Rigorous Web-based Training
Online courses offer academically-structured, outcome based learning paths. Licensed by higher ed and professional institutions world-wide.
- Each course contains multiple learning modules
- Most modules include downloadable workbooks
- Progress quizzes ensure you’re keeping up
- Recommended exercises help you apply your new skills
- Ask questions and get guidance in the student/faculty forums
- Pass a challenging final test to earn certification
- Take your new skills to market
Become The Best By Learning From The Best
Web Analytics Experts Are Priceless
Businesses can’t afford to make decisions based on hunches.
There is more data available now about your customers, their needs, their behavior, and their decisions than ever before.
Analysts who not only report on that data, but provide informed recommendations for data-driven action that are focused on business goals, will always win.
That’s why analysts who are trained to do just that are priceless. Is that you?
Learn More About Web Analytics Training
Social Media Experts Wanted
Digital Marketing Budgets Will Increase an average 17% in 2015.
Social budgets will increase 128% in the next five years.
Social ad spend will near $14B by 2018.
Trained and experienced social media marketers are in demand.
Are you ready?
Learn More About Social Media TrainingCertified SEO Experts Wanted
There are six billion Google searches every day.
This means that if a business isn’t ranking for their target keywords, potential customers are going to buy from someone else.
That’s why there is a massive demand for marketers that understand Search Engine Optimization.
Businesses need to rank well, and you can help.
If you’ve got the skills.
Learn More About SEO Training
Qualified PPC Experts In Demand
Pay Per Click (PPC) Advertising is the sniper of digital marketing.
It puts compelling campaigns in front of targeted audiences based on their expressed interests and demonstrated history.
With an understanding of PPC economics and customer psychology, you’ll find your prospects in the right place, at the right time.
And deliver exactly what they want when they want it.
You’ll be the master of the bull’s-eye.
Learn More About PPC TrainingConversion Experts Change Minds
It’s critical to understand what can repel a customer.
Perhaps more-so than understanding what persuades them.
It’s what helps you define precisely who your customer is; what they want; what they fear; what motivates them; and why.
So that you can design campaigns that capture their imaginations … and compel them to take the action that both you and they desire.
Are you prepared to persuade?
Learn More About Conversion Training
Email Experts Needed
Email Marketing is not dead. Not by a long-shot.
91% of all US consumers still use e-mail daily. [1]
E-mails prompt purchases at least 3X over social media, and average order value is 17% higher. [1]
The Email Marketing market will reach $6.5 billion by 2018. [2]
Marketers who know how to harness email’s power to nurture relationships with prospects and customers are marketers that will remain in demand.
Learn More About Email Marketing TrainingMobile Experts Needed
Mobile Marketing is no longer a “nice-to-have.”
Mobile spend is expected to hit $31.1 billion by 2017.
In 2018, two-thirds of social-media ad spend will go to mobile.
The marketer who knows how to leverage mobile, and can keep up with its explosive growth, will own their audience.
Are you that marketer?
Learn More About Mobile Marketing Training
Content Experts Wanted
In the wake of Panda and Penguin, Content has emerged as King.
Content builds authority and amplifies your message to new audiences.
It organically engages prospects by providing genuine value, and positions you as a trusted adviser.
More than just blog posts, Content marketing embraces email, social, traditional PR, and even print.
The marketer that masters Content wins hearts, minds, and eyeballs.
Learn More About Content Marketing TrainingDisplay Is Stronger Than Ever
It’s evolved across channels to become more relevant and focused.
Video, mobile, and social are all part of the display mix.
Programmatic campaign management makes creating, optimizing, and targeting display ads more efficient, effective, and affordable.
Retargeting keeps your message in front of your audience.
And the data is deeper and more granular than ever.
Are you ready to dominate in display?
Learn More About Display Advertising Training
Team Training Made Easy
Managing an agency or in-house marketing group? Getting your whole team up to speed is easier than ever.
- No conference fees, no travel, no time away from work.
- Courses targeted to 4 proficiency levels.
- Powerful Manager’s Dashboard; Monitor progress, ensure ROI.
- Improve onboarding; Get new-hires productive faster.
- Expand team expertise; Bring critical skills in-house.
- Deep discounts on groups of 10-10,000.
Thousands Of Marketers Trust Market Motive
Pinda Bazley
Site Analytics Lead, Microsoft
“If you want to learn from the best, Market Motive is a great place for you.”
Landin Gee
Online Marketing Manager, Entrepreneur Magazine
“Learning analytics has helped us do things more efficiently, and it improved our marketing efforts.”
Connie Rock
Analytics Manager, Deloitte Digital
“I made a successful transition to an analytics career and accepted a position as an analytics manager.”
Trusted By Names You Know
Still Got Questions?
You get everything on our platform. All the courses, the video archive, the forums, everything. No restrictions.
The courses feature streaming video lessons by leading industry speakers and authors. Courses also include downloadable Student Workbooks, section quizzes, suggested exercises, and sample projects available as supplemental learning material. Students will also have access to 8 live webinars each month, covering a variety of trending topics in online marketing.
Many of our faculty are authors, and materials may reflect the content of their publications; thus, being familiar with their published work may be an asset, but is not at all required.
We think of it like a gym membership: You’ve got access to all the machines, even if right now you’re only working on your biceps.
We promote a cross-training philosophy, and make all our courses available to all our members. Digital marketing rewards the multi-hyphenate, and the more you understand multiple disciplines the healthier your skill set will be, and the more valuable you are to your company and clients.
That said, some of our licensing partners do offer discrete access to specific courses. If that’s what’s best for you, we’ll point you in their direction.
Not everyone needs Certification. The real value is in learning new skills, and the opportunities that provides for improved results, and new prospects.
But Certification is a way to prove that you’ve done that work, and honed those skills. Our Certifications are recognized by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honor.
Great question. The number of video hours vary by course, and you’ll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what you’re learning, and you’ll be pretty busy.
Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours you’ve got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.
Coached Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when you’re working on your final project.
In a word, no. But if you could just buy a Certification, it wouldn’t really have any value. Our courses are challenging even for experienced marketers.
But if you have a desire to learn, take the time to watch the video lessons carefully, take good notes, and rewatch videos when necessary to assure you’re absorbing the materials, you’ll do well. Experienced or not.
Yep. If you’re a monthly member, you can cancel whenever you’re ready. You’ll maintain access till the end of your billing period. Plus, monthly members and Coached Master Certification students can get a full refund any time during the first 7 days after joining.
But quitting isn’t in your nature. 