Display Advertising Training
- He's taught at over 1,000 companies, Universities, conferences and workshops, including Rutgers University, Google, Disney, ABC, ESPN, Proctor and Gamble, and Johnson & Johnson.
- Matt has a passion for education and helping to develop online marketing professionals.
- And he wants to help you dominate in display.
About The Course
Display advertising has become one of the most prominent tools to increase the marketing reach online and build brand awareness as the number of internet and mobile users is growing profusely.
Market motive's display advertising course is designed to train you on the use of display advertising as a targeted marketing tool to reach customers. The course covers in detail all the features of display advertising – targeting methods, display ad optimization, types of display ads, best practices to design display ads, selling and buying of display ads, metrics to determine display ad success.
At the end of the course, you will have a sound understanding and gain expertise on display advertising.
The course is designed to impart knowledge and ensure you gain in-depth understanding of all the facets of display advertising. At the end of the course, you will be able to:
- Master the latest tools and techniques to qualify as a display advertising professional.
- Ideate, plan and execute display advertisement campaigns to achieve your marketing targets.
- Build brand awareness for your brand/product by increasing the marketing reach.
The training can be attended by anyone who is keen on learning display advertising. The course will be greatly beneficial to business owners/entrepreneurs, marketing consultants, traditional marketers, digital marketers, and bloggers.
Course Preview
1: Understanding the Digital Customer
2: Defining Display Advertising
3: Targeting Methods
4: Behind the Scenes of Display
5: Display Ad Optimization
6: Display Advertising Players
7: How Display Is Sold
8: Measuring Display Success
Coached Online Classroom @ $1995
- 10-week program facilitated by Philippa Gamse, Professor of Digital Marketing & Social Media, Hult International Business School
- Personalized feedback on assignments & submissions from our faculties
- Do a real-world project for extensive 'hands-on' learning
- Access to all self-paced learning modules
- Prepare for the OMCP certification
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FAQs
You get a course on our platform. Courses are at expert level covering the key concepts and examples.
The courses feature streaming video lessons by leading industry speakers and authors. Courses also include downloadable Student Workbooks, section quizzes, suggested exercises, and sample projects available as supplemental learning material. Students will also have access to 8 live webinars each month, covering a variety of trending topics in online marketing.
Many of our faculty are authors, and materials may reflect the content of their publications; thus, being familiar with their published work may be an asset, but is not at all required.
Not everyone needs Certification. The real value is in learning new skills, and the opportunities that provides for improved results, and new prospects.
But Certification is a way to prove that you've done that work, and honed those skills. Our Certification Courses are recognized as exam preparatory by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honor.
Great question. The number of video hours vary by course, and you'll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what you're learning, and you'll be pretty busy.
Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours you've got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.
Coached Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when you're working on your final project.
In a word, no. But if you could just buy a Certification, it wouldn't really have any value. Our courses are challenging even for experienced marketers.
But if you have a desire to learn, take the time to watch the video lessons carefully, take good notes, and rewatch videos when necessary to assure you're absorbing the materials, you'll do well. Experienced or not.
It’s evolved across channels to become more relevant and focused.
Video, mobile, and social are all part of the display mix.
Programmatic campaign management makes creating, optimizing, and targeting display ads more efficient, effective, and affordable.
Retargeting keeps your message in front of your audience.
And the data is deeper and more granular than ever.
Are you ready to dominate in display?