Turn-key Courseware for Professional Organizations and Higher Education

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Offer Digital Marketing Courses That Are In Demand

The online marketing industry is growing fast, and jobs are available.

Courses are designed to meet industry demands. Perfect for CE programs.

Easy Integration Into Your Curriculum

We maintain it, we deliver it. You retain your brand.

Use your Learning Management System (LMS) or our cobranded platform.

Offer Complete Online Courses. Supplement Instructor-led Classroom Learning. Use As A Digital Textbook.

Expert Curriculum

We’re not an agency, and we don’t build tools. We just publish the online marketing industry’s most respected training courseware.

Custom Concentrations

Enhance your catalog with the popular and valuable courses you need, to support the community you serve.

No Development Costs

Save the cost of developing curriculum, and keeping it current. Concentrate on what you do best: serving your students.

White Label Licensing

Streaming video lessons and support materials in your LMS.

Stream our courses into your own Learning Management System, alongside all your other courses and materials.

Cobranded Reselling

Your branding in a turn-key portal on our LMS.

Your logo and messaging plus our courses, hosted on our LMS. Simple to implement; we handle the delivery and user experience.

Trusted By Top Colleges and Universities

Award Winning Courses

UBT100Final ai

Market Motive wins 2013 Top Product from University Business Magazine.

This award was presented to those with the most innovative products in higher education. JD Solomon, editorial director of University Business Magazine, says “All the honorees in our Top Product program should be very proud of their achievement.”

Award Winning Partners

Athens University wins AMBA’s MBA Innovation Award. “In a period when the issue of employability is critical, this initiative, combining innovation in the course content with a flexible mode of delivery, and focusing on demand-driven topics, is an excellent example of how education can evolve in line with what is happening across industry, and address the demand for better skilled individuals who can meet the ever changing workplace realities and requirements.”
Professor George Ioannou- i-MBA Program Director, Athens University

The courses are top notch … look no further than Market Motive.”

—Patti Shields, program manager of career and workforce development, Western Kentucky University

Available Features

  • Your LMS or ours
  • Easy integration
  • Generous Revenue Share
  • Streaming video lessons
  • Downloadable workbooks
  • Recommended exercises
  • Online quizzes
  • Web-based tests
  • Industry recognized certification

Do You Qualify As An Education Partner?

You are an accredited college, university, or other educational institution.

 You are a professional organization or association that provides training to active members.

 Education is a core competency of your business.

 You have the resources to actively manage and administer an education program.

Request A Course Catalog

We’ll send you our complete and most current course catalog. You’ll see all the courses available, with a detailed listing of learning modules and video lessons for each course.

Learn About Licensing and Reselling

You’ll also get a primer on the flexible implementation options for using your own LMS or our cobranded platform.

We’ll work with you to develop a curriculum plan that best meets the needs of your community; whether it’s for your CE department, in-class faculty led courses, or as a digital textbook.

Learn About Licensing & Reselling

Send Me Licensing Info
*We respect your privacy, and will never share your information.

I need training for myself or my team

Faculty Respected by the Industry

Avinash Kaushik

Web Analytics Faculty Chair
Avinash is the Digital Marketing Evangelist for Google and author of the best selling “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”. 

Jennifer Cario

Social Media Faculty Chair
Jennifer Evans Cario is President of SugarSpun Marketing and is the author of three books, including “Pinterest Marketing: An Hour a Day.”

Todd Malicoat

SEO Marketing Faculty Chair
Todd Malicoat has over 10 years of experience in internet marketing. He’s consulted and created training documentation for the Public Broadcast System (PBS.org) and other large brands.

Jeff Hasen

Mobile Marketing Faculty Chair
Jeff co-created the certification program for the Mobile Marketing Association and is one of only two individuals certified to train professionals on mobile marketing techniques.

e2g logoAre you a higher ed continuing education or workforce /professional development department? Market Motive courses are also available to most ed2go education partners. In fact, we may already be in your catalog.

White Papers, Case Studies, Resources

Compare Providers

If you’re researching online marketing courseware providers, this will help. We’ve talked to hundreds of program managers and marketing team managers, and they’ve shared the 10 critical features you need to consider in choosing a digital marketing training partner. Now we’re giving the list away.


Sample Workbook

Every course includes multiple modules, with streaming video lessons, resources, and workbooks. Download a sample workbook to review and share. It includes learning goals for the module, a vocabulary list to master, and recommended exercises. Because we want every student to succeed.

See The Workbook

Best Practices

Our Manager of Strategic Relationships, Mark Lamkin, addresses the challenges of positioning Continuing Education courses on higher ed websites. Make your CE curriculum easy to find, compelling to register for, and simple to purchase. Plus, ideas for following up on student success.

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