Content Marketing Training Course

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Master various aspects of Content Marketing by developing a deep understanding of customer psychology, demographics, tactics to engage users, and measuring content effectiveness. After this course, the learners will be able to write more engaging and high-quality content that will appeal to their user group and create good traction on the different marketing channels.

Self Paced Learning @ $399 *1 year access Enroll
7 Day Money Back Guarantee

Course advisor

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Greg JarboeContent Marketing Faculty Chair

He's the author of "YouTube and Video Marketing: An Hour a Day".

And the Co-founder and President of SEO-PR, a leading digital marketing agency with a focus on content.

Before SEO-PR Greg was VP of Marketing at WebCT, and Director of Corporate Communications at both Ziff-Davis and Lotus Development.

And he wants to share his experience with you.

Content marketing is no longer an option that businesses can avoid. Content Marketing has become a key to building network, public relations, customer engagement and driving conversions for the brand/product.

Market Motive's content marketing training course will train you on the advanced content marketing methods to achieve marketing objectives. The course covers in detail about content strategies and tactics for different types of businesses – B2B, B2C, enterprise and for different marketing channels - blog, email, social media, PR etc., methods to develop engaging content and measuring results of content marketing.

Upon completion of the course, you will acquire a sound knowledge and gain expertise in content marketing.

The course aims to provide you with in depth understanding of all the aspects of content marketing. After the training, you will be able to:

  • Formulate and implement content strategies for your business.
  • Impact the social media marketing and SEO of your business through content.
  • Transform your brand into a trusted advisor and authority in the industry.

The training can be attended by anyone who is keen on learning content marketing. The course will be greatly beneficial to digital marketers, content writers, bloggers, social media marketers, public relations officers, brand managers, search marketers.

1: Content Marketing Overview and Strategy

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2: Content Marketing Channels

3: What Is Content Marketing?

4: Identifying Prospects

5: Writing Messages and Creating Content

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6: Getting Your Message Into the Media

7: Becoming an Industry Expert

8: Content Strategy & Challenges

9: Measuring Results

10: Blog Marketing

11: Social Media Marketing Channels

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12: Image Marketing

13: Video Marketing

14: Article and Press Release Marketing

15: Email Marketing

16: Event Marketing

17: B2B Marketing

When you have completed the training, you will become certified when you pass the Mobile Marketing examination.

There are no particular prerequisites for this course. However, participants should have a flair for writing. Although not required, many participants might also benefit from our Content Marketing Foundations course.

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