Jeff HasenMobile Marketing Faculty Chair
He's considered one of the top Chief Marketing Officers on Twitter.
He co-created the certification program for the Mobile Marketing Association.
Jeff's got the key to mobile success in the palm of his hand.
And he wants to give it to you.
About The Course
With mobile consumption skyrocketing and playing a key role in building awareness and generating demand, companies can no longer look at mobile marketing as a luxury but as a necessity.
Market motive's mobile marketing training course is designed to train you on the use of mobile medium as an effective marketing communication tool to achieve your business goals. The training covers in detail all the features of mobile marketing – mobile product and service offerings, mobile advertising, mobile website, mobile rules and regulations, mobile analytics etc.
The course is designed to make you an accomplished mobile marketer.
The course aims to provide you with in depth understanding of all the facets of mobile marketing. After the training, you will be able to:
- Master the tools and techniques required to be a successful mobile marketer.
- Leverage mobile medium to increase the reach of your marketing campaigns.
- Increase mobile lead generation and conversions for your brand/product.
The training can be attended by anyone who is keen on learning mobile marketing strategies. It could be of great value for business owners, marketing consultants, marketing professionals, mobile marketers, digital marketers, bloggers and content marketers.
1: Introduction to Mobile MarketingPreview
2: Understanding Mobile Devices
3: Core Mobile Product and Service Offerings
4: Supplemental Products and Service Offerings
5: Mobile Advertising and SearchPreview
6: Incentives and Loyalty Programs
7: Mobile Marketing and Social Media
8: Location and Mobile
9: Mobile Rules and Regulations
10: Mobile Marketing Measurement & AnalyticsPreview
11: The Mobile Website
12: Careers in Mobile Marketing
Exam & certification
When you have completed the training, you will become certified when you pass the Mobile Marketing examination.
Although not required, ideally, participants will first complete our Mobile Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.
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You get a course on our platform. Courses are at expert level covering the key concepts and examples.
The courses feature streaming video lessons by leading industry speakers and authors. Courses also include downloadable Student Workbooks, section quizzes, suggested exercises, and sample projects available as supplemental learning material. Students will also have access to 8 live webinars each month, covering a variety of trending topics in online marketing.
Many of our faculty are authors, and materials may reflect the content of their publications; thus, being familiar with their published work may be an asset, but is not at all required.
Not everyone needs Certification. The real value is in learning new skills, and the opportunities that provides for improved results, and new prospects.
But Certification is a way to prove that you've done that work, and honed those skills. Our Certification Courses are recognized as exam preparatory by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honor.
Great question. The number of video hours vary by course, and you'll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what you're learning, and you'll be pretty busy.
Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours you've got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.
Coached Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when you're working on your final project.
In a word, no. But if you could just buy a Certification, it wouldn't really have any value. Our courses are challenging even for experienced marketers.
But if you have a desire to learn, take the time to watch the video lessons carefully, take good notes, and rewatch videos when necessary to assure you're absorbing the materials, you'll do well. Experienced or not.
Mobile Marketing is no longer a "nice-to-have." Mobile spend is expected to hit $31.1 billion by 2017.  In 2018, two-thirds of social-media ad spend will go to mobile.  The marketer who knows how to leverage mobile, and can keep up with its explosive growth, will own their audience.