Greg JarboeContent Marketing Faculty Chair
He's the author of "YouTube and Video Marketing: An Hour a Day".
And the Co-founder and President of SEO-PR, a leading digital marketing agency with a focus on content.
Before SEO-PR Greg was VP of Marketing at WebCT, and Director of Corporate Communications at both Ziff-Davis and Lotus Development.
And he wants to share his experience with you.
About The Course
Content marketing is no longer an option that businesses can avoid. Content Marketing has become a key to building network, public relations, customer engagement and driving conversions for the brand/product.
Market Motive's content marketing training course will train you on the advanced content marketing methods to achieve marketing objectives. The course covers in detail about content strategies and tactics for different types of businesses – B2B, B2C, enterprise and for different marketing channels - blog, email, social media, PR etc., methods to develop engaging content and measuring results of content marketing.
Upon completion of the course, you will acquire a sound knowledge and gain expertise in content marketing.
The course aims to provide you with in depth understanding of all the aspects of content marketing. After the training, you will be able to:
- Formulate and implement content strategies for your business.
- Impact the social media marketing and SEO of your business through content.
- Transform your brand into a trusted advisor and authority in the industry.
The training can be attended by anyone who is keen on learning content marketing. The course will be greatly beneficial to digital marketers, content writers, bloggers, social media marketers, public relations officers, brand managers, search marketers.
1: Content Marketing Overview and StrategyPreview
2: Content Marketing Channels
3: What Is Content Marketing?
4: Identifying Prospects
5: Writing Messages and Creating ContentPreview
6: Getting Your Message Into the Media
7: Becoming an Industry Expert
8: Content Strategy & Challenges
9: Measuring Results
10: Blog Marketing
11: Social Media Marketing ChannelsPreview
12: Image Marketing
13: Video Marketing
14: Article and Press Release Marketing
15: Email Marketing
16: Event Marketing
17: B2B Marketing
Exam & certification
When you have completed the training, you will become certified when you pass the Mobile Marketing examination.
Request more information
You get a course on our platform. Courses are at expert level covering the key concepts and examples.
The courses feature streaming video lessons by leading industry speakers and authors. Courses also include downloadable Student Workbooks, section quizzes, suggested exercises, and sample projects available as supplemental learning material. Students will also have access to 8 live webinars each month, covering a variety of trending topics in online marketing.
Many of our faculty are authors, and materials may reflect the content of their publications; thus, being familiar with their published work may be an asset, but is not at all required.
Not everyone needs Certification. The real value is in learning new skills, and the opportunities that provides for improved results, and new prospects.
But Certification is a way to prove that you've done that work, and honed those skills. Our Certification Courses are recognized as exam preparatory by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honor.
Great question. The number of video hours vary by course, and you'll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what you're learning, and you'll be pretty busy.
Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours you've got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.
Coached Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when you're working on your final project.
In a word, no. But if you could just buy a Certification, it wouldn't really have any value. Our courses are challenging even for experienced marketers.
But if you have a desire to learn, take the time to watch the video lessons carefully, take good notes, and rewatch videos when necessary to assure you're absorbing the materials, you'll do well. Experienced or not.
In the wake of Panda and Penguin, Content has emerged as King. Content builds authority and amplifies your message to new audiences. It organically engages prospects by providing genuine value, and positions you as a trusted adviser. More than just blog posts, Content marketing embraces email, social, traditional PR, and even print. The marketer that masters Content wins hearts, minds, and eyeballs.