Advanced Content Marketing Certification Training

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Take Market Motive’s Advanced Content Marketing course and integrate the art of writing with the science of marketing strategy. With this content marketing certification, you can learn how to set the narrative for business communication and create exciting content with higher efficiency and impact.

Self Paced Learning
USD 899 *180 days access
7 Day Money Back Guarantee

Key Features

  • 15 hours of high-quality e-learning content - 18 lessons
  • 4 progress quizzes after each lesson
  • 5 practice projects for a holistic experience
  • Case studies on both B2B and B2C examples
  • Assessment tests on completion of the course
  • Comprehensive, up-to-date content

Content Marketing focuses on building authority, amplifying a message, acquiring, and retaining an intended audience. Well written marketing content helps enhance the reputation of a trusted advisor.

This Advanced Content Marketing course instructs participants in the art of producing compelling and impressive marketing content, with focus on user experience. With this content marketing course, participants learn to harness the power of words to disseminate information. Participants who take this course will be able to learn strategies, tactics and best practices needed to enhance their marketing efforts.

After taking this advanced content marketing course, you can:

  • Generate engaging and persuasive marketing content
  • Recognize potential marketing opportunities and create compelling content for the same
  • Develop appropriate content and messaging guidelines
  • Discover industry influencers and efficiently communicate with them
  • Use content marketing strategies, tactics, and best practices to produce fetching content
  • Adapt your content to your target audience segment
  • Mediate content for all types of media, including social media, images, etc.

Professionals looking to make a mark in the field of content development will enjoy this course. Others who can use this course are:

  • Digital marketers
  • Online content planers
  • Business development executives
  • Social media and search marketing professionals
  • Public relations executive
  • Organizational communication officers
  • Branding agents
    • Section 1 : Introduction to Content Marketing 47:51
      • 1.1 Introduction 00:56
      • 1.2 What's In It For Me 01:18
      • 1.3 What Is Content Marketing 02:09
      • 1.4 How to Become a Best-in-Class Content Marketer 01:23
      • 1.5 Develop a Clear Vision 02:49
      • 1.6 Develop a Business Case 03:36
      • 1.7 Document your Content Marketing Strategy 01:36
      • 1.8 Create a Editorial Mission Statement 02:04
      • 1.9 Target Customers based on their Intent 03:26
      • 1.10 Target Key Influencers 02:30
      • 1.11 Produce Help, Hub, and Hero Content 01:31
      • 1.12 Produce Engaging Content 01:41
      • 1.13 Use Content Marketing Tactics 01:42
      • 1.14 Use Social Media Platforms 01:42
      • 1.15 Help Customers Find the Information 01:30
      • 1.16 Help Key Influencers Impact the Buyer’s Decision Making Process 02:51
      • 1.17 Measure Content Effectiveness 01:53
      • 1.18 Measure ROMI 03:15
      • 1.19 Improve by Experimenting with New Initiatives 03:26
      • 1.20 Improve by Becoming Sophisticated and Mature 02:16
      • 1.21 Key Takeaways 01:08
      • Shane Snow | Master Content Marketing: Give First 03:09
      • Knowledge Check
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction 00:19
      • 2.2 What's In It For Me 00:59
      • 2.3 Vision for Successful Content Marketing 02:17
      • 2.4 The Michelin Guide Story 08:10
      • 2.5 Hindustan Unilever 05:23
      • 2.6 Volvo Trucks 07:16
      • 2.7 Dell's Take It Easy 06:17
      • 2.8 Key Takeaways 02:42
      • Knowledge Check
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction 00:28
      • 3.2 What's In It For Me 00:42
      • 3.3 Content Marketing Budget 01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs) 12:25
      • 3.5 Challenges and Impact 10:45
      • 3.6 Best Practices 10:40
      • 3.7 Benefits and Financial Impact 06:26
      • 3.8 Build your Business Case 02:56
      • 3.9 Compare the Value of Content Marketing 03:21
      • 3.10 Key Takeaways 01:54
      • Knowledge Check
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction 00:16
      • 4.2 What's In It For Me 01:15
      • 4.3 Creating a Successful Content Marketing Strategy 03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy 08:00
      • 4.5 Content Marketing Strategy - Two-Step Model 08:29
      • 4.6 Two Step Model - First Phase 14:22
      • 4.7 Two-Step Model - Second Phase 10:03
      • 4.8 Benefit of Two-Step flow Model 02:03
      • 4.9 Key Takeaways 02:22
      • Knowledge Check
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction 00:20
      • 5.2 What's In It For Me 00:44
      • 5.3 Editorial Mission Statements 12:21
      • 5.4 Create Remarkable Content 06:53
      • 5.5 Top Global Ad Campaigns 07:49
      • 5.6 Remarkable Editorial Mission Statement 07:30
      • 5.7 Key Takeaways 01:28
      • Knowledge Check
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction 00:17
      • 6.2 What's In It For Me 00:45
      • 6.3 Target Intent over Demographic 02:46
      • 6.4 Target Customers on Mobile Devices 04:56
      • 6.5 Target Intent on YouTube 03:46
      • 6.6 Know Your Customers' Intent 10:23
      • 6.7 Have a Mobile-friendly Website 01:47
      • 6.8 Video are Preferred Over Text 08:11
      • 6.9 Key Takeaways 01:37
      • Knowledge Check
    • Section 7 : Targeting Key Influencers 36:57
      • 7.1 Introduction 00:18
      • 7.2 What's In It For Me 00:43
      • 7.3 Importance Of Influencer Marketing 07:14
      • 7.4 Process Of Augmenting With Influencers 20:26
      • 7.5 Case Study—Orange France 06:03
      • 7.6 Key Takeaways 02:13
      • Knowledge Check
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:45
      • 8.1 Introduction 00:24
      • 8.2 What's In It For Me 00:46
      • 8.3 Help Content 09:10
      • 8.4 Hub Content 07:45
      • 8.5 Hero Content 08:43
      • 8.6 Key Takeaways 00:57
      • Knowledge Check
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction 00:22
      • 9.2 What's In It For Me 00:44
      • 9.3 Producing Engaging Content 03:24
      • 9.4 Engagement Through Video and Text 03:49
      • 9.5 Text Vs Video 03:51
      • 9.6 What to Seek 08:38
      • 9.7 Checklist - When to Use Video or Text 02:28
      • 9.8 Key Takeaways 01:25
      • Knowledge Check
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:16
      • 10.1 Introduction 00:24
      • 10.2 What's In It For Me 01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage 02:47
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34
      • 10.5 Email Newsletters 04:33
      • 10.6 In-person Events 04:00
      • 10.7 Illustrations/Photos 03:14
      • 10.8 Social Media content 07:11
      • 10.9 Infographics 02:41
      • 10.10 Videos—B2C 03:17
      • 10.11 Videos—B2B 02:56
      • 10.12 Online Presentations 03:21
      • 10.13 Microsites 03:13
      • 10.14 Website Articles 02:56
      • 10.15 Blogs 02:40
      • 10.16 Webinars 02:45
      • 10.17 Case Studies 02:15
      • 10.18 Mobile Apps 03:07
      • 10.19 Print Magazines 03:10
      • 10.20 Digital Magazines 01:40
      • 10.21 Books 03:37
      • 10.22 Podcasts 02:04
      • 10.23 White Papers 03:58
      • 10.24 Research Reports 02:32
      • 10.25 E-Books 02:20
      • 10.26 Branded Content Tools 01:39
      • 10.27 Virtual Conferences 02:11
      • 10.28 Key Takeaways 01:42
      • Knowledge Check
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:09:44
      • 11.1 Introduction 00:17
      • 11.2 What's In It For Me 01:07
      • 11.3 Social Media Platforms 02:24
      • 11.4 Facebook 15:22
      • 11.5 LinkedIn 15:02
      • 11.6 YouTube 05:47
      • 11.7 YouTube - Create Great Content 08:26
      • 11.8 YouTube - Develop a Programming Strategy 11:09
      • 11.9 Twitter 08:12
      • 11.10 Key Takeaways 01:58
      • Knowledge Check
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction 00:17
      • 12.2 What's In It For Me 00:47
      • 12.3 Optimizing Your Content For Your Web Site 03:45
      • 12.4 Creating A Google-friendly Web Site 11:15
      • 12.5 Optimizing Web Pages For Keywords 12:38
      • 12.6 Optimizing Video Content 06:37
      • 12.7 Micro-moments 17:46
      • 12.8 Key Takeaways 01:42
      • Knowledge Check
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction 00:20
      • 13.2 What's In It For Me 00:53
      • 13.3 Influencing the Influencers 04:12
      • 13.4 Schmooze Optimization 02:57
      • 13.5 Nurture Key Relationships 01:46
      • 13.6 Example - WineWorld 03:00
      • 13.7 Four Key Influencers 03:16
      • 13.8 Engaging Digital Presence 01:36
      • 13.9 Keys to Success 05:04
      • 13.10 Work together with influencers 02:55
      • 13.11 GE with influential YouTube creators 04:52
      • 13.12 Creations in support with GE 05:21
      • 13.13 Key Takeaways 01:16
      • Knowledge Check
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction 00:23
      • 14.2 What's In It For Me 00:59
      • 14.3 Sales and Sales Lead Quality 01:03
      • 14.4 Touchpoints in the Customer Journey 01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales 04:12
      • 14.6 Focus on the Right Metrics 11:51
      • 14.7 Value Your Best Customer 05:21
      • 14.8 Attribute Value Across the Journey 14:03
      • 14.9 Prove Marketing Impact 06:50
      • 14.10 Key Takeaways 02:28
      • Knowledge Check
    • Section 15 : Measuring Return on Marketing Investment 38:40
      • 15.1 Introduction 00:23
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment 06:21
      • 15.4 The Power of the Press Release 07:23
      • 15.5 Test A - ROMI Revisited 08:29
      • 15.6 Test B - Impact of a Budget Cut 06:20
      • 15.7 Test C - Impact of Using Multimedia 07:24
      • 15.8 Key Takeaways 01:28
      • Knowledge Check
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction 00:22
      • 16.2 What's In It For Me 00:44
      • 16.3 Creating Engaging Content 14:56
      • 16.4 What is Effective and What is Not 09:33
      • 16.5 Key Takeaways 01:46
      • Knowledge Check
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction 00:21
      • 17.2 What's In It For Me 00:52
      • 17.3 Content Marketing Maturity 07:08
      • 17.4 Get Value from Editorial Meetings 09:15
      • 17.5 Content Marketing in Organizations 04:33
      • 17.6 Content Marketing with SEO and Social Media 04:55
      • 17.7 Leverage Paid Advertising 02:48
      • 17.8 Sophisticated Content Marketers 03:38
      • 17.9 Analytics Tips 05:46
      • 17.10 Key Takeaways 01:49
      • Knowledge Check
    • Section 18 : Content Marketing in the Foreseeable Future 48:50
      • 18.1 Introduction 00:15
      • 18.2 What's In It For Me 00:45
      • 18.3 Content Marketing Forecast 02:48
      • 18.4 Impact on Content Marketing Strategy 01:07
      • 18.5 Video Sharing Platforms—Audience Segments 01:39
      • 18.6 Video Sharing Platforms—Content Genres 00:57
      • 18.7 YouTube vs Facebook 05:05
      • 18.8 YouTube Best Practices—Part A 08:26
      • 18.9 YouTube Best Practices—Part B 10:07
      • 18.10 Virtual Reality 04:38
      • 18.11 Facebook Best Practices 04:45
      • 18.12 Instagram and Twitter Best Practices 05:36
      • 18.13 Key Takeaways 02:42
      • Knowledge Check

You will get your content marketing certificate from our parent institute, Simplilearn. To unlock this certificate, you must:

  • Complete 85% of the course
  • Complete 3 projects and 1 simulation test with a minimum score of 60%

This online content marketing course does not have any prerequisites. However, participants with a flair for writing will have an enjoyable learning experience. Furthermore, participants with no prior exposure to content marketing will benefit from our Content Marketing Foundations course.

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