Advanced Web Analytics Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Market Motive's Advanced Web Analytics certification course will help you master the different facets of web data analysis like multi-channel analytics, quantitative & qualitative searches, reports, and more. With this online Web analytics training, you will learn the tools and techniques used in web analytics to become a data wizard.

Self Paced Learning
USD 299 *180 days access
7 Day Money Back Guarantee

Key features

  • 15+ Hours of e-learning videos
  • 20 hours of instructor-led online training
  • Topics on Google Analytics, Data Analytics, Acquisition, KPIs and Social Analytics
  • Hands-on practice of Google Analytics
  • 15 mini Projects and end of the course practice project
  • Examples and case studies with Downloadable course ebook

Course advisor

web analytics training course
Stéphane HamelDigital Analytics Faculty Chair

Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital analytics

Recognized as a Google Product Strategy Expert (2016) and considered one of the Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model and the Web Analytics Solution Profiler (WASP) quality assurance tool, as well as other tools and concepts throughout the years.

Advanced website analytics is the science of analysis that focuses on the World Wide Web. Web analytics focuses on optimizing an organization’s digital ecosystem by collecting, analyzing and enabling the making of data-informed decisions.

With this web analytics course, information from mobile applications, social media, websites, Internet of Things (IoT) fuses with a company’s internal data such as customer information from the Customer Relationship Management team and the Sales Team. With this combined information, businesses will be equipped to make informed business decisions. Most firms integrate web analytics into their business strategies to maintain their competitive edge.

Students taking this web analytics course will be well-versed in the core concepts of analytics. Typical content and mobile analytics scenarios are covered to ensure that students practice using extensive web analytics tools used by marketers across significant domains.

This course trains students on Digital Analytics from a managerial perspective without ignoring other crucial digital analytics tools.

With our Advanced Web Analytics training, students will have a well-rounded knowledge of data analytics, which includes:

  • Ways to leverage data from various sources to conduct quantitative and qualitative research, and deliver data-informed business insights
  • Comprehending the importance of data analytics in all aspects of customer life cycles across the digital world
  • Leveraging various analysis capabilities through digital data
  • Ways to make well-informed business decisions by using meticulous analysis techniques
  • Helping participants master the analytics domain by training them on topics about the web, social, and content analytics.
  • Training students on the best practices for using data analytics to manipulate a company’s conversion funnel and customer retention rate.
  • Understanding digital analytics platforms like Google Analytics, Google Digital Studio, Klipfolio, and Tableau.

This web analytics course is best-suited for professionals who want to master digital analytics to expand their digital marketing skill set. Those who wish to become a web analyst well benefit from this training. The web analytics training is also suited for professionals who are:

  • Online Web Analytics Implementers
  • Online Web Analytics Data Reporters
  • Digital Analysts
  • Digital Marketers
  • Web Analytics Certification Aspirants
  • Digital Analytics Certification Aspirants

1: Introduction to Web Analytics

Preview

2: Key Performance Indicators & Analytics Techniques

3: Segmentation

Preview

4: Actionable Web Analytics Reporting

5: Web Data Analysis Guide

6: Qualitative Research

7: Experimentation & Testing

8: Competitive Intelligence Analysis

9: Multi-Channel Analytics

Preview

10: Dashboards

Preview

11: Industry Models, Complex Measurement, and Approaches

12: Social Media Analytics

13: Google-Specific Techniques and Reports

  • Complete 85% of the course
  • Complete 7 mini projects and 1 simulation test with a minimum score of 60%.

There are no specific prerequisites for the Advanced Web Analytics certification. However, if participants would enjoy the course further if they have a working knowledge of:

  • Business indicators like revenue, margins, and profitability
  • Business functions like sales, marketing, and customer relationships
  • How to make online purchases and how to interact with a business online

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