Conversion Optimization Training Course

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Master the art of consistently increasing the conversion rates on landing pages, microsites, and the entire website through usage of systematic and repeatable framework. Some of the most important topics covered in the course are customer engagement and persona identification, design concepts, mobile conversion, and e-commerce conversion optimization.

Self Paced Learning @ $399 *1 year access Enroll
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Course advisor

conversion optimization training course
Lilach BullockConversion Optimization Faculty Chair

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She’s a highly connected and influential serial entrepreneur.

Listed by Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market.

She was crowned the Social Influencer of Europe by Oracle, and is a recipient of the Global Women Champions Award.

Conversion optimization is about driving more sales from the existing traffic on the websites or landing pages, by improving overall conversion rate and troubleshooting problem areas.

Market Motive's conversion rate optimization course will take you through all the methods that will help to optimize the conversion funnel. The course covers the following topics in detail – conversion planning, conversion structure design, testing methods, product page optimization, PPC conversion strategies and conversion analytics.

Upon completion of the course, you will become a complete expert on conversion optimization.

The course aims to provide you with in depth understanding of all the aspects of conversion optimization. At the end of the training, you will be able to:

  • Master the latest tools and techniques of conversion optimization.
  • Ideate and implement a systematic framework to motivate overall conversions on the site.
  • Impact the revenue of the business without increasing the marketing budget.

The training can be attended by anyone who is keen on becoming competent in conversion optimization. This course will be greatly beneficial to conversion specialists, web analysts, digital marketers, business owners/entrepreneurs.

1: Introduction to Conversion Optimization

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2: Conversion Planning

3: Conversion Design Structure

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4: Creating Conversion Structure

5: Building Momentum

6: Engaging in a Dialog with Your Users

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7: Analysis & Measurement

8: Taking Action with Conversion Strategies

9: Product Page Optimization

10: PPC Conversion Strategies

11: Conversion Math Analytics

When you have completed the training, you will become certified when you pass the Conversion Optimization examination.

There are no particular prerequisites for this course. However, participants should have working knowledge of the internet and Microsoft Office along with a desire to learn more about Conversion Optimization. Although not required, many participants might also benefit from our Conversion Optimization Foundations course.

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