Complete Google AdWords Professional Certification Training

13+ hrs of eLearning6 Simulation ExamsExam ready for 5 certifications

Join our Google AdWords certification course and become proficient in all aspects of Google AdWords and other forms of paid advertisement. With this Google AdWords training, you can develop and execute your very own AdWords campaign.

Self Paced Learning
USD 299 *180 days access
7 Day Money Back Guarantee

Key Features

  • 13+ hours of high-quality e-learning content
  • Master search, display, video and mobile advertising
  • 6 simulation exams included
  • Exam ready for 5 Google AdWords Certifications

Course advisor

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Brad GeddesGoogle AdWords Faculty Chair

Brad Geddes is the author of "Advanced Google AdWords" and founder of Certified Knowledge, an online source for PPC training, tools, and advice.

He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

The Google Adwords certification course from Market Motive trains you to become a complete Google advertising professional.

With this complete Google Adwords training, participants can understand significant aspects of Google advertising network like Search, Display, Mobile, and Video.

After taking this course, you can form and execute Google PPC campaigns and design strategies to make the most of them.

With our Google Adwords certification training, you get exam-ready for the Google AdWords professional certifications. Master the practical knowledge required to be a successful paid marketing professional.

With our Google Adwords online course, participants can:

  • Understand and use different Google advertising channels such as Search, Display, Mobile & Video
  • Navigate the Google AdWords interface and manage your own Adwords account
  • Attract traffic to your website by planning and executing various Google Adwords campaigns
  • Learn the differences between types of bidding methods and strategies
  • Identify consumer behavior and remarket your products and services accordingly
  • Learn how to successfully target your audiences based on their interactions with your website
  • Prepare for Google Adwords certification exams like AdWords Fundamentals, Display certification, Video certification, and Mobile certification

This complete Google Adwords certification training from Market Motive is a great option for anyone who wants to become a digital marketing expert. Thanks to its multiple advertising channels, Google AdWords is a powerful marketing tool to possess. This certification is best suited for:

  • Digital Marketer
  • Digital Marketing Executives
  • Content Writers
  • Marketing and Sales Professionals
  • Entrepreneurs

1: Introduction to AdWords

Preview

2: Account Structure

3: Keywords and Match Types

4: Creating Text and Search Ads

5: Ad Extensions

Preview

6: Display Ads

7: Display Targeting

8: Campaign Types and Settings

9: Advertising Metrics

10: Bidding and Bid Modifiers

Preview

11: Quality Score

12: AdWords Reports

13: AdWords Tools

14: Optimizing Your Account

15: AdWords Display Advertising

16: AdWords Mobile Advertising

17: AdWords Search Advertising

18: AdWords Video Advertising

Our course will help you prepare for your Google AdWords Certified Professional Exams. Once you complete this course, you can sign up for Google Partners and take the exams online. You need to clear the AdWords Fundamental exam along with one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. These tests are free of charge. The table given below has more details about pattern and duration of the Google Adwords exams.

Exam Description
AdWords Fundamentals
  • Covers fundamental and intermediate Adwords concepts
  • Includes topics like benefits of online advertising and managing and optimizing AdWords campaigns
  • Consists of 100 questions and lasts for 120 minutes.
  • A minimum of 80% is needed to clear the exam.
Search Advertising
  • Covers advanced Adwords concepts like creating, managing and measuring search campaigns
  • Consists of 98 questions that you need to answer in 120 minutes
  • Score a minimum of 80% to clear the exam
Display Advertising
  • Covers advanced Adwords concepts
  • Includes topics like developing, managing and measuring display campaigns
  • You need to answer 100 questions in 120 minutes in this exam
  • To clear the exam, you need to score a minimum of 80%
Mobile Advertising
  • Covers the basics and advanced concepts of mobile advertising
  • Includes topics like mobile ad formats, bidding and targeting on mobile and campaign measurement
  • You need to answer 74 questions in 120 minutes and score at least 80% to clear the exam
Video Advertising
  • Covers fundamental and advanced video advertising concepts like producing, managing and measuring campaigns across YouTube and the web
  • In this exam, you need to answer 74 questions in 120 minutes
  • You need to score at least 80% to clear the exam
Shopping Advertising
  • Includes fundamental and advanced shopping advertising concepts like creating a merchant center account and managing shopping campaigns
  • Consists of 63 questions with a duration of 90 minutes
  • To clear the exam, you need to score at least 80% to pass

You will get your Google Adwords certificate from our parent institute, Simplilearn. To unlock this certificate, you must:

  • Complete 85% of the course.
  • Complete 1 simulation test with a minimum score of 60%

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