Conversion Rate Optimization (CRO) is the art and science of understanding customer psychology and shopping behavior, and the buying decision process. This knowledge will help you to design content and campaigns that more successfully reach and influence visitors and convert them into customers.
Getting users to click to your site is only half the battle. Getting them to purchase, register, or fill out your forms are the true goals; and that makes understanding consumer psychology as important as understanding code.
From the four customer personas to the intricacies of form behavior, you’ll get a comprehensive overview of landing page optimization, along with some real-world examples of what works, what doesn’t, and what steps you can take to “always be testing.”
Bryan is the co-author of the bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association.