On-Page Optimization 17:44
      • 1 Introduction 00:15
      • 2 What's In It For Me 00:21
      • 3 Objectives 00:21
      • 4 Relevancy and Popularity 00:53
      • 5 Title Tags and META Descriptions 01:06
      • 6 Header Tags 00:38
      • 7 URLs and URL Structure 03:26
      • 8 Image Alt Text 00:41
      • 9 Internal Links 00:41
      • 10 Keyword Usage 01:00
      • 11 Sitemaps 00:52
      • 12 On-Page Don'ts 02:43
      • 13 Perfectly Optimized Page 04:03
      • 14 Key Takeaways 00:44
      • Quiz
    • Section 3: Off-Site Optimization 11:53
      • 1 Introduction 00:14
      • 2 What's In It For Me 00:15
      • 3 Objectives 00:23
      • 4 Signals of Popularity 01:14
      • 5 Principles of Link Building 00:37
      • 6 Link-Worthy Content 01:00
      • 7 Off-Site Engagement 00:56
      • 8 Offline Relationships 01:15
      • 9 Types of Links 01:29
      • 10 Rel="nofollow" and Social Media 01:19
      • 11 Link Building Don'ts 02:19
      • 12 Key Takeaways 00:52
      • Quiz
    • Section 4: Duplicate Content 06:24
      • 1 Introduction 00:12
      • 2 What's In It For Me 00:17
      • 3 Objectives 00:15
      • 4 What Is Duplicate Content? 01:24
      • 5 Common Instances 01:23
      • 6 Fixing Duplicate Content 02:15
      • 7 Key Takeaways 00:38
      • Quiz
    • Section 5: Keyword Research and Competitive Intelligence 16:47
      • 1 Introduction 00:18
      • 2 Whats In It For Me 00:20
      • 3 Objectives 00:20
      • 4 User Intent 02:07
      • 5 Not Provided 01:08
      • 6 Performing Keyword Research 02:16
      • 7 Two Types of Queries 01:17
      • 8 Short Tail: Pros and Cons 01:13
      • 9 Long Tail: Pros and Cons 01:02
      • 10 Competitive Analysis Overview 02:23
      • 11 Factors to Analyze 02:00
      • 12 B2B vs B2C 01:46
      • 13 Key Takeaways 00:37
      • Quiz
    • Section 6: Design and Architecture 07:46
      • 1 Introduction 00:13
      • 2 What's In It For Me 00:18
      • 3 Objectives 00:24
      • 4 Design Best Practices 02:51
      • 5 Designing for Search Engines 02:45
      • 6 Importance of Design 00:33
      • 7 Key Takeaways 00:42
      • Quiz
    • Section 7: Local SEO 08:53
      • 1 Introduction 00:11
      • 2 What's In It For Me 00:16
      • 3 Objectives 00:20
      • 4 Local SEO is Here 00:56
      • 5 NAP 01:56
      • 6 Directories 00:59
      • 7 Top Local Signals 03:37
      • 8 Key Takeaways 00:38
      • Quiz
    • Section 8: Myths about SEO Measurement 05:58
      • 1 Introduction 00:13
      • 2 What's In It For Me 00:21
      • 3 Objectives 00:15
      • 4 Biggest SEO Misconception 03:26
      • 5 What to Measure 01:11
      • 6 Key Takeaways 00:32
      • Quiz
    • Section 9: Algorithm Updates and SEO Changes 06:55
      • 1 Introduction 00:12
      • 2 What's In It For Me 00:30
      • 3 Objectives 00:12
      • 4 Constant Changes 01:07
      • 5 Google Panda Update 01:04
      • 6 Google Penguin Update 01:07
      • 7 Not Provided 01:23
      • 8 Still Powerful 00:57
      • 9 Key Takeaways 00:23
    • Section 10: Integrating SEO with Other Disciplines 06:01
      • 1 Introduction 00:13
      • 2 What's In It For Me 00:37
      • 3 Objectives 00:18
      • 4 Integrated Marketing 00:34
      • 5 User Experience Across Channels 01:05
      • 6 SEO and Content Marketing 01:07
      • 7 SEO and Analytics 00:42
      • 8 SEO and Mobile 00:45
      • 9 Key Takeaways 00:40
    • Section 1 : Introduction to SEO 47:14
      • 1 What You'll Learn in this Course 11:39
      • 2 The Business Impact of SEO 14:30
      • 3 SEO Terms & Definitions 10:06
      • 4 SEO Business Concepts 10:59
      • 5 Quiz
    • Section 2 : How Search Engines Work 39:21
      • 1 The Search Engine Landscape 10:39
      • 2 Analyzing Search Results 14:44
      • 3 The Search Engine Index 13:58
      • 4 Quiz
    • Section 3 : Keyword Research 1:33:35
      • 1 Keywords: the Foundation 11:38
      • 2 Keyword Research: Keyword Tool Overview 11:42
      • 3 Build a Keyword List 09:37
      • 4 Analyze Your Keywords: Long tail and Short tail 14:10
      • 5 Analyze Your Keywords: Explore Opportunities 16:52
      • 6 Analyze Your Keywords: Plan for Trends & Cycles 13:29
      • 7 Analyze Your keywords: Group & Manage 16:07
      • 8 Quiz
    • Project 1 : Keyword Research
      • Keyword Research
    • Section 4 : On-Page Optimization 1:10:03
      • 1 Key On-Page Elements 09:12
      • 2 Optimize Content Hierarchy 15:10
      • 3 Optimize Content 17:22
      • 4 Optimize Content with HTML5 11:57
      • 5 Optimize for Mobile 16:22
      • 6 Quiz
    • Project 2 : Information Architecture
      • Information Architecture
    • Section 5 : Website Management and Optimzation 1:35:03
      • 1 Domain Signals for SEO 09:57
      • 2 Manage Website URLs 14:39
      • 3 Identify and Remove Duplicate Content 10:56
      • 4 Additional Optimization & Management 19:23
      • 5 Webmaster Tools 09:58
      • 6 Moving to a New Domain or Redesign 13:37
      • 7 Google's History Of Major Algorithm Updates 16:33
      • 8 Quiz
    • Section 6 : Off-Page SEO 1:28:29
      • 1 The Importance of Links Part1 15:40
      • 2 The Importance of Links Part 2 19:15
      • 3 Evaluating Backlinks 11:25
      • 4 Seven Methods of Link Building 16:37
      • 5 Build Links through Social Networks and Social Media Sites 10:21
      • 6 Advanced Concepts and Best Practices for Linking 15:11
      • 7 Quiz
    • Section 7 : Planning A New Website 45:27
      • 1 Choose a Domain Name 12:45
      • 2 Organize Content Structure 17:55
      • 3 Develop URL Structure 14:47
      • 4 Quiz
    • Project 3 : Information Architecture Planning
      • Information Architecture Planning
    • Section 8 : Market Your Optimized Website 1:20:41
      • 1 Conducting Competitive Audit 21:01
      • 2 Why You Should Not Rely on Rankings 13:05
      • 3 Create a Marketing Plan 22:07
      • 4 SEO and Marketing Teams 17:53
      • 5 Claim and Manage Your Business Listing 06:35
      • 6 Quiz
    • Project 4 : Inbound Links
      • Inbound Links
    • Section 9 : Analytics and Measurement 48:35
      • 1 Intro to Measurement 09:49
      • 2 Analytics Terms and Concepts 10:25
      • 3 Measuring Goals and Goal Values 09:53
      • 4 Measure and Analyze the Bounce Rate 08:23
      • 5 Critical Reports to Improve Your SEO 10:05
      • 6 Quiz
    • Project 5 : Marketing Plan
      • Marketing Plan
    • Section 10 : What's Next—Learning Path 06:36
      • 1 Learning Path 06:36
    • Course Feedback
      • Course Feedback
    • Section 1 : Introduction to Content Marketing 44:59
      • 1.1 Introduction 00:56
      • 1.2 What's In It For Me 01:18
      • 1.3 What Is Content Marketing 02:26
      • 1.4 How to Become a Best-in-Class Content Marketer 01:23
      • 1.5 Becoming an Effective Content Marketer - 1 02:49
      • 1.6 Becoming an Effective Content Marketer - 2 03:36
      • 1.7 Becoming an Effective Content Marketer - 3 01:36
      • 1.8 Becoming an Effective Content Marketer - 4 02:04
      • 1.9 Becoming an Effective Content Marketer - 5 03:26
      • 1.10 Becoming an Effective Content Marketer - 6 02:30
      • 1.11 Becoming an Effective Content Marketer - 7 01:31
      • 1.12 Becoming an Effective Content Marketer - 8 01:41
      • 1.13 Becoming an Effective Content Marketer - 9 01:42
      • 1.14 Becoming an Effective Content Marketer - 10 01:42
      • 1.15 Becoming an Effective Content Marketer - 11 01:30
      • 1.16 Becoming an Effective Content Marketer - 12 02:51
      • 1.17 Becoming an Effective Content Marketer - 13 01:53
      • 1.18 Becoming an Effective Content Marketer - 14 03:15
      • 1.19 Becoming an Effective Content Marketer - 15 03:26
      • 1.20 Becoming an Effective Content Marketer - 16 02:16
      • 1.21 Key Takeaways 01:08
      • Quiz
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction 00:19
      • 2.2 What's In It For Me 00:59
      • 2.3 Vision for Successful Content Marketing 02:17
      • 2.4 The Michelin Guide Story 08:10
      • 2.5 Hindustan Unilever 05:23
      • 2.6 Volvo Trucks 07:16
      • 2.7 Dell's Take It Easy 06:17
      • 2.8 Key Takeaways 02:42
      • Quiz
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction 00:28
      • 3.2 What's In It For Me 00:42
      • 3.3 Content Marketing Budget 01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs) 12:25
      • 3.5 Challenges and Impact 10:45
      • 3.6 Best Practices 10:40
      • 3.7 Benefits and Financial Impact 06:26
      • 3.8 Build your Business Case 02:56
      • 3.9 Compare the Value of Content Marketing 03:21
      • 3.10 Key Takeaways 01:54
      • Quiz
    • Project 1 : Developing a Business Case for Content Marketing
      • Developing the business case for content marketing
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction 00:16
      • 4.2 What's In It For Me 01:15
      • 4.3 Creating a Successful Content Marketing Strategy 03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy 08:00
      • 4.5 Content Marketing Strategy - Two-Step Model 08:29
      • 4.6 Two Step Model - First Phase 14:22
      • 4.7 Two-Step Model - Second Phase 10:03
      • 4.8 Benefit of Two-Step flow Model 02:03
      • 4.9 Key Takeaways 02:22
      • Quiz
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction 00:20
      • 5.2 What's In It For Me 00:44
      • 5.3 Editorial Mission Statements 12:21
      • 5.4 Create Remarkable Content 06:53
      • 5.5 Top Global Ad Campaigns 07:49
      • 5.6 Remarkable Editorial Mission Statement 07:30
      • 5.7 Key Takeaways 01:28
      • Quiz
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction 00:17
      • 6.2 What's In It For Me 00:45
      • 6.3 Target Intent over Demographic 02:46
      • 6.4 Target Customers on Mobile Devices 04:56
      • 6.5 Target Intent on YouTube 03:46
      • 6.6 Know Your Customers' Intent 10:23
      • 6.7 Have a Mobile-friendly Website 01:47
      • 6.8 Video are Preferred Over Text 08:11
      • 6.9 Key Takeaways 01:37
      • Quiz
    • Section 7 : Targeting Key Influencers 36:57
      • 7.1 Introduction 00:18
      • 7.2 What's In It For Me 00:43
      • 7.3 Importance Of Influencer Marketing 07:14
      • 7.4 Process Of Augmenting With Influencers 20:26
      • 7.5 Case Study—Orange France 06:03
      • 7.6 Key Takeaways 02:13
      • Quiz
    • Project 2 : Targeting Key Influencers Who Influence Your Customers
      • Targeting key influencers who influence your customers
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
      • 8.1 Introduction 00:24
      • 8.2 What's In It For Me 00:46
      • 8.3 Help Content 09:11
      • 8.4 Hub Content 07:45
      • 8.5 Hero Content 08:43
      • 8.6 Key Takeaways 00:57
      • Quiz
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction 00:22
      • 9.2 What's In It For Me 00:44
      • 9.3 Producing Engaging Content 03:24
      • 9.4 Engagement Through Video and Text 03:49
      • 9.5 Text Vs Video 03:51
      • 9.6 What to Seek 08:38
      • 9.7 Checklist - When to Use Video or Text 02:28
      • 9.8 Key Takeaways 01:25
      • Quiz
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:21
      • 10.1 Introduction 00:24
      • 10.2 What's In It For Me 01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage 02:51
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34
      • 10.5 Email Newsletters 04:33
      • 10.6 In-person Events 04:00
      • 10.7 Illustrations/Photos 03:14
      • 10.8 Social Media content 07:11
      • 10.9 Infographics 02:41
      • 10.10 Videos—B2C 03:17
      • 10.11 Videos—B2B 02:56
      • 10.12 Online Presentations 03:21
      • 10.13 Microsites 03:13
      • 10.14 Website Articles 02:56
      • 10.15 Blogs 02:40
      • 10.16 Webinars 02:45
      • 10.17 Case Studies 02:15
      • 10.18 Mobile Apps 03:08
      • 10.19 Print Magazines 03:10
      • 10.20 Digital Magazines 01:40
      • 10.21 Books 03:37
      • 10.22 Podcasts 02:04
      • 10.23 White Papers 03:58
      • 10.24 Research Reports 02:32
      • 10.25 E-Books 02:20
      • 10.26 Branded Content Tools 01:39
      • 10.27 Virtual Conferences 02:11
      • 10.28 Key Takeaways 01:42
      • Quiz: Use Effective B2C and B2B Content Marketing Tactics
    • Project 3 : Using Effective B2C and B2B Content Marketing Tactics
      • Using effective B2C and B2B content marketing tactics
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:19
      • 11.1 Introduction 00:17
      • 11.2 What's In It For Me 01:07
      • 11.3 Social Media Platforms 02:59
      • 11.4 Facebook 15:22
      • 11.5 LinkedIn 15:02
      • 11.6 YouTube 05:47
      • 11.7 YouTube - Create Great Content 08:26
      • 11.8 YouTube - Develop a Programming Strategy 11:09
      • 11.9 Twitter 08:12
      • 11.10 Key Takeaways 01:58
      • Quiz: Building Successful B2C and B2B Social Media Platforms
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction 00:17
      • 12.2 What's In It For Me 00:47
      • 12.3 Optimizing Your Content For Your Web Site 03:45
      • 12.4 Creating A Google-friendly Web Site 11:15
      • 12.5 Optimizing Web Pages For Keywords 12:38
      • 12.6 Optimizing Video Content 06:37
      • 12.7 Micro-moments 17:46
      • 12.8 Key Takeaways 01:42
      • Quiz: Helping Customers find the Information They Seek
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction 00:20
      • 13.2 What's In It For Me 00:53
      • 13.3 Influencing the Influencers 04:12
      • 13.4 Schmooze Optimization 02:57
      • 13.5 Nurture Key Relationships 01:46
      • 13.6 Example - WineWorld 03:00
      • 13.7 Four Key Influencers 03:16
      • 13.8 Engaging Digital Presence 01:36
      • 13.9 Keys to Success 05:04
      • 13.10 Work together with influencers 02:55
      • 13.11 GE with influential YouTube creators 04:52
      • 13.12 Creations in support with GE 05:21
      • 13.13 Key Takeaways 01:16
      • Quiz: Help Key Influencers Impact the Buyers Decision-Making Process
    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
      • Helping key influencers impact the buyer’s decision-making process
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction 00:23
      • 14.2 What's In It For Me 00:59
      • 14.3 Sales and Sales Lead Quality 01:03
      • 14.4 Touchpoints in the Customer Journey 01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales 04:12
      • 14.6 Focus on the Right Metrics 11:51
      • 14.7 Value Your Best Customer 05:21
      • 14.8 Attribute Value Across the Journey 14:03
      • 14.9 Prove Marketing Impact 06:50
      • 14.10 Key Takeaways 02:28
      • Quiz: Measuring Content Effectiveness
    • Section 15 : Measuring Return on Marketing Investment 38:40
      • 15.1 Introduction 00:23
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment 06:21
      • 15.4 The Power of the Press Release 07:23
      • 15.5 Test 1 - ROMI Revisited 08:29
      • 15.6 Test 2 - Impact of a Budget Cut 06:20
      • 15.7 Test 3 - Impact of Using Multimedia 07:24
      • 15.8 Key Takeaways 01:28
      • Quiz: Measuring Return on Marketing Investment
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction 00:22
      • 16.2 What's In It For Me 00:44
      • 16.3 Creating Engaging Content 14:56
      • 16.4 What is Effective and What is Not 09:33
      • 16.5 Key Takeaways 01:46
      • Quiz: Improving by Experimenting With New Initiatives
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction 00:21
      • 17.2 What's In It For Me 00:52
      • 17.3 Content Marketing Maturity 07:08
      • 17.4 Get Value from Editorial Meetings 09:15
      • 17.5 Content Marketing in Organizations 04:33
      • 17.6 Content Marketing with SEO and Social Media 04:55
      • 17.7 Leverage Paid Advertising 02:48
      • 17.8 Sophisticated Content Marketers 03:38
      • 17.9 Analytics Tips 05:46
      • 17.10 Key Takeaways 01:49
      • Quiz: Improve Effectiveness by Becoming More Sophisticated or Mature
    • Section 18 : Content Marketing in the Foreseeable Future 47:57
      • 18.1 Introduction 00:15
      • 18.2 What's In It For Me 00:45
      • 18.3 Content Marketing Forecast 02:48
      • 18.4 Impact on Content Marketing Strategy 01:07
      • 18.5 Video Sharing Platforms—Audience Segments 01:39
      • 18.7 YouTube vs Facebook 05:10
      • 18.8 YouTube Best Practices—Part 1 08:26
      • 18.9 YouTube Best Practices—Part 2 10:07
      • 18.10 Virtual Reality 04:38
      • 18.11 Facebook Best Practices 04:45
      • 18.12 Instagram and Twitter Best Practicesa 05:35
      • 18.13 Key Takeaways 02:42
      • Quiz: Content Marketing in the Foreseeable Future
    • Project 5 : Improving by Becoming More Sophisticated or Mature
      • Improving by becoming more sophisticated or mature
    • Course Feedback
      • Course Feedback
    • Section 1 : Introduction to Digital Analytics 16:54
      • 1 Introduction to Digital Analytics 16:54
      • Quiz
    • Project 1 : Introduction to Digital Analytics
      • Introduction to Digital Analytics
    • Section 2 : Building Blocks 25:54
      • 1 Building Blocks Part 1 04:21
      • 2 Building Blocks Part 2 21:33
      • 3 Quiz
    • Project 2 : Building Blocks
      • Building Blocks
    • Section 3 : Fundamentals of Digital Analytics 45:14
      • 1 Fundamentals of Digital Analytics Part 1 08:02
      • 2 Fundamentals of Digital Analytics Part 2 14:39
      • 3 Fundamentals of Digital Analytics Part 3 13:59
      • 4 Fundamentals of Digital Analytics Part 4 08:34
      • 5 Quiz
    • Project 3 : Fundamentals of Digital Analytics
      • Fundamentals of Digital Analytics
    • Section 4 : Business Perspective 44:52
      • 1 Business Perspective Part 1 09:23
      • 2 Business Perspective Part 2 09:37
      • 3 Business Perspective Part 3 11:32
      • 4 Business Perspective Part 4 14:20
      • 5 Quiz
    • Project 4 : Business Perspective
      • Business Perspective
    • Section 5 : Methodology - Lean Six Sigma 25:33
      • 1 The Methodology—Lean Six Sigma Part 1 05:28
      • 2 The Methodology—Lean Six Sigma Part 2 09:29
      • 3 The Methodology—Lean Six Sigma Part 3 10:36
      • 4 Quiz
    • Project 5 : Methodology - Lean Six Sigma
      • Methodology - Lean Six Sigma
    • Section 6 : Data Analysis Fundamentals 16:22
      • 1 Data Analysis Fundamentals 16:22
      • 2 Quiz
    • Project 6 : Data Analysis Fundamentals
      • Data Analysis Fundamentals
    • Section 7 : Analysis Perspective Providing Insights 35:22
      • 1 Analysis Perspective: Providing Insights 18:29
      • 2 Expressing Exactitude or a Sense of Scale 16:53
      • Quiz
    • Project 7 : Analysis Perspective: Providing Insights
      • Analysis Perspective: Providing Insights
    • Section 8 : Enabling Capabilities 52:06
      • 1 Enabling Capabilities Part 1 19:51
      • 2 Enabling Capabilities Part 2 08:18
      • 3 Enabling Capabilities Part 3 09:27
      • 4 Enabling Capabilities Part 4 14:30
      • 5 Quiz
    • Project 8 : Enabling Capabilities
      • Enabling Capabilities
    • Section 9 : Managing Analytics 41:02
      • 1 Managing Analytics Part 1 13:47
      • 2 Managing Analytics Part 2 07:53
      • 3 Managing Analytics Part 3 19:22
      • 4 Quiz
    • Project 9 : Managing Analytics
      • Managing Analytics
    • Section 10 : Audience 15:48
      • 1 : Audience 15:48
      • 2 Quiz
    • Project 10 : Audience
      • Audience
    • Section 11 : Acquisition 44:56
      • 1 Acquisition Part 1 09:56
      • 2 Acquisition Part 2 07:14
      • 3 Acquisition Part 3 14:33
      • 4 Acquisition Part 4 13:13
      • 5 Quiz
    • Project 11 : Acquisition
      • Acquisition
    • Section 12 : Behavior 28:43
      • 1 Behavior Part 1 11:46
      • 2 Behavior Part 2 16:57
      • 3 Quiz
    • Project 12 : Behavior
      • Behavior
    • Section 13 : Conversions and Onboarding 50:40
      • 1 Conversions and Onboarding Part 1 15:23
      • 2 Conversions and Onboarding Part 2 13:12
      • 3 Conversions and Onboarding Part 3 13:46
      • 4 Conversions and Onboarding Part 4 08:19
      • 5 Quiz
    • Project 13 : Conversions and Onboarding
      • Conversions and Onboarding
    • Section 14 : Retention and Expansion 25:15
      • 1 Retention and Expansion Part 1 10:39
      • 2 Retention and Expansion Part 2 14:36
      • 3 Quiz
    • Project 14 : Retention and Expansion
      • Retention and Expansion
    • Section 15 : Advocacy 15:15
      • 1 Advocacy Part 1 08:13
      • 2 Advocacy Part 2 07:02
      • 3 Quiz
    • Section 16 : Privacy and Ethics 17:23
      • 1 Privacy and Ethics 17:23
      • 2 Quiz
    • Project 15 : Privacy and Ethics
      • Privacy and Ethics
    • Section 17 : Wrapping Up 08:23
      • 1 Wrapping Up 08:23
  • Complete 85% of the course.
  • Complete 3 projects and 1 simulation test with a minimum score of 60%.

This certification course does not have any prior requirements. However, it is advisable that students first complete our Search Engine Optimization (SEO) Foundations course. As long as participants have a basic working knowledge of HTML, search engines, and Microsoft Office, they will be able to learn from this course successfully.

You do not get a separate SEO certification from OMCA. Instead, the OMCA certification for digital marketing includes topics related to SEO.

To get the OMCP certification, you need to:

  • Take an OMCA aligned course (provided by Market Motive)
  • Register yourself on the OMCA website,
  • Pay a fee of $225
  • Take the OMCA exam
  • Clear the exam by scoring 75%

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