Advanced Social Media Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Market Motive's Advanced Social Media Marketing certification course will help develop skills to attract traffic to your websites and build brand awareness. Use this social media training to master the art of storytelling to sell products using social media.

Online Classroom Flexipass
USD 999 *90 days access
7 Day Money Back Guarantee

Key features

  • 365 days course access
  • 25+ hours of live instructor-led online classes
  • 40+ hours of high-quality e-learning
  • Over 25+ real-life Industry-based projects

The Market Motive's Advanced Social Media training course is committed to educating and training participants in the field of Social Media. Advanced and the most updated social media techniques are a part of this course. With this course, students can attract traffic to their site while developing and enhancing brand value. With this module, students will be able to understand how E-commerce and social media intersect.

This social media marketing course addresses the misconceptions that surround the use of social media in marketing and trains students to adapt their social media strategy to company goals.

The social media certification course aims to help students learn about social media from multiple perspectives. After taking this social media training course, students will be able to:

  • Draw more traffic to their site and promote a brand or product visibility and awareness
  • Master advanced social media communication principles
  • Understand the effect of emotions on sharing and how this impacts social exposure
  • Comprehend the importance of forming social media strategies based on business goals
  • Identify the three key areas of business that is affected by social media
  • Understand which social media metrics to track a campaign
  • Implement social media strategies to create effective marketing campaigns
  • Develop relationships with influencers to help attract a large audience to a brand
  • Create a list of KPIs for that is in sync with the social media goals of your firm
  • Market a business through social media campaigns

This online social media training course is for anyone who wants to expand their digital marketing portfolio. The following professionals will benefit from this course:

  • Entrepreneurs
  • Social Media Consultant
  • Public Relations/Brand Manager
  • Blogger/Social Media Copywriter
  • Media Relations Representative
  • Online Community Engagement Manager
  • Social Media Strategist/Specialist
  • Public Affairs Officer
    • Lesson 00 - Faculty Introduction 00:42
      • Faculty Introduction 00:42
    • Lesson 01 - Introduction to Social Media 23:56
      • 1.01 Introduction to Social Media 00:41
      • 1.02 Modern Communication 03:40
      • 1.03 Social Media Landscape 01:54
      • 1.04 Social Media and Content Marketing 04:52
      • 1.05 Reputation Management and Monitoring 07:32
      • 1.06 Customer Engagement 05:17
      • 1.07 Key Takeaways
    • Lesson 02 - Social Media Strategy and Planning 40:45
      • 2.01 Introduction 00:45
      • 2.02 Social Media Impact On Business Goals 03:58
      • 2.03 Social Media Marketing Integration 02:08
      • 2.04 Strategic Business channel Part 1 15:50
      • 2.05 Strategic Business channel Part 2 12:51
      • 2.06 Define Your Target Audience 02:22
      • 2.07 Types of Content to Post and Promote 02:00
      • 2.08 Key Takeaways 00:51
      • Quiz
    • Lesson 03 - Social Media Channel Management 42:36
      • 3.01 Introduction 00:43
      • 3.02 Social Networking 15:52
      • 3.03 Microblogging 03:42
      • 3.04 Media Sharing Videos 06:35
      • 3.05 Media Sharing Images 06:55
      • 3.06 Other Services 07:59
      • 3.07 Key Takeaways 00:50
      • Quiz
    • Lesson 04 - Social Media Management Tools 09:29
      • 4.01 Introduction 00:40
      • 4.02 Impact On Business Goals 01:18
      • 4.03 Buffer 01:53
      • 4.04 Hootsuite 02:09
      • 4.05 Social Studio 01:17
      • 4.06 Link Shortener 01:17
      • 4.07 Key Takeaways 00:55
      • Quiz
    • Lesson 05 - Social Media Measurement and Reporting 13:36
      • 5.01 Introduction 00:34
      • 5.02 Key Performance Indicators 05:49
      • 5.03 Social Analytics Tools 06:44
      • 5.04 Key Takeaways 00:29
      • Quiz
    • Lesson 06 - Social Advertising 17:17
      • 6.01 Introduction 00:29
      • 6.02 Social Advertising Key Factors 04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook 11:51
      • 6.04 Key Takeaways 00:21
      • Quiz
    • Section 1 : Introduction to Social Media 48:04
      • 1 How Social Media Has Changed Businesses - Part 1 14:24
      • 2 How Social Media Has Changed Businesses - Part 2 08:47
      • 3 How Social Media Has Changed Businesses - Part 3 07:34
      • 4 How Social Media Has Changed Businesses - Part 4 05:23
      • 5 How Social Media Has Changed Businesses - Part 5 11:56
    • Section 2 : Building a Sustainable Social Media Strategy 1:03:43
      • 1 Social Media Challenges 10:44
      • 2 Strategy Building Guide 15:34
      • 3 Establishing and Benefitting from a Social Media Home Base 13:52
      • 4 Creating a Campaign Message 11:15
      • 5 Planning and Benefiting from a Diversified Posting Strategy 12:18
      • 6 Quiz
    • Project 1 : Building A Social Media Strategy
      • Building A Social Media Strategy
    • Section 3 : Converged Social Media 45:18
      • 1 The Role of Converged Media in Social 14:19
      • 2 Understanding Paid, Owned, and Earned Media 10:50
      • 3 Putting Converged Media to Work for You - Part 1 09:52
      • 4 Putting Converged Media to Work for You - Part 2 10:17
      • 5 Quiz
    • Project 2 : Converged Media
      • Converged Media
    • Section 4 : Content Marketing in a Social Media World 1:18:41
      • 1 The Role of Content Marketing in Social - Part 1 08:46
      • 2 The Role of Content Marketing in Social - Part 2 09:01
      • 3 Building a Content Plan - Part 1 07:47
      • 4 Building a Content Plan - Part 2 13:36
      • 5 Matching Content to Consumer Intent - Part 1 14:23
      • 6 Matching Content to Consumer Intent - Part 2 07:18
      • 7 Generating Content Ideas - Part 1 10:05
      • 8 Generating Content Ideas - Part 2 07:45
      • 9 Unlocking Content’s Full Potential
      • 10 Quiz
    • Project 3 : Content Marketing
      • Content Marketing
    • Section 5 : Visual Social Media 51:23
      • 1 Understanding the impact of great visuals 11:09
      • 2 Leveraging Images in Social Media - Part 1 04:22
      • 3 Leveraging Images in Social Media - Part 2 14:36
      • 4 Leveraging Video in Social Content - Part 1 07:27
      • 5 Leveraging Video in Social Content - Part 2 05:23
      • 6 Leveraging Video in Social Content - Part 3 08:26
      • 7 Quiz
    • Project 4 : Visual Social
      • Visual Social
    • Section 6 : Understanding and Sparking Social Sharing 1:03:42
      • 1 What Makes Social Sharing so Valuable 15:44
      • 2 Building Content That is Inherently Shareable 15:08
      • 3 Psychology of Social Sharing 14:23
      • 4 Brainstorming Your Social Content Ideas - Part 1 03:45
      • 5 Brainstorming Your Social Content Ideas - Part 2 14:42
      • 6 Quiz
    • Project 5 : Social Sharing
      • Social Sharing
    • Section 7 : Storytelling An Essential Part of Your Social Narrative 1:01:25
      • 1 Why Storytelling is Essential in Social Marketing 12:28
      • 2 Finding Your Focus and Your Story - Part 1 09:44
      • 3 Finding Your Focus and Your Story - Part 2 09:57
      • 4 Understanding Consumer Stories and Their Role 13:41
      • 5 Matching Customer Story to Motive 15:35
      • 6 Quiz
    • Project 6 : Storytelling
      • Storytelling
    • Section 8 : Influencer Marketing and Online Reputation Management 1:18:58
      • 1 The Role of Social Media Listening 10:23
      • 2 Reputation Management And Response 18:36
      • 3 Finding Influencers and Evangelists 14:03
      • 4 Engaging with Influencers and Evangelists 14:49
      • 5 Engaging with Paid Influencers and Evangelists - Part 1 07:48
      • 6 Engaging with Paid Influencers and Evangelists - Part 2 13:19
      • 7 Quiz
    • Project 7 : Influencer ORM
      • Influencer ORM
    • Section 9 : Social Media Selling 31:59
      • 1 Understanding the Role of Social in the Sales Cycle 13:14
      • 2 How Sales and Marketing Function as a Team in Social Selling - Part 1 08:53
      • 3 How Sales and Marketing Function as a Team in Social Selling - Part 2 09:52
      • 4 Quiz
    • Project 8 : Social Selling
      • Social Selling
    • Section 10 : Social Media Measurement 33:20
      • 1 The Basics of Social Media Measurement 16:21
      • 2 Social Media Specific Metrics 16:59
      • 3 Quiz
    • Project 9 : Social Measurement
      • Social Measurement
    • Section 11 : Video and YouTube Marketing 55:39
      • 1 Video and YouTube Marketing - Part 1: Establishing A Video Marketing Strategy 14:53
      • 2 Video and YouTube Marketing - Part 2: Gaining Exposure And Measuring Impact 14:27
      • 3 Video and YouTube Marketing - Part 3: Leveraging Mobile Video 13:21
      • 4 Video and YouTube Marketing - Part 4: Promoting And Measuring Mobile Video 12:58
      • 5 Quiz
    • Section 12 : YouTube Advertising 1:02:42
      • 1 YouTube Advertising - Part 1: YouTube for Business 12:43
      • 2 YouTube Advertising - Part 2: How To Make A Client Video 17:58
      • 3 YouTube Advertising - Part 3: Promote Your Client video 16:20
      • 4 YouTube Advertising - Part 4: Data, Metrics, And Analytics 15:41
    • Section 13 : Facebook Marketing 2:53:33
      • 1 Understanding Facebook 19:18
      • 2 Facebook Presence and The News Feed Alogorithm 31:02
      • 3 Visual and Video Content on Facebook 28:10
      • 4 Putting Facebook to Work 31:27
      • 5 Facebook Messenger 16:30
      • 6 Facebook Advertising 20:35
      • 7 Walkthrough How to Setup A Facebook Page Demo 1 06:36
      • 8 Walkthrough Understanding Facebook Posting Style Demo 2 07:01
      • 9 Walkthrough Calculating Reach of An Existing Facebook Page Demo 3 04:08
      • 10 Walkthrough Understanding Facebook Settings Demo 4 08:46
      • Quiz
    • Section 14 : Twitter Marketing 2:33:58
      • 1 Understanding Twitter 18:56
      • 2 Using Twitter as a Marketer 22:58
      • 3 Customer Service and Engagement Via Twitter 32:32
      • 4 Marketing on Twitter 20:45
      • 5 Understanding Twitter Advertising 15:59
      • 6 Twitter Ad Options 12:10
      • 7 Increased Character Limit 05:33
      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 1 01:32
      • 9 Walkthrough Using Advanced Twitter Search Demo 2 05:22
      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 3 04:04
      • 11 Walkthrough Building a Twitter List Demo 4 04:56
      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 5 07:09
      • 13 Walkthrough Adding Location to Tweet Demo 6 02:02
      • Quiz
    • Section 15 : Pinterest Marketing 1:59:13
      • 1 Understanding Pinterest 16:57
      • 2 Pinterest Presence and the Algorithm 24:12
      • 3 Marketing with Pinterest 25:28
      • 4 Putting Pinterest to Work 23:10
      • 5 Pinterest for Pitching and Outreach 14:20
      • 6 Walkthrough Creating a Pinterest Board Demo 1 05:40
      • 7 Walkthrough Moving Pins from One Board to Another Demo 2 03:05
      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 3 03:33
      • 9 Walkthrough Searching for Pins from a Specific URL Demo 4 02:48
      • Quiz
    • Section 16 : LinkedIn Marketing 55:08
      • 1 Understanding LinkedIn 14:57
      • 2 Your LinkedIn Presence 24:22
      • 3 LinkedIn Groups and Prospecting 15:49
      • Quiz
    • Section 17 : Instagram Marketing 1:13:07
      • 1 Understanding Instagram 10:18
      • 2 Setting up Instagram 15:42
      • 3 Marketing Through Instagram 16:51
      • 4 Leveraging Instagram 30:16
      • Quiz
    • Section 18 : Snapchat Marketing 1:13:37
      • 1 Understanding Snapchat 19:23
      • 2 Getting Started with Snapchat 14:36
      • 3 Marketing with Snapchat 21:53
      • 4 Snapchat Advertising and Partnerships 17:45
      • Quiz
    • Course Feedback
      • Course Feedback
    • Section 1 : Introduction to Content Marketing 44:59
      • 1.1 Introduction 00:56
      • 1.2 What's In It For Me 01:18
      • 1.3 What Is Content Marketing 02:26
      • 1.4 How to Become a Best-in-Class Content Marketer 01:23
      • 1.5 Becoming an Effective Content Marketer - 1 02:49
      • 1.6 Becoming an Effective Content Marketer - 2 03:36
      • 1.7 Becoming an Effective Content Marketer - 3 01:36
      • 1.8 Becoming an Effective Content Marketer - 4 02:04
      • 1.9 Becoming an Effective Content Marketer - 5 03:26
      • 1.10 Becoming an Effective Content Marketer - 6 02:30
      • 1.11 Becoming an Effective Content Marketer - 7 01:31
      • 1.12 Becoming an Effective Content Marketer - 8 01:41
      • 1.13 Becoming an Effective Content Marketer - 9 01:42
      • 1.14 Becoming an Effective Content Marketer - 10 01:42
      • 1.15 Becoming an Effective Content Marketer - 11 01:30
      • 1.16 Becoming an Effective Content Marketer - 12 02:51
      • 1.17 Becoming an Effective Content Marketer - 13 01:53
      • 1.18 Becoming an Effective Content Marketer - 14 03:15
      • 1.19 Becoming an Effective Content Marketer - 15 03:26
      • 1.20 Becoming an Effective Content Marketer - 16 02:16
      • 1.21 Key Takeaways 01:08
      • Quiz
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction 00:19
      • 2.2 What's In It For Me 00:59
      • 2.3 Vision for Successful Content Marketing 02:17
      • 2.4 The Michelin Guide Story 08:10
      • 2.5 Hindustan Unilever 05:23
      • 2.6 Volvo Trucks 07:16
      • 2.7 Dell's Take It Easy 06:17
      • 2.8 Key Takeaways 02:42
      • Quiz
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction 00:28
      • 3.2 What's In It For Me 00:42
      • 3.3 Content Marketing Budget 01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs) 12:25
      • 3.5 Challenges and Impact 10:45
      • 3.6 Best Practices 10:40
      • 3.7 Benefits and Financial Impact 06:26
      • 3.8 Build your Business Case 02:56
      • 3.9 Compare the Value of Content Marketing 03:21
      • 3.10 Key Takeaways 01:54
      • Quiz
    • Project 1 : Developing a Business Case for Content Marketing
      • Developing the business case for content marketing
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction 00:16
      • 4.2 What's In It For Me 01:15
      • 4.3 Creating a Successful Content Marketing Strategy 03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy 08:00
      • 4.5 Content Marketing Strategy - Two-Step Model 08:29
      • 4.6 Two Step Model - First Phase 14:22
      • 4.7 Two-Step Model - Second Phase 10:03
      • 4.8 Benefit of Two-Step flow Model 02:03
      • 4.9 Key Takeaways 02:22
      • Quiz
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction 00:20
      • 5.2 What's In It For Me 00:44
      • 5.3 Editorial Mission Statements 12:21
      • 5.4 Create Remarkable Content 06:53
      • 5.5 Top Global Ad Campaigns 07:49
      • 5.6 Remarkable Editorial Mission Statement 07:30
      • 5.7 Key Takeaways 01:28
      • Quiz
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction 00:17
      • 6.2 What's In It For Me 00:45
      • 6.3 Target Intent over Demographic 02:46
      • 6.4 Target Customers on Mobile Devices 04:56
      • 6.5 Target Intent on YouTube 03:46
      • 6.6 Know Your Customers' Intent 10:23
      • 6.7 Have a Mobile-friendly Website 01:47
      • 6.8 Video are Preferred Over Text 08:11
      • 6.9 Key Takeaways 01:37
      • Quiz
    • Section 7 : Targeting Key Influencers 36:57
      • 7.1 Introduction 00:18
      • 7.2 What's In It For Me 00:43
      • 7.3 Importance Of Influencer Marketing 07:14
      • 7.4 Process Of Augmenting With Influencers 20:26
      • 7.5 Case Study—Orange France 06:03
      • 7.6 Key Takeaways 02:13
      • Quiz
    • Project 2 : Targeting Key Influencers Who Influence Your Customers
      • Targeting key influencers who influence your customers
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
      • 8.1 Introduction 00:24
      • 8.2 What's In It For Me 00:46
      • 8.3 Help Content 09:11
      • 8.4 Hub Content 07:45
      • 8.5 Hero Content 08:43
      • 8.6 Key Takeaways 00:57
      • Quiz
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction 00:22
      • 9.2 What's In It For Me 00:44
      • 9.3 Producing Engaging Content 03:24
      • 9.4 Engagement Through Video and Text 03:49
      • 9.5 Text Vs Video 03:51
      • 9.6 What to Seek 08:38
      • 9.7 Checklist - When to Use Video or Text 02:28
      • 9.8 Key Takeaways 01:25
      • Quiz
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 57:38
      • 10.1 Introduction 00:24
      • 10.2 What's In It For Me 01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage 02:51
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34
      • 10.5 Email Newsletters 04:33
      • 10.6 In-person Events 04:00
      • 10.7 Illustrations/Photos 03:14
      • 10.8 Social Media content 07:11
      • 10.9 Infographics 02:41
      • 10.10 Videos—B2C 03:17
      • 10.11 Videos—B2B 02:56
      • 10.12 Online Presentations 03:21
      • 10.13 Microsites 03:13
      • 10.14 Website Articles 02:56
      • 10.15 Blogs 02:40
      • 10.16 Webinars 02:45
      • 10.17 Case Studies 02:15
      • 10.18 Mobile Apps 03:08
      • 10.19 Print Magazines 03:10
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:19
      • 11.1 Introduction 00:17
      • 11.2 What's In It For Me 01:07
      • 11.3 Social Media Platforms 02:59
      • 11.4 Facebook 15:22
      • 11.5 LinkedIn 15:02
      • 11.6 YouTube 05:47
      • 11.7 YouTube - Create Great Content 08:26
      • 11.8 YouTube - Develop a Programming Strategy 11:09
      • 11.9 Twitter 08:12
      • 11.10 Key Takeaways 01:58
      • Quiz
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction 00:17
      • 12.2 What's In It For Me 00:47
      • 12.3 Optimizing Your Content For Your Web Site 03:45
      • 12.4 Creating A Google-friendly Web Site 11:15
      • 12.5 Optimizing Web Pages For Keywords 12:38
      • 12.6 Optimizing Video Content 06:37
      • 12.7 Micro-moments 17:46
      • 12.8 Key Takeaways 01:42
      • Quiz
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction 00:20
      • 13.2 What's In It For Me 00:53
      • 13.3 Influencing the Influencers 04:12
      • 13.4 Schmooze Optimization 02:57
      • 13.5 Nurture Key Relationships 01:46
      • 13.6 Example - WineWorld 03:00
      • 13.7 Four Key Influencers 03:16
      • 13.8 Engaging Digital Presence 01:36
      • 13.9 Keys to Success 05:04
      • 13.10 Work together with influencers 02:55
      • 13.11 GE with influential YouTube creators 04:52
      • 13.12 Creations in support with GE 05:21
      • 13.13 Key Takeaways 01:16
      • Quiz
    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
      • Helping key influencers impact the buyer’s decision-making process
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction 00:23
      • 14.2 What's In It For Me 00:59
      • 14.3 Sales and Sales Lead Quality 01:03
      • 14.4 Touchpoints in the Customer Journey 01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales 04:12
      • 14.6 Focus on the Right Metrics 11:51
      • 14.7 Value Your Best Customer 05:21
      • 14.8 Attribute Value Across the Journey 14:03
      • 14.9 Prove Marketing Impact 06:50
      • 14.10 Key Takeaways 02:28
      • Quiz
    • Section 15 : Measuring Return on Marketing Investment 38:40
      • 15.1 Introduction 00:23
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment 06:21
      • 15.4 The Power of the Press Release 07:23
      • 15.5 Test 1 - ROMI Revisited 08:29
      • 15.6 Test 2 - Impact of a Budget Cut 06:20
      • 15.7 Test 3 - Impact of Using Multimedia 07:24
      • 15.8 Key Takeaways 01:28
      • Quiz
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction 00:22
      • 16.2 What's In It For Me 00:44
      • 16.3 Creating Engaging Content 14:56
      • 16.4 What is Effective and What is Not 09:33
      • 16.5 Key Takeaways 01:46
      • Quiz
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction 00:21
      • 17.2 What's In It For Me 00:52
      • 17.3 Content Marketing Maturity 07:08
      • 17.4 Get Value from Editorial Meetings 09:15
      • 17.5 Content Marketing in Organizations 04:33
      • 17.6 Content Marketing with SEO and Social Media 04:55
      • 17.7 Leverage Paid Advertising 02:48
      • 17.8 Sophisticated Content Marketers 03:38
      • 17.9 Analytics Tips 05:46
      • 17.10 Key Takeaways 01:49
      • Quiz
    • Section 18 : Content Marketing in the Foreseeable Future 48:54
      • 18.1 Introduction 00:15
      • 18.2 What's In It For Me 00:45
      • 18.3 Content Marketing Forecast 02:48
      • 18.4 Impact on Content Marketing Strategy 01:07
      • 18.5 Video Sharing Platforms—Audience Segments 01:39
      • 18.6 Video Sharing Platforms—Content Genres 00:57
      • 18.7 YouTube vs Facebook 05:10
      • 18.8 YouTube Best Practices—Part 1 08:26
      • 18.9 YouTube Best Practices—Part 2 10:07
      • 18.10 Virtual Reality 04:38
      • 18.11 Facebook Best Practices 04:45
      • 18.12 Instagram and Twitter Best Practices 05:35
      • 18.13 Key Takeaways 02:42
      • Quiz
    • Project 5 : Improving by Becoming More Sophisticated or Mature
      • Improving by becoming more sophisticated or mature
    • Course Feedback
      • Course Feedback
    • Section 1 : Introduction to Digital Analytics 16:54
      • 1 Introduction to Digital Analytics 16:54
      • Quiz
    • Project 1 : Introduction to Digital Analytics
      • Introduction to Digital Analytics
    • Section 2 : Building Blocks 25:54
      • 1 Building Blocks Part 1 04:21
      • 2 Building Blocks Part 2 21:33
      • Quiz
    • Project 2 : Building Blocks
      • Building Blocks
    • Section 3 : Fundamentals of Digital Analytics 45:14
      • 1 Fundamentals of Digital Analytics Part 1 08:02
      • 2 Fundamentals of Digital Analytics Part 2 14:39
      • 3 Fundamentals of Digital Analytics Part 3 13:59
      • 4 Fundamentals of Digital Analytics Part 4 08:34
      • Quiz
    • Project 3 : Fundamentals of Digital Analytics
      • Fundamentals of Digital Analytics
    • Section 4 : Business Perspective 44:52
      • 1 Business Perspective Part 1 09:23
      • 2 Business Perspective Part 2 09:37
      • 3 Business Perspective Part 3 11:32
      • 4 Business Perspective Part 4 14:20
      • Quiz
    • Project 4 : Business Perspective
      • Business Perspective
    • Section 5 : Methodology - Lean Six Sigma 25:33
      • 1 The Methodology—Lean Six Sigma Part 1 05:28
      • 2 The Methodology—Lean Six Sigma Part 2 09:29
      • 3 The Methodology—Lean Six Sigma Part 3 10:36
      • Quiz
    • Project 5 : Methodology—Lean Six Sigma
      • Methodology—Lean Six Sigma
    • Section 6 : Data Analysis Fundamentals 16:22
      • 1 Data Analysis Fundamentals 16:22
      • Quiz
    • Project 6 : Data Analysis Fundamentals
      • Data Analysis Fundamentals
    • Section 7 : Analysis Perspective Providing Insights 35:22
      • 1 Analysis Perspective: Providing Insights 18:29
      • 2 Expressing Exactitude or a Sense of Scale 16:53
      • Quiz
    • Project 7 : Analysis Perspective: Providing Insights
      • Analysis Perspective: Providing Insights
    • Section 8 : Enabling Capabilities 52:06
      • 1 Enabling Capabilities Part 1 19:51
      • 2 Enabling Capabilities Part 2 08:18
      • 3 Enabling Capabilities Part 3 09:27
      • 4 Enabling Capabilities Part 4 14:30
      • Quiz
    • Project 8 : Enabling Capabilities
      • Enabling Capabilities
    • Section 9 : Managing Analytics 41:02
      • 1 Managing Analytics Part 1 13:47
      • 2 Managing Analytics Part 2 07:53
      • 3 Managing Analytics Part 3 19:22
      • Quiz
    • Project 9 : Managing Analytics
      • Managing Analytics
    • Section 10 : Audience 15:48
      • 1 Audience 15:48
      • Quiz
    • Project 10 : Audience
      • Audience
    • Section 11 : Acquisition 44:56
      • 1 Acquisition Part 1 09:56
      • 2 Acquisition Part 2 07:14
      • 3 Acquisition Part 3 14:33
      • 4 Acquisition Part 4 13:13
      • Quiz
    • Project 11 : Acquisition
      • Acquisition
    • Section 12 : Behavior 28:43
      • 1 Behavior Part 1 11:46
      • 2 Behavior Part 2 16:57
      • Quiz
    • Project 12 : Behavior
      • Behavior
    • Section 13 : Conversions & Onboarding 50:40
      • 1 Conversions and Onboarding Part 1 15:23
      • 2 Conversions and Onboarding Part 2 13:12
      • 3 Conversions and Onboarding Part 3 13:46
      • 4 Conversions and Onboarding Part 4 08:19
      • 5 Quiz
    • Section 14 : Retention and Expansion 25:15
      • 1 Retention and Expansion Part 1 10:39
      • 2 Retention and Expansion Part 2 14:36
      • Quiz
    • Project 14 : Retention and Expansion
      • Retention and Expansion
    • Section 15 : Advocacy 15:15
      • 1 Advocacy Part 1 08:13
      • 2 Advocacy Part 2 07:02
      • Quiz
    • Section 16 : Privacy and Ethics 17:23
      • 1 Privacy and Ethics 17:23
      • Quiz
    • Project 15 : Privacy and Ethics
      • Privacy and Ethics
    • Section 17 : Wrapping Up 08:23
      • 1 Wrapping Up 08:23
    • Course Feedback
      • Course Feedback
  • Complete 85% of the course.
  • Complete 3 projects and 1 simulation test with a minimum score of 60%.

There are no prior requirements for this course. However, students will find that they will have a better understanding of the concepts covered under this topic if they have taken the Social Media Foundations course.

Request more information

For individuals
For business