Advanced Pay Per Click (PPC) Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Take Market Motive's Advanced PPC training to expand your digital marketing portfolio. With this Google Adwords aligned course, you can master the science and art behind paid campaigns for your company. Once you complete the PPC course, you can generate paid traffic to your website and improve your site’s ranking in the SERPs.

Online Classroom Flexipass
USD 999 *90 days access
7 Day Money Back Guarantee

Key features

  • 20+ hours of live instructor-led online classes
  • Downloadable workbook and online practice tests
  • 35+ hours of high-quality e-learning content
  • Get hands-on with industry-specific projects
  • Topics on conversion tracking, bidding and reporting
  • Comprehensive content with online progress quiz

Course advisor

pay per click ppc training course
Brad GeddesPPC Advertising Faculty Chair

He's an official Google AdWords Seminar Leader, and has conducted more than 60 Google-supported AdWords Seminars for Success.

He has spent thousands of hours perfecting lessons to help guide anyone from a beginner to expert level user.

And he's here to guide you.

Pay-Per-Click (PPC) is a useful internet advertising model used to direct traffic to websites. With this internet model, advertisers pay the publisher or the website owner only when the someone clicks an advertisement. With Market Motive’s advanced PPC online course, you will be trained in the field of PPC and Paid Search. You will be able to display compelling campaigns to a target audience based on their interests and demonstrated search history.

This advanced Pay-Per-Click(PPC) course helps participants gain expertise in Pay-Per-Click and Paid Search. After completing this advanced PPC course, participants will be able to:

  • Understand various aspects of Pay Per Click advertising
  • Familiarize themselves with the auction model of paid search, ranking algorithms, and post-click activity
  • Comprehend the differences between multiple search engines and identify the impact of each search engine on a paid campaign
  • Assess the market shared by each search engine
  • Identify and analyze the past and future Pay-Per-Click trends and make use of these patterns
  • Define, measure, and compare keywords and use these insights in your remarketing efforts
  • Choose keywords best-suited to fit the advertising model.
  • Identify various campaign settings and the pricing models involved in PPC
  • Develop paid advertisement content and landing pages and efficiently use ad groups
  • Understand which PPC campaigns work for your competition by analyzing market trends
  • Conduct research and track ROI and clicks to make informed business decisions

Professionals looking to elevate their digital marketing skills would benefit from this course. The PPC training is beneficial for those looking to specialize in paid campaigns. Apart from this, the course is useful for the following entities:

  • Business Owners
  • Entrepreneurs
  • Marketing Professionals
  • Freelancers
  • Graduates
    • Course Introduction 03:02
      • 0.01 Course Introduction 03:02
    • Lesson 01 - Psychology of Search 11:01
      • 1.01 Introduction 01:13
      • 1.02 The Search Process 03:27
      • 1.03 How an Advertiser Fits into the Search Process 05:54
      • 1.04 Key Takeaways 00:27
      • Knowledge Check
    • Lesson 02 - Buying Funnel 21:09
      • 2.01 Introduction 01:29
      • 2.02 Understanding The Buying Funnel 09:03
      • 2.03 Target Users throughout the Funnel 07:37
      • 2.04 Channels to Leverage throughout the Buying Funnel 02:00
      • 2.05 Key Takeaways 01:00
      • Knowledge Check
    • Lesson 03 - Understanding Keyword Organization 16:44
      • 3.01 Introduction 02:06
      • 3.02 How Keywords Change During the Buying Funnel 08:54
      • 3.03 Types of Keywords 01:59
      • 3.04 Identify the Primary Searcher 02:55
      • 3.05 Key Takeaways 00:50
      • Knowledge Check
    • Lesson 04 - Keyword Match Types 17:08
      • 4.01 Introduction 01:24
      • 4.02 Difference Between Semantic and Syntactic Match Types 01:28
      • 4.03 Using Syntactic Match Types Phrase Match 02:56
      • 4.04 Using Semantic Match Types 10:21
      • 4.05 Key Takeaways 00:59
      • Knowledge Check
    • Lesson 05 - Negative Keywords and Managing Search Terms 26:57
      • 5.01 Introduction 01:39
      • 5.02 Search Terms used to Trigger your Keywords 04:56
      • 5.03 Negative Keyword Match Types Function 06:51
      • 5.04 How to Use Negative Keywords Throughout your Account 07:27
      • 5.05 N-Gram Analysis 04:46
      • 5.06 Key Takeaways 01:18
      • Knowledge Check
    • Lesson 06 - Keyword Research 15:31
      • 6.01 Introduction 01:09
      • 6.02 Examine the Website for Keywords and Keyword Ideas 01:46
      • 6.03 Utilize the Analytics for Keyword Ideas 01:03
      • 6.04 Utilize Google Keyword Planner Tool to Gain Keyword Ideas 10:01
      • 6.05 Key Takeaways 01:32
      • Knowledge Check
    • Lesson 07 - Creating Compelling Ads 22:36
      • 7.01 Introduction 01:18
      • 7.02 Understand Ad Components 06:41
      • 7.03 Where to Send Traffic 05:24
      • 7.04 Features and Benefits 02:48
      • 7.05 Create a Call-to-Action 02:10
      • 7.06 Craft Ads That Match the Buying Cycle 02:59
      • 7.07 Key Takeaways 01:16
      • Knowledge Check
    • Lesson 08 - Advanced Ad Features 17:35
      • 8.01 Introduction 01:01
      • 8.02 Dynamically Customize Ads 12:02
      • 8.03 Prequalify a B2B Audience 01:15
      • 8.04 Ensure Your Ads Are Complete 02:27
      • 8.05 Key Takeaways 00:50
      • Knowledge Check
    • Lesson 09 - Ad Testing 30:05
      • 9.01 Introduction 01:24
      • 9.02 Types of Ad Testing 02:35
      • 9.03 Single and Multi Ad Group Testing 12:36
      • 9.04 Testing Metrics and Data 12:31
      • 9.05 Key Takeaways 00:59
      • Knowledge Check
    • Lesson 10 - Ad Extensions 22:02
      • 10.01 Introduction 01:39
      • 10.02 Meaning of Ad Extensions 02:32
      • 10.03 Utilize Informational Extensions 04:20
      • 10.04 List Additional Options to Interact with Your Business 02:38
      • 10.05 Create Special Promotions and Prices for Ads 02:07
      • 10.06 Use Additional Options 07:31
      • 10.07 Key Takeaways 01:15
      • Knowledge Check
    • Lesson 11 - Campaign Types Budget and Reach 15:30
      • 11.01 Introduction 01:21
      • 11.02 Choosing the Appropriate Campaign Type 02:12
      • 11.03 Selecting the Right Networks for Your Ads 01:32
      • 11.04 Setting and Controlling Your Budgets 05:24
      • 11.05 Exploring Other Settings 03:55
      • 11.06 Key Takeaways 01:06
      • Knowledge Check
    • Lesson 12 - Location and Language Targeting 13:38
      • 12.01 Introduction 01:36
      • 12.02 Choosing the Locations for Your Ads 02:06
      • 12.03 Using Advanced Location 04:48
      • 12.04 Selecting the Appropriate 03:54
      • 12.05 Key Takeaways 01:14
      • Knowledge Check
    • Lesson 13 - Introduction to Audience Types 17:07
      • 13.01 Introduction 01:57
      • 13.02 The Remarketing Process 05:48
      • 13.03 Customer Match with CRM Data 02:14
      • 13.04 Expand Audiences with Similar Lists 02:08
      • 13.05 Target Users with In-Market and Affinity Audiences 01:51
      • 13.06 Demographic Targeting Options 02:08
      • 13.07 Key Takeaways 01:01
      • Knowledge Check
    • Lesson 14 - How to Segment Data and Create Lists 26:23
      • 14.01 Introduction 01:19
      • 14.02 Segment your data 12:24
      • 14.03 Creating a Remarketing List 06:39
      • 14.04 Creating Customer Match 04:56
      • 14.05 Key Takeaways 01:05
      • Knowledge Check
    • Lesson 15 - Using the Audience Lists to Reach Customers 08:45
      • 15.01 Introduction 01:00
      • 15.02 Comparing Targeting and Observation 02:43
      • 15.03 Using Audience Bid Modifiers 02:31
      • 15.04 Analyzing Customer Data Using Audience Insights 01:26
      • 15.05 Key Takeaways 01:05
      • Knowledge Check
    • Lesson 16 - Introduction to the Display Network 17:10
      • 16.01 Introduction 01:20
      • 16.02 Understanding the Targeting Options 07:30
      • 16.03 Listing the Display Ad Formats 05:05
      • 16.04 Choosing the Targeting Method Based on the Funnel 02:10
      • 16.05 Key Takeaways 01:05
      • Knowledge Check
    • Lesson 17 - Display Targeting Options 22:46
      • 17.01 Introduction 01:39
      • 17.02 Contextual Targeting 07:54
      • 17.03 Placement Targeting 06:04
      • 17.04 Layered Targeting 04:35
      • 17.05 Blocking Inappropriate Content 00:57
      • 17.06 Key Takeaways 01:37
      • Knowledge Check
    • Lesson 18 - Display Ad Formats 17:05
      • 18.01 Introduction 01:34
      • 18.02 Create Effective Responsive Ads 07:58
      • 18.03 Upload Image Ads 05:30
      • 18.04 When to Use Image and Responsive Ads 00:51
      • 18.05 Key Takeaways 01:12
      • Knowledge Check
    • Lesson 19 - Setting And Measuring Goals 29:09
      • 19.01 Introduction 01:26
      • 19.02 Setting Goals 09:07
      • 19.03 Measuring Goals 08:43
      • 19.04 Attribution Methods 08:56
      • 19.05 Key Takeaways 00:57
      • Knowledge Check
    • Lesson 20 - Bidding and Attribution 33:34
      • 20.01 Introduction 01:03
      • 20.02 Choose a Bid Method 16:08
      • 20.03 Automate Manual Bidding 05:20
      • 20.04 Apply Bid Modifiers 10:26
      • 20.05 Key Takeaways 00:37
      • Knowledge Check
    • Lesson 21 - Reporting and Testing 26:59
      • 21.01 Introduction 01:35
      • 21.02 Customize the Interface 09:19
      • 21.03 Create Reports and Dashboards 05:37
      • 21.04 Click Fraud 02:53
      • 21.05 Drafts and Experiments 06:02
      • 21.06 Key Takeaways 01:33
      • Knowledge Check
    • Lesson 22 - Ad group organization 20:51
      • 22.01 Introduction 01:08
      • 22.02 Create Tightly Themed Ad Groups 05:42
      • 22.03 Bulk Ad Group Creation 12:43
      • 22.04 Key Takeaways 01:18
      • Knowledge Check
    • Lesson 23 - Campaign Organization 22:00
      • 23.01 Introduction 01:34
      • 23.02 When to Create Seperate Campaigns 09:10
      • 23.03 Organize Campaigns Based on the Goals 07:49
      • 23.04 Process of Account Organization 02:18
      • 23.05 Key Takeaways.mp4 01:09
      • Knowledge Check
    • Lesson 24 - Working with Multiple Accounts 15:05
      • 24.01 Introduction 00:59
      • 24.02 Working with Google Ads Manager 05:41
      • 24.03 Managing Multiple Users Account Access 02:56
      • 24.04 Making Bulk Changes with the Google Ads Editor 04:58
      • 24.05 Key Takeaways 00:31
      • Knowledge Check
    • Lesson 25 - Introduction to Quality Score 16:36
      • 25.01 Introduction 01:23
      • 25.02 How Ad Rank Functions 02:48
      • 25.03 The Quality Score Factors 10:34
      • 25.04 Difference between Visible vs Auction Quality Scores 01:06
      • 25.05 Key Takeaways 00:45
      • Knowledge Check
    • Lesson 26 - Working with Quality Score 28:40
      • 26.01 Working with Quality Score 01:12
      • 26.02 Assess Quality Score Data 12:07
      • 26.03 Improving Your Quality Score 08:40
      • 26.04 Using Impression Share 05:13
      • 26.05 keytakeaway 01:28
      • Knowledge Check
    • Lesson 27 - Quality Score Diagnosis and Pivot Tables 14:20
      • 27.01 Introduction 01:05
      • 27.02 Downloading Quality Score Data 00:51
      • 27.03 Creating Pivot Tables 11:36
      • 27.04 Key Takeaways 00:48
      • Knowledge Check
    • Lesson 28 - Setting Up Your PPC Strategy 21:49
      • 28.01 Introduction 02:46
      • 28.02 Plan and conduct a strategic Interview 11:05
      • 28.03 Create a Maketing Plan 05:22
      • 28.04 Create a checklist to ensure Completion 01:50
      • 28.05 Key takeways 00:46
      • Knowledge Check
    • Lesson 29 - Creating Your Account 25:19
      • 29.01 Introduction 01:16
      • 29.02 Implementing Account Tracking 03:17
      • 29.03 Planning Account Creation 17:33
      • 29.04 Create the Account 02:04
      • 29.05 Key Takeaways 01:09
      • Knowledge Check
    • Lesson 30 - Managing Your Account 15:12
      • 30.01 Introduction 01:19
      • 30.02 Operate an Active Campaign to Keep It on Target 03:40
      • 30.03 Refine the Campaigns Targets 03:29
      • 30.04 Manage a Long-Term PPC Account 05:33
      • 30.05 Key Takeaways 01:11
      • Knowledge Check
    • Lesson 31 - Shopping and Video Campaigns 17:09
      • 31.01 Introduction 01:15
      • 31.02 Create a Shopping Campaign 08:27
      • 31.03 Create a Video Campaign 06:19
      • 31.04 Key Takeaways 01:08
      • Knowledge Check
    • Lesson 32 - Automation and Other ToolsUntitled folder 18:51
      • 32.01 Introduction 01:12
      • 32.02 Automating Your Google Ads Account 09:49
      • 32.03 Other Tools Required for Automation 06:22
      • 32.04 Key takeways 01:28
      • Knowledge Check
    • Section 1 : Introduction to Content Marketing 44:59
      • 1.1 Introduction 00:56
      • 1.2 What's In It For Me 01:18
      • 1.3 What Is Content Marketing 02:26
      • 1.4 How to Become a Best-in-Class Content Marketer 01:23
      • 1.5 Becoming an Effective Content Marketer - 1 02:49
      • 1.6 Becoming an Effective Content Marketer - 2 03:36
      • 1.7 Becoming an Effective Content Marketer - 3 01:36
      • 1.8 Becoming an Effective Content Marketer - 4 02:04
      • 1.9 Becoming an Effective Content Marketer - 5 03:26
      • 1.10 Becoming an Effective Content Marketer - 6 02:30
      • 1.11 Becoming an Effective Content Marketer - 7 01:31
      • 1.12 Becoming an Effective Content Marketer - 8 01:41
      • 1.13 Becoming an Effective Content Marketer - 9 01:42
      • 1.14 Becoming an Effective Content Marketer - 10 01:42
      • 1.15 Becoming an Effective Content Marketer - 11 01:30
      • 1.16 Becoming an Effective Content Marketer - 12 02:51
      • 1.17 Becoming an Effective Content Marketer - 13 01:53
      • 1.18 Becoming an Effective Content Marketer - 14 03:15
      • 1.19 Becoming an Effective Content Marketer - 15 03:26
      • 1.20 Becoming an Effective Content Marketer - 16 02:16
      • 1.21 Key Takeaways 01:08
      • Quiz: Introduction to Content Marketing
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction 00:19
      • 2.2 What's In It For Me 00:59
      • 2.3 Vision for Successful Content Marketing 02:17
      • 2.4 The Michelin Guide Story 08:10
      • 2.5 Hindustan Unilever 05:23
      • 2.6 Volvo Trucks 07:16
      • 2.7 Dell's Take It Easy 06:17
      • 2.8 Key Takeaways 02:42
      • Quiz: Developing a Vision of Content Marketing Success
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction 00:28
      • 3.2 What's In It For Me 00:42
      • 3.3 Content Marketing Budget 01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs) 12:25
      • 3.5 Challenges and Impact 10:45
      • 3.6 Best Practices 10:40
      • 3.7 Benefits and Financial Impact 06:26
      • 3.8 Build your Business Case 02:56
      • 3.9 Compare the Value of Content Marketing 03:21
      • 3.10 Key Takeaways 01:54
      • Quiz: Developing a Business Case for Content Marketing
    • Project 1 : Developing a Business Case for Content Marketing
      • Developing the business case for content marketing
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction 00:16
      • 4.2 What's In It For Me 01:15
      • 4.3 Creating a Successful Content Marketing Strategy 03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy 08:00
      • 4.5 Content Marketing Strategy - Two-Step Model 08:29
      • 4.6 Two Step Model - First Phase 14:22
      • 4.7 Two-Step Model - Second Phase 10:03
      • 4.8 Benefit of Two-Step flow Model 02:03
      • 4.9 Key Takeaways 02:22
      • Quiz: Creating a Successful Content Marketing Strategy
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction 00:20
      • 5.2 What's In It For Me 00:44
      • 5.3 Editorial Mission Statements 12:21
      • 5.4 Create Remarkable Content 06:53
      • 5.5 Top Global Ad Campaigns 07:49
      • 5.6 Remarkable Editorial Mission Statement 07:30
      • 5.7 Key Takeaways 01:28
      • Quiz: Creating a Remarkable Editorial Mission Statement
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction 00:17
      • 6.2 What's In It For Me 00:45
      • 6.3 Target Intent over Demographic 02:46
      • 6.4 Target Customers on Mobile Devices 04:56
      • 6.5 Target Intent on YouTube 03:46
      • 6.6 Know Your Customers' Intent 10:23
      • 6.7 Have a Mobile-friendly Website 01:47
      • 6.8 Video are Preferred Over Text 08:11
      • 6.9 Key Takeaways 01:37
      • Quiz: Target Customer Intent Instead of Demographics
    • Section 7 : Targeting Key Influencers 36:57
      • 7.1 Introduction 00:18
      • 7.2 What's In It For Me 00:43
      • 7.3 Importance Of Influencer Marketing 07:14
      • 7.4 Process Of Augmenting With Influencers 20:26
      • 7.5 Case Study—Orange France 06:03
      • 7.6 Key Takeaways 02:13
      • Quiz: Targeting Key Influencers
    • Project 2 : Targeting Key Influencers Who Influence Your Customers
      • Targeting key influencers who influence your customers
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
      • 8.1 Introduction 00:24
      • 8.2 What's In It For Me 00:46
      • 8.3 Help Content 09:11
      • 8.4 Hub Content 07:45
      • 8.5 Hero Content 08:43
      • 8.6 Key Takeaways 00:57
      • Quiz: Produce Help Hub and Hero Content Consistently
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction 00:22
      • 9.2 What's In It For Me 00:44
      • 9.3 Producing Engaging Content 03:24
      • 9.4 Engagement Through Video and Text 03:49
      • 9.5 Text Vs Video 03:51
      • 9.6 What to Seek 08:38
      • 9.7 Checklist - When to Use Video or Text 02:28
      • 9.8 Key Takeaways 01:25
      • Quiz: Producing Engaging Content More Frequently
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:21
      • 10.1 Introduction 00:24
      • 10.2 What's In It For Me 01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage 02:51
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34
      • 10.5 Email Newsletters 04:33
      • 10.6 In-person Events 04:00
      • 10.7 Illustrations/Photos 03:14
      • 10.8 Social Media content 07:11
      • 10.9 Infographics 02:41
      • 10.10 Videos—B2C 03:17
      • 10.11 Videos—B2B 02:56
      • 10.12 Online Presentations 03:21
      • 10.13 Microsites 03:13
      • 10.14 Website Articles 02:56
      • 10.15 Blogs 02:40
      • 10.16 Webinars 02:45
      • 10.17 Case Studies 02:15
      • 10.18 Mobile Apps 03:08
      • 10.19 Print Magazines 03:10
      • 10.20 Digital Magazines 01:40
      • 10.21 Books 03:37
      • 10.22 Podcasts 02:04
      • 10.23 White Papers 03:58
      • 10.24 Research Reports 02:32
      • 10.25 E-Books 02:20
      • 10.26 Branded Content Tools 01:39
      • 10.27 Virtual Conferences 02:11
      • 10.28 Key Takeaways 01:42
      • Quiz: Use Effective B2C and B2B Content Marketing Tactics
    • Project 3 : Using Effective B2C and B2B Content Marketing Tactics
      • Using effective B2C and B2B content marketing tactics
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:20
      • 11.1 Introduction 00:18
      • 11.2 What's In It For Me 01:07
      • 11.3 Social Media Platforms 02:59
      • 11.4 Facebook 15:22
      • 11.5 LinkedIn 15:02
      • 11.6 YouTube 05:47
      • 11.7 YouTube - Create Great Content 08:26
      • 11.8 YouTube - Develop a Programming Strategy 11:09
      • 11.9 Twitter 08:12
      • 11.10 Key Takeaways 01:58
      • Quiz: Building Successful B2C and B2B Social Media Platforms
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction 00:17
      • 12.2 What's In It For Me 00:47
      • 12.3 Optimizing Your Content For Your Web Site 03:45
      • 12.4 Creating A Google-friendly Web Site 11:15
      • 12.5 Optimizing Web Pages For Keywords 12:38
      • 12.6 Optimizing Video Content 06:37
      • 12.7 Micro-moments 17:46
      • 12.8 Key Takeaways 01:42
      • Quiz: Helping Customers find the Information They Seek
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction 00:20
      • 13.2 What's In It For Me 00:53
      • 13.3 Influencing the Influencers 04:12
      • 13.4 Schmooze Optimization 02:57
      • 13.5 Nurture Key Relationships 01:46
      • 13.6 Example - WineWorld 03:00
      • 13.7 Four Key Influencers 03:16
      • 13.8 Engaging Digital Presence 01:36
      • 13.9 Keys to Success 05:04
      • 13.10 Work together with influencers 02:55
      • 13.11 GE with influential YouTube creators 04:52
      • 13.12 Creations in support with GE 05:21
      • 13.13 Key Takeaways 01:16
      • Quiz: Help Key Influencers Impact the Buyers Decision-Making Process
    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
      • Helping key influencers impact the buyer’s decision-making process
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction 00:23
      • 14.2 What's In It For Me 00:59
      • 14.3 Sales and Sales Lead Quality 01:03
      • 14.4 Touchpoints in the Customer Journey 01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales 04:12
      • 14.6 Focus on the Right Metrics 11:51
      • 14.7 Value Your Best Customer 05:21
      • 14.8 Attribute Value Across the Journey 14:03
      • 14.9 Prove Marketing Impact 06:50
      • 14.10 Key Takeaways 02:28
      • Quiz: Measuring Content Effectiveness
    • Section 15 : Measuring Return on Marketing Investment 38:40
      • 15.1 Introduction 00:23
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment 06:21
      • 15.4 The Power of the Press Release 07:23
      • 15.5 Test 1 - ROMI Revisited 08:29
      • 15.6 Test 2 - Impact of a Budget Cut 06:20
      • 15.7 Test 3 - Impact of Using Multimedia 07:24
      • 15.8 Key Takeaways 01:28
      • Quiz: Measuring Return on Marketing Investment
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction 00:22
      • 16.2 What's In It For Me 00:44
      • 16.3 Creating Engaging Content 14:56
      • 16.4 What is Effective and What is Not 09:33
      • 16.5 Key Takeaways 01:46
      • Quiz: Improving by Experimenting With New Initiatives
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction 00:21
      • 17.2 What's In It For Me 00:52
      • 17.3 Content Marketing Maturity 07:08
      • 17.4 Get Value from Editorial Meetings 09:15
      • 17.5 Content Marketing in Organizations 04:33
      • 17.6 Content Marketing with SEO and Social Media 04:55
      • 17.7 Leverage Paid Advertising 02:48
      • 17.8 Sophisticated Content Marketers 03:38
      • 17.9 Analytics Tips 05:46
      • 17.10 Key Takeaways 01:49
      • Quiz: Improve Effectiveness by Becoming More Sophisticated or Mature
    • Section 18 : Content Marketing in the Foreseeable Future 48:55
      • 18.1 Introduction 00:15
      • 18.2 What's In It For Me 00:45
      • 18.3 Content Marketing Forecast 02:48
      • 18.4 Impact on Content Marketing Strategy 01:07
      • 18.5 Video Sharing Platforms—Audience Segments 01:39
      • 18.6 Video Sharing Platforms—Content Genres 00:57
      • 18.7 YouTube vs Facebook 05:10
      • 18.8 YouTube Best Practices—Part 1 08:26
      • 18.9 YouTube Best Practices—Part 2 10:07
      • 18.10 Virtual Reality 04:38
      • 18.11 Facebook Best Practices 04:45
      • 18.12 Instagram and Twitter Best Practices 05:36
      • 18.13 Key Takeaways 02:42
      • Quiz: Content Marketing in the Foreseeable Future
    • Project 5 : Improving by Becoming More Sophisticated or Mature
      • Improving by becoming more sophisticated or mature
    • Section 1 : Introduction to Website Conversion Rate Optimization 19:51
      • 1 Introduction to Website Conversion Rate Optimization 19:51
      • 2 Quiz
    • Section 2 : Conversion Planning 1:03:13
      • 1 Three Steps to Increase Conversion 08:36
      • 2 Developing an Optimization Framework 24:27
      • 3 Getting to Know the Four Key Personas 12:00
      • 4 Planning with Personas 18:10
      • 5 Quiz
    • Project 1 : Evaluating / Planning the website
      • Evaluating / Planning the website
    • Section 3 : The Design Concepts of Conversion 45:14
      • 1 Designing for Conversion 09:46
      • 2 Building the Perfect Landing Page 16:51
      • 3 Designing for Mobile 10:42
      • 4 The 2 Minute Visitor 07:55
      • 5 Quiz
    • Section 4 : Creating Conversion Structure 24:44
      • 1 Discovering The Testing Cycle 09:01
      • 2 Eye Tracking Heatmaps and Visual Clarity 08:55
      • 3 Website Conversion Rate Optimization Toolbox 06:48
      • 4 Quiz
    • Project 2 : Designing the website
      • Designing the website
    • Section 5 : Gaining Momentum 24:36
      • 1 Building Your Credibility 06:29
      • 2 All About Us 05:51
      • 3 Build a Consistent Trail 07:04
      • 4 Attention Interest Desire Action Satisfaction (AIDAS) 05:12
      • 5 Quiz
    • Section 6 : Starting the Conversation 23:47
      • 1 Optimizing your Web Copy 07:43
      • 2 The Voice of the Customer 03:56
      • 3 Improving Blog Conversions 06:39
      • 4 Getting Email Marketing Right 05:29
      • 5 Quiz
    • Project 3 : Producing the content for the website
      • Producing the content for the website
    • Section 7 : Web Analytics Analysis and Measurement 18:39
      • 1 Analytics and Optimization 08:01
      • 2 Working with KPI 10:38
      • 3 Quiz
    • Section 8 : Taking Action and Optimizing your Product 28:43
      • 1 Converting with Social Media Trends 06:42
      • 2 Dealing with Shopping Cart Abandonment 10:24
      • 3 The Key Elements of Any Product Page 11:37
      • Quiz
    • Project 4 : Engaging with the customer
      • Engaging with the customer
    • Section 9 : Conversion with PPC 09:34
      • 1 Conversion with PPC 09:34
      • 2 Quiz
    • Project 5 : Running a PPC campaign
      • Running a PPC campaign
    • Lesson 00 - Course Introduction 00:35
      • Course Introduction 00:35
    • Lesson 01 - Introduction to Pay Per Click 23:14
      • 1.1 Introduction 00:36
      • 1.2 Defining Paid Search Advertising 07:25
      • 1.3 How PPC Works for Various Business Types 08:33
      • 1.4 Advantages of PPC 03:18
      • 1.5 The Three Rs of PPC 02:24
      • 1.6 Key Takeaways 00:58
      • Quiz
    • Lesson 02 - Psychology of Search 15:32
      • 2.1 Introduction 00:42
      • 2.2 The Search Process 06:08
      • 2.3 How Ads and Landing Pages 04:18
      • 2.4 Aligning Goals for Successful Search 03:29
      • 2.5 Key Takeaways 00:55
      • Quiz
    • Lesson 03 - Account Hierarchy 11:28
      • 3.1 Introduction 00:31
      • 3.2 Hierarchy of a PPC account 02:33
      • 3.3 Campaign Settings 02:06
      • 3.4 Structuring of Ad Groups 05:31
      • 3.5 Key Takeaways 00:47
      • Quiz
    • Lesson 04 - Search Ads and Keyword Targeting 39:41
      • 4.1 Introduction 00:31
      • 4.2 How to Create a Compelling Search Ad 15:21
      • 4.3 How Keywords and Search Queries Work Together 23:02
      • 4.4 Key Takeaways 00:47
      • Quiz
    • Lesson 05 - Increasing Reach With Display Network 13:06
      • 5.1 Introduction 00:32
      • 5.2 Display Network and its Reach 01:56
      • 5.3 Display Network Targeting Options 06:29
      • 5.4 Available Ad Formats 03:28
      • 5.5 Key Takeaways 00:41
      • Quiz
    • Lesson 06 - Reaching Target Audiences 19:59
      • 6.1 Introduction 00:35
      • 6.2 Who Is the Audience 01:39
      • 6.3 Remarketing Across Search and Display 11:45
      • 6.4 Reaching New Audience 01:46
      • 6.5 Segmenting Audience Based on Behavior 03:33
      • 6.6 Key Takeaways 00:41
      • Quiz
    • Lesson 07 - The Buying Funnel 22:13
      • 7.1 Introduction 00:35
      • 7.2 Overview of the Buying Funnel 07:39
      • 7.3 Targeting Users Throughout the Funnel 11:46
      • 7.4 Channels to Leverage throughout the Buying Funnel 01:25
      • 7.5 Key Takeaways 00:48
      • Quiz
    • Lesson 08 - The Paid Search Auction 19:52
      • 8.1 Introduction 00:29
      • 8.2 Functioning of Ad Ranks 04:40
      • 8.3 Effect of Bids on Ad Position 03:03
      • 8.4 Quality Score 11:01
      • 8.5 Key Takeaways 00:39
      • Quiz
    • Lesson 09 - Setting and Measuring Marketing Goals 19:38
      • 9.1 Introduction 00:37
      • 9.2 Setting and Measuring Marketing Goals 06:35
      • 9.3 Making Data Driven Decisions in Bidding and Account Management 06:32
      • 9.4 How Customer Journey can Use Attribution Management in Bidding 05:16
      • 9.5 Key Takeaways 00:38
      • Quiz
    • Lesson 10 - How PPC Fits into the Digital Strategy 24:06
      • 10.1 Introduction 00:35
      • 10.2 PPC and Other Marketing Channels 04:56
      • 10.3 PPC Management in Various Business Types 11:27
      • 10.4 Future of PPC 06:43
      • 10.5 Key Takeaways 00:25
      • Quiz

When you have completed the training, you will become certified when you pass the PPC examination.

  • You can become a PPC certified professional when you pass the PPC examination. To unlock the certificate, you must:
  • Complete 85% of the course.
  • Complete 1 simulation test and score a minimum of 60%

The course has no formal prerequisites. However, participants who have completed our Pay Per Click - PPC Foundations course will find it easier to follow the advanced class.

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