Content Marketing Training Course

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes
Self Paced Learning @ $399 *1 year access Enroll
7 Day Money Back Guarantee
  • He's the author of "YouTube and Video Marketing: An Hour a Day".
  • And the Co-founder and President of SEO-PR, a leading digital marketing agency with a focus on content.
  • Before SEO-PR Greg was VP of Marketing at WebCT, and Director of Corporate Communications at both Ziff-Davis and Lotus Development.
  • And he wants to share his experience with you.

Content marketing is no longer an option that businesses can avoid. Content Marketing has become a key to building network, public relations, customer engagement and driving conversions for the brand/product.

Market Motive's content marketing training course will train you on the advanced content marketing methods to achieve marketing objectives. The course covers in detail about content strategies and tactics for different types of businesses – B2B, B2C, enterprise and for different marketing channels - blog, email, social media, PR etc., methods to develop engaging content and measuring results of content marketing.

Upon completion of the course, you will acquire a sound knowledge and gain expertise in content marketing.

The course aims to provide you with in depth understanding of all the aspects of content marketing. After the training, you will be able to:

  • Formulate and implement content strategies for your business.
  • Impact the social media marketing and SEO of your business through content.
  • Transform your brand into a trusted advisor and authority in the industry.

The training can be attended by anyone who is keen on learning content marketing. The course will be greatly beneficial to digital marketers, content writers, bloggers, social media marketers, public relations officers, brand managers, search marketers.

1: Content Marketing Overview and Strategy

2: Content Marketing Channels

3: What Is Content Marketing?

4: Identifying Prospects

5: Writing Messages and Creating Content

6: Getting Your Message Into the Media

7: Becoming an Industry Expert

8: Content Strategy & Challenges

9: Measuring Results

10: Blog Marketing

11: Social Media Marketing Channels

12: Image Marketing

13: Video Marketing

14: Article and Press Release Marketing

15: Email Marketing

16: Event Marketing

17: B2B Marketing

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