Advanced Pay Per Click (PPC) Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Take Market Motive's Advanced PPC training to expand your digital marketing portfolio. With this Google Adwords aligned course, you can master the science and art behind paid campaigns for your company. Once you complete the PPC course, you can generate paid traffic to your website and improve your site’s ranking in the SERPs.

7 Day Money Back Guarantee

Key features

20+ hours of live instructor-led online classes
Downloadable workbook and online practice tests
35+ hours of high-quality e-learning content
Get hands-on with industry-specific projects
Topics on conversion tracking, bidding and reporting
Comprehensive content with online progress quiz

Course advisor

Brad GeddesPPC Advertising Faculty Chair

He's an official Google AdWords Seminar Leader, and has conducted more than 60 Google-supported AdWords Seminars for Success.

He has spent thousands of hours perfecting lessons to help guide anyone from a beginner to expert level user.

And he's here to guide you.

About The Course

What are the objectives of the PPC course?

Pay-Per-Click (PPC) is a useful internet advertising model used to direct traffic to websites. With this internet model, advertisers pay the publisher or the website owner only when the someone clicks an advertisement. With Market Motive’s advanced PPC online course, you will be trained in the field of PPC and Paid Search. You will be able to display compelling campaigns to a target audience based on their interests and demonstrated search history.

What skills does this pay-per-click course aim to teach you?

This advanced Pay-Per-Click(PPC) course helps participants gain expertise in Pay-Per-Click and Paid Search. After completing this advanced PPC course, participants will be able to:

Understand various aspects of Pay Per Click advertising
Familiarize themselves with the auction model of paid search, ranking algorithms, and post-click activity
Comprehend the differences between multiple search engines and identify the impact of each search engine on a paid campaign
Assess the market shared by each search engine
Identify and analyze the past and future Pay-Per-Click trends and make use of these patterns
Define, measure, and compare keywords and use these insights in your remarketing efforts
Choose keywords best-suited to fit the advertising model.
Identify various campaign settings and the pricing models involved in PPC
Develop paid advertisement content and landing pages and efficiently use ad groups
Understand which PPC campaigns work for your competition by analyzing market trends
Conduct research and track ROI and clicks to make informed business decisions

Who should take this pay-per-click course?

Professionals looking to elevate their digital marketing skills would benefit from this course. The PPC training is beneficial for those looking to specialize in paid campaigns. Apart from this, the course is useful for the following entities:

Business Owners
Entrepreneurs
Marketing Professionals
Freelancers
Graduates

Who trusts our training?

Course Preview

Advanced Pay Per Click
- Course Introduction 03:02
  - 0.01 Course Introduction 03:02
- Lesson 01 - Psychology of Search 11:01
  - 1.01 Introduction 01:13
  - 1.02 The Search Process 03:27
  - 1.03 How an Advertiser Fits into the Search Process 05:54
  - 1.04 Key Takeaways 00:27
  - Knowledge Check
- Lesson 02 - Buying Funnel 21:09
  - 2.01 Introduction 01:29
  - 2.02 Understanding The Buying Funnel 09:03
  - 2.03 Target Users throughout the Funnel 07:37
  - 2.04 Channels to Leverage throughout the Buying Funnel 02:00
  - 2.05 Key Takeaways 01:00
  - Knowledge Check
- Lesson 03 - Understanding Keyword Organization 16:44
  - 3.01 Introduction 02:06
  - 3.02 How Keywords Change During the Buying Funnel 08:54
  - 3.03 Types of Keywords 01:59
  - 3.04 Identify the Primary Searcher 02:55
  - 3.05 Key Takeaways 00:50
  - Knowledge Check
- Lesson 04 - Keyword Match Types 17:08
  - 4.01 Introduction 01:24
  - 4.02 Difference Between Semantic and Syntactic Match Types 01:28
  - 4.03 Using Syntactic Match Types Phrase Match 02:56
  - 4.04 Using Semantic Match Types 10:21
  - 4.05 Key Takeaways 00:59
  - Knowledge Check
- Lesson 05 - Negative Keywords and Managing Search Terms 26:57
  - 5.01 Introduction 01:39
  - 5.02 Search Terms used to Trigger your Keywords 04:56
  - 5.03 Negative Keyword Match Types Function 06:51
  - 5.04 How to Use Negative Keywords Throughout your Account 07:27
  - 5.05 N-Gram Analysis 04:46
  - 5.06 Key Takeaways 01:18
  - Knowledge Check
- Lesson 06 - Keyword Research 15:31
  - 6.01 Introduction 01:09
  - 6.02 Examine the Website for Keywords and Keyword Ideas 01:46
  - 6.03 Utilize the Analytics for Keyword Ideas 01:03
  - 6.04 Utilize Google Keyword Planner Tool to Gain Keyword Ideas 10:01
  - 6.05 Key Takeaways 01:32
  - Knowledge Check
- Lesson 07 - Creating Compelling Ads 22:36
  - 7.01 Introduction 01:18
  - 7.02 Understand Ad Components 06:41
  - 7.03 Where to Send Traffic 05:24
  - 7.04 Features and Benefits 02:48
  - 7.05 Create a Call-to-Action 02:10
  - 7.06 Craft Ads That Match the Buying Cycle 02:59
  - 7.07 Key Takeaways 01:16
  - Knowledge Check
- Lesson 08 - Advanced Ad Features 17:35
  - 8.01 Introduction 01:01
  - 8.02 Dynamically Customize Ads 12:02
  - 8.03 Prequalify a B2B Audience 01:15
  - 8.04 Ensure Your Ads Are Complete 02:27
  - 8.05 Key Takeaways 00:50
  - Knowledge Check
- Lesson 09 - Ad Testing 30:05
  - 9.01 Introduction 01:24
  - 9.02 Types of Ad Testing 02:35
  - 9.03 Single and Multi Ad Group Testing 12:36
  - 9.04 Testing Metrics and Data 12:31
  - 9.05 Key Takeaways 00:59
  - Knowledge Check
- Lesson 10 - Ad Extensions 22:02
  - 10.01 Introduction 01:39
  - 10.02 Meaning of Ad Extensions 02:32
  - 10.03 Utilize Informational Extensions 04:20
  - 10.04 List Additional Options to Interact with Your Business 02:38
  - 10.05 Create Special Promotions and Prices for Ads 02:07
  - 10.06 Use Additional Options 07:31
  - 10.07 Key Takeaways 01:15
  - Knowledge Check
- Lesson 11 - Campaign Types Budget and Reach 15:30
  - 11.01 Introduction 01:21
  - 11.02 Choosing the Appropriate Campaign Type 02:12
  - 11.03 Selecting the Right Networks for Your Ads 01:32
  - 11.04 Setting and Controlling Your Budgets 05:24
  - 11.05 Exploring Other Settings 03:55
  - 11.06 Key Takeaways 01:06
  - Knowledge Check
- Lesson 12 - Location and Language Targeting 13:38
  - 12.01 Introduction 01:36
  - 12.02 Choosing the Locations for Your Ads 02:06
  - 12.03 Using Advanced Location 04:48
  - 12.04 Selecting the Appropriate 03:54
  - 12.05 Key Takeaways 01:14
  - Knowledge Check
- Lesson 13 - Introduction to Audience Types 17:07
  - 13.01 Introduction 01:57
  - 13.02 The Remarketing Process 05:48
  - 13.03 Customer Match with CRM Data 02:14
  - 13.04 Expand Audiences with Similar Lists 02:08
  - 13.05 Target Users with In-Market and Affinity Audiences 01:51
  - 13.06 Demographic Targeting Options 02:08
  - 13.07 Key Takeaways 01:01
  - Knowledge Check
- Lesson 14 - How to Segment Data and Create Lists 26:23
  - 14.01 Introduction 01:19
  - 14.02 Segment your data 12:24
  - 14.03 Creating a Remarketing List 06:39
  - 14.04 Creating Customer Match 04:56
  - 14.05 Key Takeaways 01:05
  - Knowledge Check
- Lesson 15 - Using the Audience Lists to Reach Customers 08:45
  - 15.01 Introduction 01:00
  - 15.02 Comparing Targeting and Observation 02:43
  - 15.03 Using Audience Bid Modifiers 02:31
  - 15.04 Analyzing Customer Data Using Audience Insights 01:26
  - 15.05 Key Takeaways 01:05
  - Knowledge Check
- Lesson 16 - Introduction to the Display Network 17:10
  - 16.01 Introduction 01:20
  - 16.02 Understanding the Targeting Options 07:30
  - 16.03 Listing the Display Ad Formats 05:05
  - 16.04 Choosing the Targeting Method Based on the Funnel 02:10
  - 16.05 Key Takeaways 01:05
  - Knowledge Check
- Lesson 17 - Display Targeting Options 22:46
  - 17.01 Introduction 01:39
  - 17.02 Contextual Targeting 07:54
  - 17.03 Placement Targeting 06:04
  - 17.04 Layered Targeting 04:35
  - 17.05 Blocking Inappropriate Content 00:57
  - 17.06 Key Takeaways 01:37
  - Knowledge Check
- Lesson 18 - Display Ad Formats 17:05
  - 18.01 Introduction 01:34
  - 18.02 Create Effective Responsive Ads 07:58
  - 18.03 Upload Image Ads 05:30
  - 18.04 When to Use Image and Responsive Ads 00:51
  - 18.05 Key Takeaways 01:12
  - Knowledge Check
- Lesson 19 - Setting And Measuring Goals 29:09
  - 19.01 Introduction 01:26
  - 19.02 Setting Goals 09:07
  - 19.03 Measuring Goals 08:43
  - 19.04 Attribution Methods 08:56
  - 19.05 Key Takeaways 00:57
  - Knowledge Check
- Lesson 20 - Bidding and Attribution 33:34
  - 20.01 Introduction 01:03
  - 20.02 Choose a Bid Method 16:08
  - 20.03 Automate Manual Bidding 05:20
  - 20.04 Apply Bid Modifiers 10:26
  - 20.05 Key Takeaways 00:37
  - Knowledge Check
- Lesson 21 - Reporting and Testing 26:59
  - 21.01 Introduction 01:35
  - 21.02 Customize the Interface 09:19
  - 21.03 Create Reports and Dashboards 05:37
  - 21.04 Click Fraud 02:53
  - 21.05 Drafts and Experiments 06:02
  - 21.06 Key Takeaways 01:33
  - Knowledge Check
- Lesson 22 - Ad group organization 20:51
  - 22.01 Introduction 01:08
  - 22.02 Create Tightly Themed Ad Groups 05:42
  - 22.03 Bulk Ad Group Creation 12:43
  - 22.04 Key Takeaways 01:18
  - Knowledge Check
- Lesson 23 - Campaign Organization 22:00
  - 23.01 Introduction 01:34
  - 23.02 When to Create Seperate Campaigns 09:10
  - 23.03 Organize Campaigns Based on the Goals 07:49
  - 23.04 Process of Account Organization 02:18
  - 23.05 Key Takeaways.mp4 01:09
  - Knowledge Check
- Lesson 24 - Working with Multiple Accounts 15:05
  - 24.01 Introduction 00:59
  - 24.02 Working with Google Ads Manager 05:41
  - 24.03 Managing Multiple Users Account Access 02:56
  - 24.04 Making Bulk Changes with the Google Ads Editor 04:58
  - 24.05 Key Takeaways 00:31
  - Knowledge Check
- Lesson 25 - Introduction to Quality Score 16:36
  - 25.01 Introduction 01:23
  - 25.02 How Ad Rank Functions 02:48
  - 25.03 The Quality Score Factors 10:34
  - 25.04 Difference between Visible vs Auction Quality Scores 01:06
  - 25.05 Key Takeaways 00:45
  - Knowledge Check
- Lesson 26 - Working with Quality Score 28:40
  - 26.01 Working with Quality Score 01:12
  - 26.02 Assess Quality Score Data 12:07
  - 26.03 Improving Your Quality Score 08:40
  - 26.04 Using Impression Share 05:13
  - 26.05 keytakeaway 01:28
  - Knowledge Check
- Lesson 27 - Quality Score Diagnosis and Pivot Tables 14:20
  - 27.01 Introduction 01:05
  - 27.02 Downloading Quality Score Data 00:51
  - 27.03 Creating Pivot Tables 11:36
  - 27.04 Key Takeaways 00:48
  - Knowledge Check
- Lesson 28 - Setting Up Your PPC Strategy 21:49
  - 28.01 Introduction 02:46
  - 28.02 Plan and conduct a strategic Interview 11:05
  - 28.03 Create a Maketing Plan 05:22
  - 28.04 Create a checklist to ensure Completion 01:50
  - 28.05 Key takeways 00:46
  - Knowledge Check
- Lesson 29 - Creating Your Account 25:19
  - 29.01 Introduction 01:16
  - 29.02 Implementing Account Tracking 03:17
  - 29.03 Planning Account Creation 17:33
  - 29.04 Create the Account 02:04
  - 29.05 Key Takeaways 01:09
  - Knowledge Check
- Lesson 30 - Managing Your Account 15:12
  - 30.01 Introduction 01:19
  - 30.02 Operate an Active Campaign to Keep It on Target 03:40
  - 30.03 Refine the Campaigns Targets 03:29
  - 30.04 Manage a Long-Term PPC Account 05:33
  - 30.05 Key Takeaways 01:11
  - Knowledge Check
- Lesson 31 - Shopping and Video Campaigns 17:09
  - 31.01 Introduction 01:15
  - 31.02 Create a Shopping Campaign 08:27
  - 31.03 Create a Video Campaign 06:19
  - 31.04 Key Takeaways 01:08
  - Knowledge Check
- Lesson 32 - Automation and Other Tools 18:51
  - 32.01 Introduction 01:12
  - 32.02 Automating Your Google Ads Account 09:49
  - 32.03 Other Tools Required for Automation 06:22
  - 32.04 Key takeways 01:28
  - Knowledge Check
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- Introduction 01:48
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- Lesson 1 : What is Content Marketing? 30:49
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- Lesson 2 : Content Writing Basics 42:20
  - Content Writing Basics 42:20
- Lesson 3 : Google Keyword Planner 31:08
  - Google Keyword Planner 31:08
- Lesson 4 : Blogging 53:30
  - Blogging 53:30
- Lesson 5 : Introduction to WordPress 51:07
  - Introduction to WordPress 51:07
- Lesson 6 : Content Marketing Interview Questions 25:43
  - Content Marketing Interview Questions 25:43
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Advanced Website Conversion Rate Optimization
- Section 1 : Introduction to Website Conversion Rate Optimization 19:51
  - 1 Introduction to Website Conversion Rate Optimization 19:51
  - 2 Knowledge Check
- Section 2 : Conversion Planning 1:03:12
  - 1 Three Steps to Increase Conversion 08:35
  - 2 Developing an Optimization Framework 24:27
  - 3 Getting to Know the Four Key Personas 12:00
  - 4 Planning with Personas 18:10
  - 5 Knowledge Check
- Section 3 : The Design Concepts of Conversion 45:14
  - 1 Designing for Conversion 09:46
  - 2 Building the Perfect Landing Page 16:51
  - 3 Designing for Mobile 10:42
  - 4 The Two Minute Visitor 07:55
  - 5 Knowledge Check
- Section 4 : Creating Conversion Structure 24:44
  - 1 Discovering The Testing Cycle 09:01
  - 2 Eye Tracking Heatmaps and Visual Clarity 08:55
  - 3 Website Conversion Rate Optimization Toolbox 06:48
  - 4 Knowledge Check
- Section 5 : Gaining Momentum 24:39
  - 1 Building Your Credibility 06:29
  - 2 All About Us 05:51
  - 3 Build a Consistent Trail 07:07
  - 4 Attention Interest Desire Action Satisfaction (AIDAS) 05:12
  - 5 Knowledge Check
- Section 6 : Starting the Conversation 23:47
  - 1 Optimizing your Web Copy 07:43
  - 2 The Voice of the Customer 03:56
  - 3 Improving Blog Conversions 06:39
  - 4 Getting Email Marketing Right 05:29
  - 5 Knowledge Check
- Section 7 : Web Analytics Analysis and Measurement 18:40
  - 1 Analytics and Optimization 08:01
  - 2 Working with KPI 10:39
  - 3 Knowledge Check
- Section 8 : Taking Action and Optimizing your Product 28:40
  - 1 Converting with Social Media Trends 06:42
  - 2 Dealing with Shopping Cart Abandonment 10:21
  - 3 The Key Elements of Any Product Page 11:37
  - Knowledge Check
- Section 9 : Conversion with PPC 09:34
  - 1 Conversion with PPC 09:34
  - 2 Knowledge Check
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- Introduction 01:30
  - Introduction 01:30
- Lesson 1 : Introduction to Pay-Per-Click 28:38
  - Introduction to Pay-Per-Click 28:38
- Lesson 2 : Pyschology of Search 15:38
  - Pyschology of Search 15:38
- Lesson 3 : Search Ads and Keyword Targetting 31:48
  - Search Ads and Keyword Targetting 31:48
- Lesson 4 : Increasing Reach with Display Network 13:20
  - Increasing Reach with Display Network 13:20
- Lesson 5 : Reaching Target Audiences 21:59
  - Reaching Target Audiences 21:59
- Lesson 6 : The Buying Funnel 22:36
  - The Buying Funnel 22:36
- Lesson 7 : Setting and Measuring Marketing Goals 29:13
  - Setting and Measuring Marketing Goals 29:13
- Lesson 8 : How PPC Fits into Digital Strategy 18:33
  - How PPC Fits into Digital Strategy 18:33
- Lesson 9 : Reporting and Tracking 17:14
  - Reporting and Tracking 17:14

Exam & certification

How do I get certified in advanced PPC?

When you have completed the training, you will become certified when you pass the PPC examination.

You can become a PPC certified professional when you pass the PPC examination. To unlock the certificate, you must:
Complete 85% of the course.
Complete 1 simulation test and score a minimum of 60%

What are the prerequisites for the PPC training?

The course has no formal prerequisites. However, participants who have completed our Pay Per Click - PPC Foundations course will find it easier to follow the advanced class.

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FAQs

What is PPC?

Pay per click or PPC is an internet advertising model where a company pays a fee to enhance the visibility of their website. Pay-per-click is called so because companies pay only for the clicks their ad copy generate, making this model highly efficient.

What are the benefits of being certified in Pay-Per-Click?

Paid campaigns have a high ROI and are effective ways to bring converting traffic to a site. Certified PPC managers are in high demand because few professionals train themselves in the technicalities of PPC. A PPC certificate validates the competence of professionals and assures potential employers that the individual they hire has the required knowledge to lead or conduct a campaign successfully.

How much can I potentially earn as a certified PPC professional?

A person in this domain can earn up to $70,000 a year, according to payscale.

Who gives me the PPC certificate after I complete the course?

Once you complete the advanced PPC training course, you will get your PPC certificate by Market Motive.

How much does the PPC training course cost?

The advanced PPC training course costs $299.

What tools are included in this PPC training course?

Google Adwords, Google Trends, Uber Suggests, etc. are some of the tools that you will have experience with, once you complete the course.

Is the PPC certification training cost inclusive of the exam fee?

The PPC certification cost includes the Market Motive exam fee.

Is the advanced PPC training up to date and relevant?

Here at Market Motive, we strive to provide the latest content that is in sync with current industry standards. Thanks to our experienced trainers, our courses are regularly updated to reflect current market trends. Changes in the market are carefully analyzed and infused within the courses almost as soon as they occur.

How long does the PPC course take to complete?

The course takes about 25 – 30 hours to complete.

Do I have to order any PPC course material?

No, you won’t. Market Motive’s course is the whole deal. Along with our class, you can access to video lessons along with downloadable workbooks, practice exercises, end of chapter quizzes, and sample projects.

Will I be eligible for a Google Adwords Certification with this course?

This advanced PPC course trains you on all the concepts covered in the Google Adwords certification. Once you complete this course, you can register yourself with Google Partners and proceed to take the Adwords certification with ease.

Who are the instructors of this PPC course?

Our reputed instructors are certified Subject Matter Experts in their fields. With combined decades of experience, they bring tremendous digital marketing knowledge to the course.

Stephane Hamel - Stephane Hamel is one of the biggest names in the domain of Web Analytics. In this module, he trains participants to collect, organize, analyze web traffic data, and improve site performance.
Todd Malicoat - Todd is an expert in the digital marketing industry and trains participants on search engine optimization and how they work.
Bryan Eisenberg - This New York Times bestselling author is a fantastic trainer. Tips to get more traffic and how to optimize your conversion rates are all part of his curriculum.
Matt Bailey - The founder and president of SiteLogic is an expert in his field and trains professionals in the fundamental of Internet marketing

What is the scope of finding jobs in the digital marketing industry?

For experienced digital marketers, the job market looks bright and rosy. According to LinkedIn, there are about 40,000+ digital marketing positions in various specialties of digital marketing. In recent times, the number of digital marketing jobs has increased while the number of skilled professionals has not, leading to a boost in demand for qualified professionals in this domain.

How do I enroll in this PPC program?

Participants who wish to enroll in the class can do so on the course page. Once you sign up for the course, you can pay online using any method given below. Once we receive the payment, you can view your receipt in your inbox and access the course.

Visa Credit or Debit card
MasterCard
American Express
Diner's Club
PayPal