Advanced Website Conversion Rate Optimization Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Take our advanced Conversion Rate Optimization certification course and master the art of creating a compelling set of principles that helps your company increase the number of people they convert on their website. With our conversion optimization training, you can learn all there is to know about designing optimal landing pages and tracking consumer behavior by use of heat maps.

Self Paced Learning
USD 299 *180 days access
7 Day Money Back Guarantee

Key Features

  • 15 hours of high quality e-learning content
  • Online progress quiz
  • 5 practice projects for a holistic experience
  • Case studies on both B2B and B2C examples
  • Assessment test on completion of the course
  • Comprehensive, up-to-date content

It is vital for businesses to understand why visitors on their site aren’t becoming paying customers. With this knowledge, they can take steps to enhance their bottom-of-the-funnel sales strategy to convert more visitors. With this Advanced conversion rate optimization certification, participants will be able to create a systematic framework that increases conversion rates using enhanced landing page designs and other website conversion rate optimization techniques.

This Advanced conversion rate optimization training aims to train participants on various aspects of enhancing their websites to generate more conversions. After taking this course, you will be able to:

  • Understand a website’s traffic flow and adapt your marketing campaigns to make the best possible use of this knowledge.
  • Grasp the skill of persuading a potential lead.
  • Study different strategies to create enticing campaigns to gain a customer’s attention.
  • Comprehend the process involved in making repeatable conversion rate optimization.
  • Understand the concept of specific testing hypotheses and develop creative ideas that you can use on your website.

This conversion rate optimization certification is for anyone looking to enhance their website’s profits. Professionals looking to persuade people to engage with their site will benefit from this course. The audience who are most likely to benefit from this course include:

  • Digital Marketers
  • Optimization and Analytics Professionals
  • Online Entrepreneurs
  • Data-Driven Digital Marketers
    • Section 1 : Introduction to Website Conversion Rate Optimization 19:51
      • 1 Introduction to Website Conversion Rate Optimization 19:51
      • 2 Quiz
    • Section 2 : Conversion Planning 1:03:13
      • 1 Three Steps to Increase Conversion 08:36
      • 2 Developing an Optimization Framework 24:27
      • 3 Getting to Know the Four Key Personas 12:00
      • 4 Planning with Personas 18:10
      • 5 Quiz
    • Project 1 : Evaluating / Planning the website
      • Evaluating / Planning the website
    • Section 3 : The Design Concepts of Conversion 45:14
      • 1 Designing for Conversion 09:46
      • 2 Building the Perfect Landing Page 16:51
      • 3 Designing for Mobile 10:42
      • 4 The 2 Minute Visitor 07:55
      • 5 Quiz
    • Section 4 : Creating Conversion Structure 24:44
      • 1 Discovering The Testing Cycle 09:01
      • 2 Eye Tracking Heatmaps and Visual Clarity 08:55
      • 3 Website Conversion Rate Optimization Toolbox 06:48
      • 4 Quiz
    • Project 2 : Designing the website
      • Designing the website
    • Section 5 : Gaining Momentum 24:36
      • 1 Building Your Credibility 06:29
      • 2 All About Us 05:51
      • 3 Build a Consistent Trail 07:04
      • 4 Attention Interest Desire Action Satisfaction (AIDAS) 05:12
      • 5 Quiz
    • Section 6 : Starting the Conversation 23:47
      • 1 Optimizing your Web Copy 07:43
      • 2 The Voice of the Customer 03:56
      • 3 Improving Blog Conversions 06:39
      • 4 Getting Email Marketing Right 05:29
      • 5 Quiz
    • Project 3 : Producing the content for the website
      • Producing the content for the website
    • Section 7 : Web Analytics Analysis and Measurement 18:39
      • 1 Analytics and Optimization 08:01
      • 2 Working with KPI 10:38
      • 3 Quiz
    • Section 8 : Taking Action and Optimizing your Product 28:43
      • 1 Converting with Social Media Trends 06:42
      • 2 Dealing with Shopping Cart Abandonment 10:24
      • 3 The Key Elements of Any Product Page 11:37
      • Quiz
    • Project 4 : Engaging with the customer
      • Engaging with the customer
    • Section 9 : Conversion with PPC 09:34
      • 1 Conversion with PPC 09:34
      • 2 Quiz
    • Project 5 : Running a PPC campaign
      • Running a PPC campaign

You will get your Conversion Rate Optimization (CRO) certificate from our parent institute, Simplilearn. To unlock this certificate, you must:

  • Complete 85% of the course
  • Complete 3 projects and 1 simulation test with a minimum score of 60%

This course does not have any prerequisites. However, participants will have a smoother learning experience if they have a working knowledge of Microsoft Office. It is also advisable that students take our Conversion Optimization Foundations course if they haven’t done so already.

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