Lilach Bullock
Conversion Optimization Faculty Chair
Train With LilachHighly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a well-connected and highly influential serial entrepreneur—the embodiment of Digital Intelligence.
Listed by Forbes as one of the top 20 women social media power influencers, she was also crowned the Social Influencer of Europe by Oracle. She is also a recipient of the Global Women Champions Award (by the Global Connections for Women Foundation, GC4W) for her outstanding contribution and leadership in business.
Lilach is regularly consulted by journalists and quoted in newspapers, business publications, and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today, and BBC Radio 5 Live). What’s more, her books have achieved #1 on Amazon in the Sales and Marketing and Small Business and Entrepreneurship categories.
Stéphane Hamel
Digital Analytics Faculty Chair
Train With StephaneStéphane Hamel is a distinguished thought leader in the field of digital analytics. Recognized as a Google Product Strategy Expert (2016) and considered one the Most Influential Industry Contributors by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model and the Web Analytics Solution Profiler (WASP) quality assurance tool, as well as other tools and concepts throughout the years.
Stéphane previously held a leadership position with the award-winning Cardinal Path agency, board positions with the DAA and has taught hundreds of students enrolled in the UBC’s Award of Achievement in Digital Analytics course and graduate-level marketing classes at Laval University. In addition, Stéphane co-manages the largest Google Analytics user community on Google Plus, and serves on a number of advisory boards for agencies, start-ups, and vendors in the digital analytics industry.
Brad Geddes
PPC Advertising Faculty Chair
Train With BradBrad Geddes is the author of Advanced Google Adwords, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.
Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.
Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.
Matt Bailey
Display Advertising Faculty Chair
Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing An Hour A Day. With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions.
Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world.
