Advanced Email Marketing Certification Training

25+ hrs of e-learning Downloadable workbooksUpdated content & quizzes

Market Motive's Advanced email marketing course trains you to develop practical email advertisements. Take this email marketing training to build brand loyalty and help your company build a rapport with its customers.

Self Paced Learning
USD 299 *180 days access
7 Day Money Back Guarantee

Key features

  • 25+ hours of high-quality e-learning content
  • Online progress quiz
  • Downloadable workbooks and exercises
  • Practice tests
  • Topics on Email Marketing terminology and strategy
  • Comprehensive, up-to-date content

Course advisor

email marketing training course
Matt BaileyEmail Marketing Faculty Chair

He's taught at over 1,000 companies, Universities, conferences and workshops, including Rutgers University, Google, Disney, ABC, ESPN, Proctor and Gamble, and Johnson & Johnson.

Matt has a passion for education and helping to develop online marketing professionals.

And he'd love to teach you how to rock your email.

As the name suggests, email marketing includes sending marketing messages using email. When used correctly, a personalized email marketing message can be a useful marketing tool.

Participants can use the Advanced Email Marketing course to promote products and services and create engaging advertising content using effective email marketing strategies.

This Email Marketing Course emphasizes on advanced email marketing strategies and guides participants in creating effective advertisements to promote a product or service. After taking this module, you will learn to request business and build loyalty, trust and create brand awareness.

With Market Motive’s Advanced Email Marketing Course, you can:

  • Construct marketing strategies that revolve around email communications
  • Create enticing advertisements to promote your products
  • Persuade businesses to work with your company
  • Build a loyal customer base
  • Create trust and brand awareness

The objectives of this advanced email marketing course are:

  • Use email communication to draw more traffic to your website
  • Contribute toward building brand awareness
  • Understand the subtle and intricate details of effective email marketing
  • Learn how to build an email list and email campaigns efficiently
  • Build an active, relevant email list
  • Develop campaigns that appeal to your consumer base
  • Enhance your email subscribers list
  • Create engaging content to develop customer loyalty
  • Gain measurable traction by employing the latest email marketing strategies
  • Pitch to businesses efficiently using an email marketing platform
  • Identify your consumers' milestones and adapt your content accordingly

This course is best suited for those who want to use email as a marketing tool, including:

  • Entrepreneurs
  • Internet Marketers
  • Affiliate Marketers
  • Bloggers
  • Aspiring marketing professionals
  • Freelancers and graduates
    • Lesson 00 - Course Introduction 04:09
      • 0.01 Course Introduction 04:09
    • Lesson 01 - Introduction to Advanced Email Marketing 09:51
      • 1.01 Introduction to Advanced Email Marketing 00:45
      • 1.02 Introduction to Email Marketing 02:40
      • 1.03 Increasing Value of Email in Marketing 02:38
      • 1.04 Identifying the Email Sender 03:11
      • 1.05 Key Takeaways 00:37
      • Quiz
    • Lesson 02 - Write Better Subject Lines 34:00
      • 2.01 Write Better Subject Lines 00:49
      • 2.02 The Critical Importance of the Subject Line 03:17
      • 2.03 Deciding Subject Line Length 05:19
      • 2.04 Subject Line Wording Improves Performance 09:41
      • 2.05 Words in the Subject Line-Actions, Promises and Outcomes 10:08
      • 2.06 Industry Examples 04:16
      • 2.07 Key Takeaways 00:30
      • Quiz
    • Lesson 03 - Develop Emails that Drive Results 33:34
      • 3.01 Develop Emails that Drive Results 00:39
      • 3.02 Critical Email Design Factors 06:50
      • 3.03 Utilize and Optimize Preheader, Headline, and Call-to-Action 09:03
      • 3.04 Understand Color Contrast and White Space 06:29
      • 3.05 Create Readable, Actionable Text 07:14
      • 3.06 Utilize Mobile-Responsive Emails 02:40
      • 3.07 Key Takeaways 00:39
      • Quiz
    • Lesson 04 - Optimize Your Email Content 39:30
      • 4.01 Optimize Your Email Content 00:50
      • 4.02 Create Great Content 09:26
      • 4.03 Develop a Brand Voice and Strategy 07:25
      • 4.04 Benefits of Using Images in Email 07:28
      • 4.05 Integrate Video for Higher Engagement 04:18
      • 4.06 Use Email with Other Digital Channels 09:18
      • 4.07 Key Takeaways 00:45
      • Quiz
    • Lesson 05 - List Management Strategies 38:32
      • 5.01 Subscriber List Management Strategies 00:56
      • 5.02 Issues of Subscriber Consent to Send Emails 14:09
      • 5.03 List is a Business Asset 04:40
      • 5.04 Manage Churn Rate and Improve 07:59
      • 5.05 Understand Personalization 04:59
      • 5.06 Utilize Recognition and Rewards 05:07
      • 5.07 Key Takeaways 00:42
      • Quiz
    • Lesson 06 - Automating Your Emails 30:07
      • 6.01 Automating Your Emails 00:51
      • 6.02 The Demonstrated Value of Automated Emails 04:30
      • 6.03 Get Started with Welcome Emails 08:50
      • 6.04 Understand Date-Based Triggers 05:42
      • 6.05 Understanding Action and Event Triggers 09:27
      • 6.06 Key Takeaways 00:47
      • Quiz
    • Lesson 07 - Create Optimal Landing Pages 42:45
      • 7.01 Create Optimal Landing Pages 01:00
      • 7.02 The Purpose of Landing Pages 02:48
      • 7.03 Types of Landing Pages 07:21
      • 7.04 Landing Page Design and Layout 09:15
      • 7.05 Human Factors in Landing Page Design 05:20
      • 7.06 Consistency in Message 06:55
      • 7.07 Optimize Call-to-action and Lead Capture 09:26
      • 7.08 Key Takeaways 00:40
      • Quiz
    • Lesson 08 - Create an Email Campaign Checklist 27:53
      • 8.01 Create an Email Campaign Checklist 00:46
      • 8.02 Email Preflight Strategy 09:56
      • 8.03 Create a Preflight Review Checklist 05:55
      • 8.04 Test Your Emails 02:43
      • 8.05 Timing Strategies for Email Campaigns 08:05
      • 8.06 Key Takeaways 00:28
      • Quiz
    • Lesson 09 - GDPR for Digital Marketers 18:06
      • 9.01 Overview 01:49
      • 9.02 Implications of GDPR 04:43
      • 9.03 Email Marketing and GDPR 06:45
      • 9.04 Audit and Review for GDPR 04:49
      • Quiz

You will get your Email Marketing certificate from our parent institute, Simplilearn. To unlock this certificate, you must:

  • Complete 85% of the course.
  • Complete 1 simulation test with a minimum score of 60%.

There are no prerequisites for the email marketing course. However, students taking this course would greatly benefit from our Email Marketing Foundations course. Additionally, participants with a basic working knowledge of HTML, internet usage, and Microsoft Office will have a successful learning experience.

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