Advanced Social Media Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Market Motive's Advanced Social Media Marketing certification course will help develop skills to attract traffic to your websites and build brand awareness. Use this social media training to master the art of storytelling to sell products using social media.

Self Paced Learning
USD 599 *180 days access
Online Classroom Flexipass
USD 999 *90 days access
7 Day Money Back Guarantee

Key features

  • 365 days course access
  • 25+ hours of live instructor-led online classes
  • 40+ hours of high-quality e-learning
  • Over 25+ real-life Industry-based projects

The Market Motive's Advanced Social Media training course is committed to educating and training participants in the field of Social Media. Advanced and the most updated social media techniques are a part of this course. With this course, students can attract traffic to their site while developing and enhancing brand value. With this module, students will be able to understand how E-commerce and social media intersect.

This social media marketing course addresses the misconceptions that surround the use of social media in marketing and trains students to adapt their social media strategy to company goals.

The social media certification course aims to help students learn about social media from multiple perspectives. After taking this social media training course, students will be able to:

  • Draw more traffic to their site and promote a brand or product visibility and awareness
  • Master advanced social media communication principles
  • Understand the effect of emotions on sharing and how this impacts social exposure
  • Comprehend the importance of forming social media strategies based on business goals
  • Identify the three key areas of business that is affected by social media
  • Understand which social media metrics to track a campaign
  • Implement social media strategies to create effective marketing campaigns
  • Develop relationships with influencers to help attract a large audience to a brand
  • Create a list of KPIs for that is in sync with the social media goals of your firm
  • Market a business through social media campaigns

This online social media training course is for anyone who wants to expand their digital marketing portfolio. The following professionals will benefit from this course:

  • Entrepreneurs
  • Social Media Consultant
  • Public Relations/Brand Manager
  • Blogger/Social Media Copywriter
  • Media Relations Representative
  • Online Community Engagement Manager
  • Social Media Strategist/Specialist
  • Public Affairs Officer
    • Lesson 00 - Faculty Introduction 00:42
      • Faculty Introduction 00:42
    • Lesson 01 - Introduction to Social Media 23:56
      • 1.01 Introduction to Social Media 00:41
      • 1.02 Modern Communication 03:40
      • 1.03 Social Media Landscape 01:54
      • 1.04 Social Media and Content Marketing 04:52
      • 1.05 Reputation Management and Monitoring 07:32
      • 1.06 Customer Engagement 05:17
      • 1.07 Key Takeaways
    • Lesson 02 - Social Media Strategy and Planning 40:45
      • 2.01 Introduction 00:45
      • 2.02 Social Media Impact On Business Goals 03:58
      • 2.03 Social Media Marketing Integration 02:08
      • 2.04 Strategic Business channel Part A 15:50
      • 2.05 Strategic Business channel Part B 12:51
      • 2.06 Define Your Target Audience 02:22
      • 2.07 Types of Content to Post and Promote 02:00
      • 2.08 Key Takeaways 00:51
      • Knowledge Check
    • Lesson 03 - Social Media Channel Management 42:36
      • 3.01 Introduction 00:43
      • 3.02 Social Networking 15:52
      • 3.03 Microblogging 03:42
      • 3.04 Media Sharing Videos 06:35
      • 3.05 Media Sharing Images 06:55
      • 3.06 Other Services 07:59
      • 3.07 Key Takeaways 00:50
      • Knowledge Check
    • Lesson 04 - Social Media Management Tools 09:29
      • 4.01 Introduction 00:40
      • 4.02 Impact On Business Goals 01:18
      • 4.03 Buffer 01:53
      • 4.04 Hootsuite 02:09
      • 4.05 Social Studio 01:17
      • 4.06 Link Shortener 01:17
      • 4.07 Key Takeaways 00:55
      • Knowledge Check
    • Lesson 05 - Social Media Measurement and Reporting 13:36
      • 5.01 Introduction 00:34
      • 5.02 Key Performance Indicators 05:49
      • 5.03 Social Analytics Tools 06:44
      • 5.04 Key Takeaways 00:29
      • Knowledge Check
    • Lesson 06 - Social Advertising 17:17
      • 6.01 Introduction 00:29
      • 6.02 Social Advertising Key Factors 04:36
      • 6.03 Advertising Campaign in LinkedIn and Facebook 11:51
      • 6.04 Key Takeaways 00:21
      • Knowledge Check
    • Section 1 : Introduction to Social Media 48:03
      • 1.001 How Social Media Has Changed Businesses 14:23
      • 1.002 The Emotions of Sharing 08:47
      • 1.003 Air Canada's Campaign 07:34
      • 1.004 Influencers and Evangelists 05:23
      • 1.005 Inspiring the Readers 11:56
    • Section 2 : Building a Sustainable Social Media Strategy 1:03:34
      • 2.001 Social Media Challenges 10:46
      • 2.002 Strategy Building Guide 15:33
      • 2.003 Establishing and Benefitting 13:52
      • 2.004 Creating a Campaign Message 11:15
      • 2.005 Planning and Benefiting from a Diversified Posting Strategy 12:08
      • Knowledge Check
    • Section 3 : Converged Social Media 45:14
      • 1 The Role of Converged Media in Social 14:18
      • 2 Understanding Paid, Owned, and Earned Media 10:47
      • 3 Putting Converged Media to Work for You 09:52
      • 4 Two Choices of Social Exposure 10:17
      • Knowledge Check
    • Section 4 : Content Marketing in a Social Media World 1:33:08
      • 1 The Role of Content Marketing in Social 08:46
      • 2 The Viral Value Pyramid 09:01
      • 3 Building a Content Plan 07:47
      • 4 Three Key Areas of Focus 13:36
      • 5 Matching Content to Consumer Intent 14:23
      • 6 Select the Right Type of Content 07:18
      • 7 Generating Content Ideas 10:05
      • 8 Trending Topics on Social Channels 07:45
      • 9 Unlocking Content’s Full Potential 14:27
      • Knowledge Check
    • Section 5 : Visual Social Media 51:21
      • 1 Understanding the impact of great visuals 11:05
      • 2 Leveraging Images in Social Media 04:24
      • 3 Image-Based Marketing Types 14:36
      • 4 Leveraging Video in Social Content 07:27
      • 5 Different Lengths of Video 05:23
      • 6 Video Based Marketing 08:26
      • Knowledge Check
    • Section 6 : Understanding and Sparking Social Sharing 1:03:26
      • 1 What Makes Social Sharing so Valuable 15:40
      • 2 Building Content That is Inherently Shareable 15:00
      • 3 Psychology of Social Sharing 14:19
      • 4 Brainstorming Your Social Content Ideas 03:45
      • 5 What do Customers Love about you? 14:42
      • Knowledge Check
    • Section 7 : Storytelling An Essential Part of Your Social Narrative 1:00:59
      • 1 Why Storytelling is Essential in Social Marketing 12:21
      • 2 Finding Your Focus and Your Story 09:44
      • 3 Story that Involves Problem Solving 09:57
      • 4 Understanding Consumer Stories and Their Role 13:37
      • 5 Matching Customer Story to Motive 15:20
      • Knowledge Check
    • Section 8 : Influencer Marketing and Online Reputation Management 1:18:41
      • 1 The Role of Social Media Listening 10:20
      • 2 Reputation Management And Response 18:32
      • 3 Finding Influencers and Evangelists 13:59
      • 4 Engaging with Influencers and Evangelists 14:44
      • 5 Engaging with Paid Influencers and Evangelists 07:47
      • 6 Influencer Collaboration 13:19
      • Knowledge Check
    • Section 9 : Social Media Selling 31:53
      • 1 Understanding the Role of Social in the Sales Cycle 13:08
      • 2 How Sales and Marketing Function as a Team in Social Selling 08:53
      • 3 How Does Sales Support Marketing? 09:52
      • Knowledge Check
    • Section 10 : Social Media Measurement 33:07
      • 1 The Basics of Social Media Measurement 16:16
      • 2 Social Media Specific Metrics 16:51
      • Knowledge Check
    • Lesson 1 - Course Introduction 02:26
      • 1.01 Course Introduction 02:26
    • Lesson 2 - Establishing a Video Marketing Strategy 24:03
      • 2.01 Lesson Introduction 02:11
      • 2.02 Introduction to Video Marketing 02:42
      • 2.03 Crafting Your Video Marketing Strategy 02:49
      • 2.04 Videos Storytelling 01:13
      • 2.05 Making videos people want to watch 02:34
      • 2.06 Optimum Length for Videos 01:38
      • 2.07 Optimizing your videos 00:36
      • 2.08 Keyword Research 01:49
      • 2.09 Creating Amazing Videos 01:41
      • 2.10 Optimizing Videos for Search- Google and YouTube 02:04
      • 2.11 Building Authority with YouTube Channel 01:38
      • 2.12 Promoting Your videos 00:25
      • 2.14 Creating Tent Pole Events Videos 01:08
      • 2.15 Scheduling Your Videos 00:46
      • 2.16 Key Takeaways 00:49
      • Knowledge Check
    • Lesson 3 - Gaining Exposure and Measuring Impact 21:50
      • 3.01 Lesson Introduction 01:58
      • 3.02 Introduction to Media Platforms 02:13
      • 3.03 Promoting Owned Videos 01:26
      • 3.04 YouTube Channels 01:59
      • 3.05 Social Media Promotion 01:51
      • 3.06 Promoting Earned Video 01:53
      • 3.07 Video Influencers Vloggers 02:36
      • 3.08 Promoting Paid Media 01:53
      • 3.09 Using Customer Journey Models 02:06
      • 3.10 Measuring Impact 02:31
      • 3.11 YouTube Analytics 00:46
      • 3.12 Key Takeaways 00:38
      • Knowledge Check
    • Lesson 4 - YouTube Advertising 19:19
      • 4.1 Lesson Introduction 01:58
      • 4.2 YouTube Advertising Key Players 01:48
      • 4.3 YouTube Video Ad Formats 02:33
      • 4.4 Scheduling, Targeting, and Remarketing Video Ads 03:51
      • 4.5 Placing Reserved Media 00:41
      • 4.6 Key Performance Metrics 03:01
      • 4.7 Optimizing YouTube Ads 02:31
      • 4.8 YouTube Ads: Best Practices 01:56
      • 4.09 Key Takeaways 01:00
      • Knowledge Check
    • Lesson 5 - Leveraging Mobile Video 14:15
      • 5.01 Lesson Introduction 01:40
      • 5.02 Mobile Video and Live Streaming 01:53
      • 5.03 Mobile Video and Digital Marketing Strategy 02:11
      • 5.04 Mobile Videos: Target Audience 02:50
      • 5.05 Videos People Watch and Share 01:50
      • 5.06 Vertical Videos 01:25
      • 5.07 When To Make Mobile Videos 01:28
      • 5.08 Key Takeaways 00:58
      • Knowledge Check
    • Lesson 6 - Promoting and Measuring Mobile Video 15:45
      • 6.01 Lesson Introduction 02:02
      • 6.02 What Makes Mobile Videos Unique 02:15
      • 6.03 Mobile Video Opportunities for Brands 01:52
      • 6.04 Where and How to Promote Mobile Videos 01:44
      • 6.05 Mobile Video Advertising 01:14
      • 6.06 Mobile Video Ads: YouTube 01:54
      • 6.07 Mobile Video Ads: Facebook and Instagram 00:41
      • 6.08 Mobile Video Ads: Case Studies 01:09
      • 6.09 Measuring the Success of Mobile Videos 02:06
      • 6.10 Key Takeaways 00:48
      • Knowledge Check
    • Lesson 7 - Youtube: How-Tos 42:42
      • 7.01 Lesson Introduction 01:54
      • 7.02 Demo: Uploading a Video to YouTube—Desktop 02:13
      • 7.03 Demo: Using Youtube Studio--Mobile 01:51
      • 7.04 Demo: Using Youtube Studio Beta--Desktop 05:41
      • 7.05 Demo: Using YouTube Studio—Mobile 01:55
      • 7.06 Demo: Editing a Video on YouTube 02:52
      • 7.07 Demo: Optimizing a Video on YouTube Studio 06:20
      • 7.08 Demo: Creating a YouTube Channel 03:21
      • 7.09 Demo: Checking the YouTube Channel Settings 03:26
      • 7.10 Demo: Optimizing a YouTube Channel 05:46
      • 7.11 YouTube Channel: Views and Subscribers 02:06
      • 7.12 Factors that Make a Great Video 03:02
      • 7.13 Monetizing Your YouTube Channel 01:39
      • 7.14 Key Takeaways 00:36
      • Knowledge Check
    • Lesson 8 - Instagram: How-Tos 17:18
      • 8.01 Lesson Introduction 01:53
      • 8.02 Shooting and Editing a Great Video 02:30
      • 8.03 Editing in External Apps 01:03
      • 8.04 Video Categories 01:27
      • 8.05 Video Types 01:20
      • 8.06 Demo: Instagram’s Video Editing Options 04:26
      • 8.07 Demo: Instagram’s Video Filters 02:14
      • 8.08 Monetizing Your Instagram Videos 01:32
      • 8.09 Key Takeaways 00:53
      • Knowledge Check
    • Lesson 9 - Video Ads on Different Social Media Channels 14:35
      • 9.01 Lesson Introduction 02:27
      • 9.02 Video Ads on Facebook and Instagram 03:08
      • 9.03 Video Ads on LinkedIn 01:38
      • 9.04 Video Ads on Twitter 02:52
      • 9.05 Video Ads on Snapchat 02:17
      • 9.06 Video Ads on Pinterest 01:15
      • 9.07 Key Takeaways 00:58
      • Knowledge Check
    • Lesson 10 - Impact of GDPR on YouTube Advertising 06:48
      • 10.01 Lesson Introduction 02:02
      • 10.02 GDPR's Effect on YouTube Advertising 02:24
      • 10.03 GDPR’s Impact on the Video Advertising Ecosystem 00:41
      • 10.04 GDPR and Audience Targeting in YouTube Advertising 00:52
      • 10.05 Key Takeaways 00:49
      • Knowledge Check
    • Lesson 11- Video Advertising for B2B Marketeers 09:07
      • 11.01 Lesson Introduction 01:54
      • 11.02 Impact of Video Advertising in B2B 01:56
      • 11.03 Video Advertising in B2B Examples 01:06
      • 11.04 Best Channels for B2B Videos 02:05
      • 11.05 Challenges B2B Marketeers Face in Video Advertising 01:24
      • 11.06 Key Takeaways 00:42
      • Knowledge Check
    • Lesson 12 - The Future of Video Marketing 10:13
      • 12.01 Lesson Introduction 02:21
      • 12.02 Future Trends in Video Marketing 01:35
      • 12.03 Three-Sixty-Degree Video 01:21
      • 12.04 Augmented Reality 01:15
      • 12.05 Virtual Reality 02:55
      • 12.06 Key Takeaways 00:46
      • Knowledge Check
    • Lesson 01 - Course Introduction 02:07
      • 1.01 Course Introduction 02:07
    • Lesson 02 - Understanding Facebook 13:59
      • 2.01 Introduction 01:30
      • 2.02 Role of Marketing in the Future 01:07
      • 2.03 Social Media Landscape 02:33
      • 2.04 Facebook Introduction 03:53
      • 2.05 Starting Your Facebook Journey 02:00
      • 2.06 Facebook Options for Business 02:13
      • 2.07 Key Takeaways 00:43
      • Knowledge Check
    • Lesson 03 - Understanding the Facebook Algorithm 16:31
      • 3.01 Introduction 01:47
      • 3.02 The Facebook News Feed and Organic Reach 04:58
      • 3.03 The Facebook Algorithm Today 04:21
      • 3.04 Top Ranking Factors in the Facebook Algorithm 03:44
      • 3.05 The Future of the Facebook News Feed 01:03
      • 3.06 Key Takeaways 00:38
      • Knowledge Check
    • Lesson 04 - Groups, Pages, Messenger, and Facebook Live 1:04:04
      • 4.01 Introduction 01:41
      • 4.02 Facebook Groups Set Up and Business Use 13:06
      • 4.03 Facebook Pages Setup, Business Use, and Best Practices 06:19
      • 4.04 Anatomy of a Facebook Page 23:23
      • 4.05 Facebook Pages Best Practices 02:57
      • 4.06 Facebook Messenger: How to Use for Business 08:38
      • 4.07 Facebook Live: Set Up and How to Use for Business 07:10
      • 4.08 Key Takeaways 00:50
      • Knowledge Check
    • Lesson 05 - Managing Facebook 25:57
      • 5.01 Managing Facebook 01:50
      • 5.02 Facebook Business Manager 05:38
      • 5.03 Publishing, Scheduling, and Moderation 09:39
      • 5.04 Facebook Page Insights 04:02
      • 5.05 Demo: Facebook Productivity Tools 02:12
      • 5.06 Facebook Pages, Groups, and Events Policies 01:53
      • 5.07 Key Takeaways 00:43
      • Knowledge Check
    • Lesson 06 - Facebook Marketing Tools 17:01
      • 6.01 Introduction 01:53
      • 6.02 Facebook's Social Plugins 03:06
      • 6.3 Facebook Rights Manager 01:52
      • 6.04 Set Up Facebook Local and Facebook Place 05:19
      • 6.05 Facebook and Non-Facebook Marketing Tools 04:10
      • 6.06 Key Takeaways 00:41
      • Knowledge Check
    • Lesson 07 - Understanding Facebook Ads 19:26
      • 7.01 Introduction 01:44
      • 7.02 Global Advertising Spend by Media 02:04
      • 7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting 06:59
      • 7.04 Facebook Ad Placements, Ad Formats, and Budgeting 05:33
      • 7.05 Facebook Ad Performance, Testing, and Tools 03:06
      • Knowledge Check
    • Lesson 08 - Creating Your Facebook Ad 24:03
      • 8.01 Introduction 01:49
      • 8.02 Facebook Ad Manager 00:52
      • 8.03 Demo: Create Your Facebook Ad Campaign 05:06
      • 8.04 Demo: Create Your Facebook Ad Set 06:41
      • 8.05 Demo: Create Your Facebook Ad 05:44
      • 8.06 Facebook Ad Images and Text 01:37
      • 8.07 Facebook Ad Review Process 01:39
      • 8.08 Key Takeaways 00:35
      • Knowledge Check
    • Lesson 09 - Facebook Targeting 15:28
      • 9.01 Introduction 01:48
      • 9.02 Targeting in Facebook Pre and Post GDPR 12:55
      • 9.03 Key Takeaways 00:45
      • Knowledge Check
    • Lesson 10 - Facebook Tracking and Reporting 11:22
      • 10.01 Introduction 01:42
      • 10.02 Facebook Conversion Tracking and Facebook Pixel 07:25
      • 10.03 Facebook Analytics 01:35
      • 10.04 Key Takeaways 00:40
      • Knowledge Check
    • Lesson 11 - Facebook Commerce 16:04
      • 11.01 Introduction 01:35
      • 11.02 Setting up Your Facebook Shop 08:59
      • 11.03 Creating Your Facebook Catalog 03:42
      • 11.04 Using Facebook Dynamic Ads 01:11
      • 11.05 Key Takeaways 00:37
      • Knowledge Check
    • Lesson 12 - Facebook Best Practices 16:47
      • 12.01 Introduction 01:40
      • 12.02 Optimize Your Facebook Page 03:42
      • 12.03 Best Practices in Pages Posts and Ads 05:05
      • 12.04 Facebook Ads in the Sales Funnel 03:32
      • 12.05 Best Practices Facebook Images and Ad Copies 02:11
      • 12.06 Key Takeaways 00:37
      • Knowledge Check
    • Lesson 13 - Facebook Privacy and Security 06:24
      • 13.01 Introduction 01:44
      • 13.02 Facebook Ad Policies 01:54
      • 13.03 Data Use Restrictions 00:26
      • 13.04 Facebook Ads Post GDPR 01:14
      • 13.05 Ads Politics or Issues of National Importance 00:31
      • 13.06 Key Takeaways 00:35
      • Knowledge Check
    • Lesson 14 - Facebook Blueprint Examinations 04:12
      • 14.01 Introduction 01:30
      • 14.02 Certifications and Badges 00:46
      • 14.03 Exam Process and Fees 00:43
      • 14.04 Facebook Planning Professional Certification 00:17
      • 14.05 Facebook Buying Professional Certification 00:17
      • 14.06 Key Takeaways 00:39
      • Knowledge Check
    • Lesson 1 Twitter Marketing 2:23:10
      • 1 Understanding Twitter 18:32
      • 2 Using Twitter as a Marketer 18:25
      • 3 Customer Service and Engagement Via Twitter 32:32
      • 4 Marketing on Twitter 20:45
      • 5 Understanding Twitter Advertising 15:47
      • 6 Twitter Ad Options 12:04
      • 7 Increased Character Limit
      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 1 01:32
      • 9 Walkthrough Using Advanced Twitter Search Demo 2 05:22
      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 3 04:04
      • 11 Walkthrough Building a Twitter List Demo 4 04:56
      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 5 07:09
      • 13 Walkthrough Adding Location to Tweet Demo 6 02:02
      • Knowledge Check
    • Lesson 2 Pintrest Marketing 1:59:01
      • 1 Understanding Pinterest 17:09
      • 2 Pinterest Presence and the Algorithm 24:12
      • 3 Marketing with Pinterest 25:04
      • 4 Putting Pinterest to Work 23:10
      • 5 Pinterest for Pitching and Outreach 14:20
      • 6 Walkthrough Creating a Pinterest Board Demo 1 05:40
      • 7 Walkthrough Moving Pins from One Board to Another Demo 2 03:05
      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 3 03:33
      • 9 Walkthrough Searching for Pins from a Specific URL Demo 4 02:48
      • Knowledge Check
    • Lesson 3 LinkedIn Marketing 55:01
      • 1 Understanding LinkedIn 14:56
      • 2 Your LinkedIn Presence 24:21
      • 3 LinkedIn Groups and Prospecting 15:44
      • Knowledge Check
    • Lesson 4 Instagram Marketing 1:13:10
      • 1 Understanding Instagram 10:23
      • 2 Setting up Instagram 15:41
      • 3 Marketing Through Instagram 16:50
      • 4 Leveraging Instagram 30:16
      • Knowledge Check
    • Lesson 5 Snapchat Marketing 1:13:10
      • 1 Understanding Snapchat 19:15
      • 2 Getting Started with Snapchat 14:30
      • 3 Marketing with Snapchat 21:46
      • 4 Snapchat Advertising and Partnerships 17:39
      • Knowledge Check
    • Section 1 : Introduction to Content Marketing 44:42
      • 1.1 Introduction 00:56
      • 1.2 What's In It For Me 01:18
      • 1.3 What Is Content Marketing 02:09
      • 1.4 How to Become a Best-in-Class Content Marketer 01:23
      • 1.5 Develop a Clear Vision 02:49
      • 1.6 Develop a Business Case 03:36
      • 1.7 Document your Content Marketing Strategy 01:36
      • 1.8 Create a Editorial Mission Statement 02:04
      • 1.9 Target Customers based on their Intent 03:26
      • 1.10 Target Key Influencers 02:30
      • 1.11 Produce Help, Hub, and Hero Content 01:31
      • 1.12 Produce Engaging Content 01:41
      • 1.13 Use Content Marketing Tactics 01:42
      • 1.14 Use Social Media Platforms 01:42
      • 1.15 Help Customers Find the Information 01:30
      • 1.16 Help Key Influencers Impact the Buyer’s Decision Making Process 02:51
      • 1.17 Measure Content Effectiveness 01:53
      • 1.18 Measure ROMI 03:15
      • 1.19 Improve by Experimenting with New Initiatives 03:26
      • 1.20 Improve by Becoming Sophisticated and Mature 02:16
      • 1.21 Key Takeaways 01:08
      • Knowledge Check
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction 00:19
      • 2.2 What's In It For Me 00:59
      • 2.3 Vision for Successful Content Marketing 02:17
      • 2.4 The Michelin Guide Story 08:10
      • 2.5 Hindustan Unilever 05:23
      • 2.6 Volvo Trucks 07:16
      • 2.7 Dell's Take It Easy 06:17
      • 2.8 Key Takeaways 02:42
      • Knowledge Check
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction 00:28
      • 3.2 What's In It For Me 00:42
      • 3.3 Content Marketing Budget 01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs) 12:25
      • 3.5 Challenges and Impact 10:45
      • 3.6 Best Practices 10:40
      • 3.7 Benefits and Financial Impact 06:26
      • 3.8 Build your Business Case 02:56
      • 3.9 Compare the Value of Content Marketing 03:21
      • 3.10 Key Takeaways 01:54
      • Knowledge Check
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction 00:16
      • 4.2 What's In It For Me 01:15
      • 4.3 Creating a Successful Content Marketing Strategy 03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy 08:00
      • 4.5 Content Marketing Strategy - Two-Step Model 08:29
      • 4.6 Two Step Model - First Phase 14:22
      • 4.7 Two-Step Model - Second Phase 10:03
      • 4.8 Benefit of Two-Step flow Model 02:03
      • 4.9 Key Takeaways 02:22
      • Knowledge Check
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction 00:20
      • 5.2 What's In It For Me 00:44
      • 5.3 Editorial Mission Statements 12:21
      • 5.4 Create Remarkable Content 06:53
      • 5.5 Top Global Ad Campaigns 07:49
      • 5.6 Remarkable Editorial Mission Statement 07:30
      • 5.7 Key Takeaways 01:28
      • Knowledge Check
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction 00:17
      • 6.2 What's In It For Me 00:45
      • 6.3 Target Intent over Demographic 02:46
      • 6.4 Target Customers on Mobile Devices 04:56
      • 6.5 Target Intent on YouTube 03:46
      • 6.6 Know Your Customers' Intent 10:23
      • 6.7 Have a Mobile-friendly Website 01:47
      • 6.8 Video are Preferred Over Text 08:11
      • 6.9 Key Takeaways 01:37
      • Knowledge Check
    • Section 7 : Targeting Key Influencers 36:57
      • 7.1 Introduction 00:18
      • 7.2 What's In It For Me 00:43
      • 7.3 Importance Of Influencer Marketing 07:14
      • 7.4 Process Of Augmenting With Influencers 20:26
      • 7.5 Case Study—Orange France 06:03
      • 7.6 Key Takeaways 02:13
      • Knowledge Check
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:45
      • 8.1 Introduction 00:24
      • 8.2 What's In It For Me 00:46
      • 8.3 Help Content 09:10
      • 8.4 Hub Content 07:45
      • 8.5 Hero Content 08:43
      • 8.6 Key Takeaways 00:57
      • Knowledge Check
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction 00:22
      • 9.2 What's In It For Me 00:44
      • 9.3 Producing Engaging Content 03:24
      • 9.4 Engagement Through Video and Text 03:49
      • 9.5 Text Vs Video 03:51
      • 9.6 What to Seek 08:38
      • 9.7 Checklist - When to Use Video or Text 02:28
      • 9.8 Key Takeaways 01:25
      • Knowledge Check
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:16
      • 10.1 Introduction 00:24
      • 10.2 What's In It For Me 01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage 02:47
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34
      • 10.5 Email Newsletters 04:33
      • 10.6 In-person Events 04:00
      • 10.7 Illustrations/Photos 03:14
      • 10.8 Social Media content 07:11
      • 10.9 Infographics 02:41
      • 10.10 Videos—B2C 03:17
      • 10.11 Videos—B2B 02:56
      • 10.12 Online Presentations 03:21
      • 10.13 Microsites 03:13
      • 10.14 Website Articles 02:56
      • 10.15 Blogs 02:40
      • 10.16 Webinars 02:45
      • 10.17 Case Studies 02:15
      • 10.18 Mobile Apps 03:07
      • 10.19 Print Magazines 03:10
      • 10.20 Digital Magazines 01:40
      • 10.21 Books 03:37
      • 10.22 Podcasts 02:04
      • 10.23 White Papers 03:58
      • 10.24 Research Reports 02:32
      • 10.25 E-Books 02:20
      • 10.26 Branded Content Tools 01:39
      • 10.27 Virtual Conferences 02:11
      • 10.28 Key Takeaways 01:42
      • Knowledge Check
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:09:44
      • 11.1 Introduction 00:17
      • 11.2 What's In It For Me 01:07
      • 11.3 Social Media Platforms 02:24
      • 11.4 Facebook 15:22
      • 11.5 LinkedIn 15:02
      • 11.6 YouTube 05:47
      • 11.7 YouTube - Create Great Content 08:26
      • 11.8 YouTube - Develop a Programming Strategy 11:09
      • 11.9 Twitter 08:12
      • 11.10 Key Takeaways 01:58
      • Knowledge Check
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction 00:17
      • 12.2 What's In It For Me 00:47
      • 12.3 Optimizing Your Content For Your Web Site 03:45
      • 12.4 Creating A Google-friendly Web Site 11:15
      • 12.5 Optimizing Web Pages For Keywords 12:38
      • 12.6 Optimizing Video Content 06:37
      • 12.7 Micro-moments 17:46
      • 12.8 Key Takeaways 01:42
      • Knowledge Check
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction 00:20
      • 13.2 What's In It For Me 00:53
      • 13.3 Influencing the Influencers 04:12
      • 13.4 Schmooze Optimization 02:57
      • 13.5 Nurture Key Relationships 01:46
      • 13.6 Example - WineWorld 03:00
      • 13.7 Four Key Influencers 03:16
      • 13.8 Engaging Digital Presence 01:36
      • 13.9 Keys to Success 05:04
      • 13.10 Work together with influencers 02:55
      • 13.11 GE with influential YouTube creators 04:52
      • 13.12 Creations in support with GE 05:21
      • 13.13 Key Takeaways 01:16
      • Knowledge Check
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction 00:23
      • 14.2 What's In It For Me 00:59
      • 14.3 Sales and Sales Lead Quality 01:03
      • 14.4 Touchpoints in the Customer Journey 01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales 04:12
      • 14.6 Focus on the Right Metrics 11:51
      • 14.7 Value Your Best Customer 05:21
      • 14.8 Attribute Value Across the Journey 14:03
      • 14.9 Prove Marketing Impact 06:50
      • 14.10 Key Takeaways 02:28
      • Knowledge Check
    • Section 15 : Measuring Return on Marketing Investment 38:40
      • 15.1 Introduction 00:23
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment 06:21
      • 15.4 The Power of the Press Release 07:23
      • 15.5 Test A - ROMI Revisited 08:29
      • 15.6 Test B - Impact of a Budget Cut 06:20
      • 15.7 Test C - Impact of Using Multimedia 07:24
      • 15.8 Key Takeaways 01:28
      • Knowledge Check
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction 00:22
      • 16.2 What's In It For Me 00:44
      • 16.3 Creating Engaging Content 14:56
      • 16.4 What is Effective and What is Not 09:33
      • 16.5 Key Takeaways 01:46
      • Knowledge Check
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction 00:21
      • 17.2 What's In It For Me 00:52
      • 17.3 Content Marketing Maturity 07:08
      • 17.4 Get Value from Editorial Meetings 09:15
      • 17.5 Content Marketing in Organizations 04:33
      • 17.6 Content Marketing with SEO and Social Media 04:55
      • 17.7 Leverage Paid Advertising 02:48
      • 17.8 Sophisticated Content Marketers 03:38
      • 17.9 Analytics Tips 05:46
      • 17.10 Key Takeaways 01:49
      • Knowledge Check
    • Section 18 : Content Marketing in the Foreseeable Future 48:49
      • 18.1 Introduction 00:15
      • 18.2 What's In It For Me 00:45
      • 18.3 Content Marketing Forecast 02:48
      • 18.4 Impact on Content Marketing Strategy 01:07
      • 18.5 Video Sharing Platforms—Audience Segments 01:39
      • 18.6 Video Sharing Platforms—Content Genres 00:57
      • 18.7 YouTube vs Facebook 05:05
      • 18.8 YouTube Best Practices—Part A 08:26
      • 18.9 YouTube Best Practices—Part B 10:07
      • 18.10 Virtual Reality 04:38
      • 18.11 Facebook Best Practices 04:45
      • 18.12 Instagram and Twitter Best Practices 05:35
      • 18.13 Key Takeaways 02:42
      • Knowledge Check
    • Section 1 : Introduction to Digital Analytics 16:54
      • 1.001 Introduction to Digital Analytics 16:54
      • Knowledge Check
    • Section 2 : Building Blocks 25:54
      • 2.001 Advanced Building Blocks 04:21
      • 2.002 Building Blocks -Google Analytics 21:33
      • Knowledge Check
    • Section 3 : Fundamentals of Digital Analytics 45:14
      • 3.001 Digital Analytics 08:02
      • 3.002 Digital Analytics Maturity Model 14:39
      • 3.003 Using the Digital Analytics Maturity Model 13:59
      • 3.004 The Three Heads of Online Analytics 08:34
      • Knowledge Check
    • Section 4 : Business Perspective 44:52
      • 4.001 The Customer Journey and its Various Approaches 09:23
      • 4.002 Designing for Persuasion 09:37
      • 4.003 Defining Business Goals 11:32
      • 4.004 Key Performance Indicators 14:20
      • Knowledge Check
    • Section 5 : Methodology - Lean Six Sigma 25:33
      • 5.001 Introduction to the Analysis Perspective 05:28
      • 5.002 Lean Six Sigma Principles -Define and Measure 09:29
      • 5.003 Lean Six Sigma Principles -Analyze, Improve, and Control 10:36
      • Knowledge Check
    • Section 6 : Data Analysis Fundamentals 16:22
      • 6.001 Data Analysis Fundamentals 16:22
      • Knowledge Check
    • Section 7 : Analysis Perspective Providing Insights 35:22
      • 7.001 Analysis Perspective Providing Insights 18:29
      • 7.002 Expressing Exactitude or a Sense of Scale 16:53
      • Knowledge Check
    • Section 8 : Enabling Capabilities 52:06
      • 8.001 Tag Management System 19:51
      • 8.002 Vendor Selection 08:18
      • 8.003 Qualitative Data 09:27
      • 8.004 Competitive Intelligence and Other Tools 14:30
      • Knowledge Check
    • Section 9 : Managing Analytics 41:02
      • 9.001 Introduction to Managing Analytics 13:47
      • 9.002 RACI Matrix 07:53
      • 9.003 Agile Management 19:22
      • Knowledge Check
    • Section 10 : Audience 15:48
      • 10.001 Audience 15:48
      • Knowledge Check
    • Section 11 : Acquisition 44:55
      • 11.001 Acquisition 09:55
      • 11.002 Campaign Tracking 07:14
      • 11.003 Google Analytics Standard Channels 14:33
      • 11.004 Marketing Automation and Growth Hacking 13:13
      • Knowledge Check
    • Section 12 : Behavior 28:43
      • 12.001 Behavior 11:46
      • 12.002 Customer Engagement 16:57
      • Knowledge Check
    • Section 13 : Conversions & Onboarding 50:40
      • 1 Conversions Funnel 15:23
      • 2 Experimentation and Testing 13:12
      • 3 Conversion Scenarios 13:46
      • 4 Attributions 08:19
      • Knowledge Check
    • Section 14 : Retention and Expansion 25:15
      • 14.001 Retention and Expansion 10:39
      • 14.002 Expansion Scenarios 14:36
      • Knowledge Check
    • Section 15 : Advocacy 15:15
      • 15.001 Advocacy 08:13
      • 15.002 Facebook and LinkedIn Insight 07:02
      • Knowledge Check
    • Section 16 : Privacy and Ethics 17:23
      • 16.001 Privacy and Ethics 17:23
      • Knowledge Check
    • Section 17 : Wrapping Up 08:23
      • 17.001 Wrapping Up 08:23
  • Complete 85% of the course.
  • Complete 3 projects and 1 simulation test with a minimum score of 60%.

There are no prior requirements for this course. However, students will find that they will have a better understanding of the concepts covered under this topic if they have taken the Social Media Foundations course.

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