Advanced Pay Per Click (PPC) Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Simplilearn's Advanced PPC course provides a complete 360-degree approach, helping professionals master the domain of PPC Marketing. With a complete focus on how to generate ROI-positive traffic, this course gives an end-to-end learning experience -- from building and managing ads, to bid management and conversion opimization, and to ad targeting and customer psychology.

Self Paced Learning @ USD 299 *180 days access
7 Day Money Back Guarantee

Course advisor

pay per click ppc training course
Brad GeddesPPC Advertising Faculty Chair

He's an official Google AdWords Seminar Leader, and has conducted more than 60 Google-supported AdWords Seminars for Success.

He has spent thousands of hours perfecting lessons to help guide anyone from a beginner to expert level user.

And he's here to guide you.

PPC (Pay Per Click) advertising allows businesses to reach highly targeted audiences by running campaigns through sponsored ads on search engines and websites. With PPC ads, you can reach prospective customers at every point in their buyer’s journey, based on the specificity of their search terms.

Simplilearn's PPC training course covers in-detail all the aspects of Pay Per Click - PPC advertising – targeting and segmentation, initial comprehensive campaign setup, keyword discovery and optimization, conversion tracking, bidding and reporting, landing pages, ad creative optimization, managing campaigns, and other advanced PPC concepts.

This hands-on PPC course will teach you many of the highest-demand skills in marketing today.

The PPC Certification course is designed to provide an in-depth understanding of all the facets of PPC advertising. At the end of the course, you will be able to:

  • Master the tools and techniques to qualify for any role in paid advertising.
  • Frame and Implement paid marketing campaigns towards achieving marketing goals.
  • Leverage paid advertising to increase brand awareness or increase conversions for the brand.

The training can be attended by anyone who is keen on becoming competent in PPC advertising. The course will be greatly beneficial to digital marketers, marketing consultants, business owners/entrepreneurs, PPC specialists.

1: Introduction: Introduction to PPC


2: Introduction to Keywords & Match Types

3: Writing Effective Ad Copy & Ad Extensions


4: Campaign Settings

5: Conversion Tracking, Bidding, and Reporting

6: Utilizing the Display Network


7: Account Organization

8: Understanding Quality Score

9: Creating Your Account Strategy & Launching & Monitoring Accounts

10: Testing & Advanced Landing Page Strategy

11: Tools & Other Networks

When you have completed the training, you will become certified when you pass the PPC examination.

Although not required, ideally, participants will first complete our Pay Per Click - PPC Foundations course.

Request more information

For individuals
For business