Advanced Mobile Marketing Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Market Motive’s advanced mobile marketing course trains students in the nuances of mobile marketing. With this mobile marketing training, you can integrate social marketing with mobile marketing and learn to target your consumers to enhance your chance of converting potential leads.

Self Paced Learning
USD 299 *180 days access
7 Day Money Back Guarantee

Key Features

  • 25 hours of high-quality e-learning content - 28 lessons
  • Assessment test on completion of the course
  • 4 progress quizzes after each lesson
  • 5 practice projects for a holistic experience
  • Case studies on both B2B and B2C examples
  • Comprehensive, up-to-date content

Mobile Marketing is marketing using a mobile device. In this form of marketing, you provide customers with time, location-sensitive, and personalized information that promotes goods, services, and ideas.

Companies seek effective marketers who can make use of the mobile revolution. Participants who take the mobile marketing course will be able to update their company’s marketing strategy to accommodate the recent shift toward mobile.

On completing the Advanced Mobile Marketing Course, you will be able to:

  • Make use of mobile devices to promote products and services.
  • Integrate your mobile marketing strategy with your social media strategy.
  • Drive excellent user experience by creating a compelling mobile responsive design for your website.
  • Target your consumers at a granular level and provide location-relevant information to them.
  • Develop mobile advertising campaigns using mobile products like QR codes, Augmented Reality and Interactive Voice Responses (IVR).
  • Identify metrics to measure the success of your mobile strategy.

Professionals looking to stay updated on cutting-edge digital marketing trends will enjoy this Advanced Mobile Marketing training. This mobile marketing course is best suited for:

  • Mobile Marketers
  • Digital Marketing Professionals
  • Marketing Managers
  • Business Owners
  • Business Development Professionals
  • Aspiring marketing professionals
  • Freelancers and graduates
    • Section 1 : Introduction to Mobile Marketing 33:14
      • 1.1 Basics of Mobile Marketing 12:48
      • 1.2 Marketing Changes with Mobile Devices 20:26
      • Knowledge Check
    • Section 2 : Understanding Mobile Devices 27:37
      • 2.1 Types of Mobile Devices 10:29
      • 2.2 Marketing Different Devices 17:08
      • Knowledge Check
    • Section 3 : Core Product and Service Offerings 1:39:07
      • 3.1 Campaign Delivery Options - SMS and MMS Messaging 08:56
      • 3.2 Effective Ways to Use Message Campaigns 23:06
      • 3.3 Basics of Mobile App 17:01
      • 3.4 Planning Developing and Promoting a Mobile App 11:25
      • 3.5 Basics of Mobile Websites 10:35
      • 3.6 Considerations for Building a Mobile Website 12:52
      • 3.7 App Marketing 15:12
      • Knowledge Check
    • Section 4 : Supplemental Mobile Products and Service Options 1:14:53
      • 1 Campaign Delivery Options: QR Codes 20:51
      • 2 Campaign Delivery Options: Augmented Reality 22:01
      • 3 Campaign Delivery Options: Interactive Voice Response (IVR) 06:46
      • 4 Mobile and Traditional Marketing 25:15
      • Knowledge Check
    • Section 5 : Mobile Advertising and Search 42:50
      • 1 Mobile Advertising 20:19
      • 2 Mobile Marketing and Search 12:43
      • 3 Programmatic Ad Buying 09:48
      • Knowledge Check
    • Section 6 : Incentives and Loyalty Program 30:10
      • 1 Mobile Incentive Opportunities 11:45
      • 2 Mobile Loyalty Programs 18:25
      • Knowledge Check
    • Section 7 : Mobile Marketing and Social Media 41:22
      • 1 Mobile and Social Media 12:29
      • 2 Content Marketing for Mobile 13:31
      • 3 Facebook Advertising for Mobile 15:22
      • Knowledge Check
    • Section 8 : Location and Mobile 25:33
      • 1 Mobile Marketing - Location Based Services 09:18
      • 2 Beacons-Opportunities and Challenges 09:55
      • 3 Employing Beacons 06:20
      • Knowledge Check
    • Section 9 : Mobile Rules and Regulations 20:15
      • 1 Mobile Marketing Rules and Regulations 08:31
      • 2 Mobile Campaign Compliance 11:44
      • Knowledge Check
    • Section 10 : Mobile Website 20:26
      • 1 Responsive Design 07:10
      • 2 Converting Non-Mobile Websites 13:16
      • Knowledge Check
    • Section 11 : Mobile Marketing Analytics 12:26
      • 1 Mobile Measurement 12:26
      • Knowledge Check
    • Section 12 : Careers in Mobile Marketing 13:11
      • 1 Mobile Marketing Opportunities 13:11
      • Knowledge Check

You will get your mobile marketing certificate from our parent institute, Simplilearn. To unlock this certificate, you must:

  • Complete 85% of the course
  • Complete 3 projects and 1 simulation test with a minimum score of 60%

While there are no formal prerequisites for the mobile marketing course, participants who first complete our Mobile Marketing Foundations course enjoy a deeper understanding of the concepts. Additionally, participants need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

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