PPC Advertising Training Course

25+ hrs. of e-learningDownloadable workbooksUpdated content & quizzes

Marketmotive's Advanced PPC course provides a complete 360-degree approach, helping learners master the domain of PPC Marketing. With a complete focus on how to generate paid traffic, this course gives an end-to- end learning experience-from building and managing ads to increasing conversion rates, getting high quality, best practices, and customer psychology.

Self Paced Learning @ $399 *1 year access Enroll
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Course advisor

pay per click ppc training course
Brad GeddesPPC Advertising Faculty Chair

He's an official Google AdWords Seminar Leader, and has conducted more than 60 Google-supported AdWords Seminars for Success.

He has spent thousands of hours perfecting lessons to help guide anyone from a beginner to expert level user.

And he's here to guide you.

PPC (Pay Per Click) advertising allows businesses to reach audience by running campaigns through sponsored ads on search engines and websites. With PPC ads, you can reach relevant audience and increase the return on marketing dollars spent.

Market motive's PPC Training course is designed to train you on the use of PPC advertising to achieve your paid marketing objectives. The course covers in-detail all the aspects of Pay Per Click - PPC advertising - initial comprehensive campaign setup, conversion tracking, bidding and reporting, landing pages, managing campaigns, and advanced PPC concepts.

The PPC Certification course is designed to provide an in-depth understanding of all the facets of PPC advertising. At the end of the course, you will be able to:

  • Master the tools and techniques to qualify for any role in paid advertising.
  • Frame and Implement paid marketing campaigns towards achieving marketing goals.
  • Leverage paid advertising to increase brand awareness or increase conversions for the brand.

The training can be attended by anyone who is keen on becoming competent in PPC advertising. The course will be greatly beneficial to digital marketers, marketing consultants, business owners/entrepreneurs, PPC specialists.

1: Introduction: Introduction to PPC


2: Introduction to Keywords & Match Types

3: Writing Effective Ad Copy & Ad Extensions


4: Campaign Settings

5: Conversion Tracking, Bidding, and Reporting

6: Utilizing the Display Network


7: Account Organization

8: Understanding Quality Score

9: Creating Your Account Strategy & Launching & Monitoring Accounts

10: Testing & Advanced Landing Page Strategy

11: Tools & Other Networks

When you have completed the training, you will become certified when you pass the PPC examination.

Although not required, ideally, participants will first complete our Pay Per Click - PPC Foundations course.

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