Brad GeddesPPC Advertising Faculty Chair
He's an official Google AdWords Seminar Leader, and has conducted more than 60 Google-supported AdWords Seminars for Success.
He has spent thousands of hours perfecting lessons to help guide anyone from a beginner to expert level user.
And he's here to guide you.
About The Course
PPC (Pay Per Click) advertising allows businesses to reach audience by running campaigns through sponsored ads on search engines and websites. With PPC ads, you can reach relevant audience and increase the return on marketing dollars spent.
Market motive's PPC Training course is designed to train you on the use of PPC advertising to achieve your paid marketing objectives. The course covers in-detail all the aspects of Pay Per Click - PPC advertising - initial comprehensive campaign setup, conversion tracking, bidding and reporting, landing pages, managing campaigns, and advanced PPC concepts.
The PPC Certification course is designed to provide an in-depth understanding of all the facets of PPC advertising. At the end of the course, you will be able to:
- Master the tools and techniques to qualify for any role in paid advertising.
- Frame and Implement paid marketing campaigns towards achieving marketing goals.
- Leverage paid advertising to increase brand awareness or increase conversions for the brand.
The training can be attended by anyone who is keen on becoming competent in PPC advertising. The course will be greatly beneficial to digital marketers, marketing consultants, business owners/entrepreneurs, PPC specialists.
1: Introduction: Introduction to PPCPreview
2: Introduction to Keywords & Match Types
3: Writing Effective Ad Copy & Ad ExtensionsPreview
4: Campaign Settings
5: Conversion Tracking, Bidding, and Reporting
6: Utilizing the Display NetworkPreview
7: Account Organization
8: Understanding Quality Score
9: Creating Your Account Strategy & Launching & Monitoring Accounts
10: Testing & Advanced Landing Page Strategy
11: Tools & Other Networks
Exam & certification
When you have completed the training, you will become certified when you pass the PPC examination.
Still have questions?
You get a course on our platform. Courses are at expert level covering the key concepts and examples.
The courses feature streaming video lessons by leading industry speakers and authors. Courses also include downloadable Student Workbooks, section quizzes, suggested exercises, and sample projects available as supplemental learning material. Students will also have access to 8 live webinars each month, covering a variety of trending topics in online marketing.
Many of our faculty are authors, and materials may reflect the content of their publications; thus, being familiar with their published work may be an asset, but is not at all required.
Not everyone needs Certification. The real value is in learning new skills, and the opportunities that provides for improved results, and new prospects.
But Certification is a way to prove that you've done that work, and honed those skills. Our Certification Courses are recognized as exam preparatory by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honor.
Great question. The number of video hours vary by course, and you'll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what you're learning, and you'll be pretty busy.
Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours you've got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.
Coached Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when you're working on your final project.
In a word, no. But if you could just buy a Certification, it wouldn't really have any value. Our courses are challenging even for experienced marketers.
But if you have a desire to learn, take the time to watch the video lessons carefully, take good notes, and rewatch videos when necessary to assure you're absorbing the materials, you'll do well. Experienced or not.
Pay Per Click (PPC) Advertising is the sniper of digital marketing. It puts compelling campaigns in front of targeted audiences based on their expressed interests and demonstrated history. With an understanding of PPC economics and customer psychology, you’ll find your prospects in the right place, at the right time. And deliver exactly what they want when they want it.