Advanced Pay Per Click (PPC) Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Take Market Motive's Advanced PPC training to expand your digital marketing portfolio. With this Google Adwords aligned course, you can master the science and art behind paid campaigns for your company. Once you complete the PPC course, you can generate paid traffic to your website and improve your site’s ranking in the SERPs.

Online Classroom Flexipass
USD 999 *90 days access
7 Day Money Back Guarantee

Key features

  • 20+ hours of live instructor-led online classes
  • Downloadable workbook and online practice tests
  • 35+ hours of high-quality e-learning content
  • Get hands-on with industry-specific projects
  • Topics on conversion tracking, bidding and reporting
  • Comprehensive content with online progress quiz

Course advisor

pay per click ppc training course
Brad GeddesPPC Advertising Faculty Chair

He's an official Google AdWords Seminar Leader, and has conducted more than 60 Google-supported AdWords Seminars for Success.

He has spent thousands of hours perfecting lessons to help guide anyone from a beginner to expert level user.

And he's here to guide you.

Pay-Per-Click (PPC) is a useful internet advertising model used to direct traffic to websites. With this internet model, advertisers pay the publisher or the website owner only when the someone clicks an advertisement. With Market Motive’s advanced PPC online course, you will be trained in the field of PPC and Paid Search. You will be able to display compelling campaigns to a target audience based on their interests and demonstrated search history.

This advanced Pay-Per-Click(PPC) course helps participants gain expertise in Pay-Per-Click and Paid Search. After completing this advanced PPC course, participants will be able to:

  • Understand various aspects of Pay Per Click advertising
  • Familiarize themselves with the auction model of paid search, ranking algorithms, and post-click activity
  • Comprehend the differences between multiple search engines and identify the impact of each search engine on a paid campaign
  • Assess the market shared by each search engine
  • Identify and analyze the past and future Pay-Per-Click trends and make use of these patterns
  • Define, measure, and compare keywords and use these insights in your remarketing efforts
  • Choose keywords best-suited to fit the advertising model.
  • Identify various campaign settings and the pricing models involved in PPC
  • Develop paid advertisement content and landing pages and efficiently use ad groups
  • Understand which PPC campaigns work for your competition by analyzing market trends
  • Conduct research and track ROI and clicks to make informed business decisions

Professionals looking to elevate their digital marketing skills would benefit from this course. The PPC training is beneficial for those looking to specialize in paid campaigns. Apart from this, the course is useful for the following entities:

  • Business Owners
  • Entrepreneurs
  • Marketing Professionals
  • Freelancers
  • Graduates

1: Introduction: Introduction to PPC

Preview

2: Introduction to Keywords & Match Types

3: Writing Effective Ad Copy & Ad Extensions

Preview

4: Campaign Settings

5: Conversion Tracking, Bidding, and Reporting

6: Utilizing the Display Network

Preview

7: Account Organization

8: Understanding Quality Score

9: Creating Your Account Strategy & Launching & Monitoring Accounts

10: Testing & Advanced Landing Page Strategy

11: Tools & Other Networks

When you have completed the training, you will become certified when you pass the PPC examination.

  • You can become a PPC certified professional when you pass the PPC examination. To unlock the certificate, you must:
  • Complete 85% of the course.
  • Complete 1 simulation test and score a minimum of 60%

The course has no formal prerequisites. However, participants who have completed our Pay Per Click - PPC Foundations course will find it easier to follow the advanced class.

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