Advanced Web Analytics Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Master various components of web and data analytics through engaging course material and extensive hands-on experience. This Simplilearn course provides a complete 360-degree approach to learning the entire Digital Analytics Ecosystem-from Social and content Analytics to Acquisition, Retention, and KPIs across different channels.

Self Paced Learning @ USD 299 *180 days access
7 Day Money Back Guarantee

Course advisor

web analytics training course
Stéphane HamelDigital Analytics Faculty Chair

Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital analytics

Recognized as a Google Product Strategy Expert (2016) and considered one of the Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model and the Web Analytics Solution Profiler (WASP) quality assurance tool, as well as other tools and concepts throughout the years.

Web analytics has become a quintessential skill for every digital marketer. In today's digital world, there is no shortage of data and in addition to extracting insights from enormous amounts of web data, it essential to learn how to interpret that data to make smarter business decisions. Our web analytics training focuses on advanced concepts of data and digital Analytics and dives deep into learning digital analytics from a managerial perspective. You will examine a variety of digital tools, techniques and properties that can be applied across various channels including Google Analytics web platform.

Simplilearn's web analytics training course ensures you gain expertise in Web Analytics, Digital and Data Analytics you need to leverage data through web analytic tools, and draw insights for marketing and business development. This web analytics course covers key digital analytics concepts including analytics techniques, web data analysis, social media analytics, multi-channel analytics, qualitative research and more that will enable you to make informed business decisions for your company.

Upon completion of the Digital Analytics course, you will not just acquire sound knowledge but you will get the best in-class training and gain expertise in web analytics and Digital Analytics domain.

The Digital Analytics training aims to provide you with hands-on expertise on various web analytics tools and techniques. By the end of the training, you will be able to:

  • Gain in-depth knowledge and hands-on training that equips you with practical tools and techniques that you can apply in any web analytics role.
  • Immerse yourself in web analytics, social analytics and content analytics principles to drive your overall marketing strategy and improve your bottom line.
  • Learn about the various analysis techniques that will help you extract data, connect the dots, and create data stories that will guide you to make informed business decisions.
  • Uncover marketplace patterns and trends, and develop actionable insights that will guide your team to deliver results they need to increase engagement, improve campaign performance, enhance the KPIs – and ultimately drive conversion rates.
  • Aggregate and synthesize data across digital channels including email, social media, and web (Google Analytics platform, Google Digital Studio, Klipfolio and Tableau) for a comprehensive understanding of how data analytics impacts the conversion funnel, customer acquisition and retention, CPA, LTV and more.
  • Acquire the knowledge, skills, and expertise required to clear the web and digital analytics certification exam

Our web analytics certification is targeted to marketing professionals, digital marketers, PPC marketers, social media marketers, business owners and marketing consultants who are looking to advance their career in marketing, sharpen their skillset and gain in-depth knowledge in web analytics. This training course is best suited for:

  • Digital marketing managers
  • Online web analytics implementers, data reporters, and managers
  • Digital and marketing analysts
  • Web and digital analytics certification aspirants

1: Introduction to Web Analytics


2: Key Performance Indicators & Analytics Techniques

3: Segmentation


4: Actionable Web Analytics Reporting

5: Web Data Analysis Guide

6: Qualitative Research

7: Experimentation & Testing

8: Competitive Intelligence Analysis

9: Multi-Channel Analytics


10: Dashboards


11: Industry Models, Complex Measurement, and Approaches

12: Social Media Analytics

13: Google-Specific Techniques and Reports

When you have completed the training course, you’ll receive your certification by passing the Advanced Web Analytics examination.

here are no specific prerequisites for the Advanced Web Analytics certification. However, it would be beneficial if the participant has a working knowledge of:

  • Business indicators like revenue, margins, and profitability
  • Business functions like sales, marketing, and customer relationships
  • How to access websites, how to make online purchases, how to interact with a business online

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