Complete Google AdWords Professional Certification Training

13+ hrs of eLearning6 Simulation ExamsExam ready for 5 certifications

Simplilearn's Google adwords training is the best in-class online course that helps you master the myriad components Google Adwords. Some of the topics covered in the course are ad extensions, display ads, display targeting, quality scores, and measurement. This course follows a complete 360-degree approach-from theoretical learning to hands-on practice.

Self Paced Learning @ USD 299 *180 days access
7 Day Money Back Guarantee

Course advisor

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Brad GeddesGoogle AdWords Faculty Chair

Brad Geddes is the author of "Advanced Google AdWords" and founder of Certified Knowledge, an online source for PPC training, tools, and advice.

He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

The Google advertising network has become the cornerstone of digital marketing today. Google dominates online marketing with its search, mobile, display and video advertising channels.

Our complete Google AdWords Certification Course ensures that you become a thorough Google advertising professional with a 360 degree & in-depth working knowledge of the Google pay per click network. This course will enable you to strategize, create and execute paid marketing campaigns using different channels like Search, Mobile, Display and Video to achieve your organizational objectives. You will internalize strategies to optimize your campaigns and improve ad quality to ensure you achieve better return on investment.

Our Google Adwords certification training will get you exam-ready for the Google AdWords professional certifications and endow you with the practical knowledge required to be an successful paid marketing professional.

Complete Google AdWords Professional training is designed to provide a solid foundation for to ace Google advertising. After this course you will be able to:

  • Master the Google tools and techniques to qualify as a Google Advertising expert
  • Formulate, plan, and execute different types campaigns using the Google Advertising network
  • In-depth understanding about the different types of biddings methods and biding strategies for higher return on marketing investment.
  • Leverage different Google advertising network to increase brand awareness or increase conversions
  • Ace top Google AdWords certification exams like AdWords Fundamentals, Search certification, Display certification, Video certification, and Mobile certification

This training can be attended by anyone who wants to build a career in Google pay per click advertising and become Google certified. This course is also of great value to aspiring digital marketers who want to master Google AdWords, and for traditional marketers who have the desire to learn online marketing techniques, as well as business owners/entrepreneurs.

1: Introduction to AdWords

Preview

2: Account Structure

3: Keywords and Match Types

4: Creating Text and Search Ads

5: Ad Extensions

Preview

6: Display Ads

7: Display Targeting

8: Campaign Types and Settings

9: Advertising Metrics

10: Bidding and Bid Modifiers

Preview

11: Quality Score

12: AdWords Reports

13: AdWords Tools

14: Optimizing Your Account

15: AdWords Display Advertising

16: AdWords Mobile Advertising

17: AdWords Search Advertising

18: AdWords Video Advertising

Complete Google AdWords Professional Training prepares you for the Google AdWords Certified Professional Exams. After the completion of the course you need to “Signup  for Google Partners” and qualify 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. There is no registration cost for Google AdWords Certification Exams.

Pattern and duration of the exam:

Exam Description
AdWords Fundamentals The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
The exam has 100 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
Search Advertising The Search Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Search campaigns.
The exam has 98 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
Display Advertising The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
The exam has 100 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
Mobile Advertising The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
The exam has 74 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
Video Advertising The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
The exam has 74 questions, with a duration of 120 minutes. You need to score minimum of 80% to pass.
Shopping Advertising The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
The exam has 63 question, with a duration of 90 minutes. You need to score minimum of 80% to pass.

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