Jennifer CarioSocial Media Faculty Chair
As President of SugarSpun Marketing, she's made a career out of helping clients connect with consumers.
Plus she serves as Adjunct Professor for Rutgers University's online Social Media Mini MBA program, and is the author of three books, including "Pinterest Marketing: An Hour a Day".
Her Social Media course will expand your reach, and amplify your message, with measurable ROI.
About The Course
Social media has become an unrivalled platform for businesses to engage with their target audience and get unparalleled insights into their behaviour and influence buying decisions.
Market Motive's social media marketing course will train you on various social media tools & techniques – social sharing, blogging, online reputation management and social media analytics. It will cover in depth about paid, owned and earned social media and covers marketing strategies for all popular social media channels like Facebook, YouTube, Twitter, Pinterest etc.
The course is designed to make you an accomplished social media marketer.
The Social Media training course is designed to impart in-depth knowledge and understanding of the various facets of social media marketing. At the end of the course, you will be able to:
- Formulate and implement effective social media marketing campaigns.
- Influence your brand awareness and recall by leveraging social media channels.
- Build engagement with customers and influence their buying decisions of your product.
The training can be attended by anyone who is keen on learning social media marketing. The social media certification course would be greatly beneficial to professionals who are looking forward to building a career in social media marketing, social media consulting, public relations, brand management, copywriting, blogging and online reputation management.
1: Introduction to Social MediaPreview
2: Creating a Social Media Strategy
3: Understanding Paid, Earned, and Owned Social Media
4: Social SharingPreview
5: Blogging for Business
6: Finding & Communicating with Influencers
7: Video & Youtube MarketingPreview
8: YouTube Advertising
9: Social Networking & Facebook
10: Facebook AdvertisingPreview
11: Microblogging & Twitter
12: Twitter Advertising
13: Online Reputation Management
14: Social Media Measurement
15: Social Media Analytics
16: Pinterest Marketing
17: Marketing through LinkedIn
Exam & certification
When you have completed the training, you will become certified after passing the examination.
There are no prerequisites for this course or for the certification; anyone who wants to improve their Social Media skills will benefit from the training received through this course. However, participants may wish to begin with our Social Media Foundations course to gain a better understanding of Social Media before pursuing this course.
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You get a course on our platform. Courses are at expert level covering the key concepts and examples.
The courses feature streaming video lessons by leading industry speakers and authors. Courses also include downloadable Student Workbooks, section quizzes, suggested exercises, and sample projects available as supplemental learning material. Students will also have access to 8 live webinars each month, covering a variety of trending topics in online marketing.
Many of our faculty are authors, and materials may reflect the content of their publications; thus, being familiar with their published work may be an asset, but is not at all required.
Not everyone needs Certification. The real value is in learning new skills, and the opportunities that provides for improved results, and new prospects.
But Certification is a way to prove that you've done that work, and honed those skills. Our Certification Courses are recognized as exam preparatory by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honor.
Great question. The number of video hours vary by course, and you'll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what you're learning, and you'll be pretty busy.
Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours you've got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.
Coached Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when you're working on your final project.
In a word, no. But if you could just buy a Certification, it wouldn't really have any value. Our courses are challenging even for experienced marketers.
But if you have a desire to learn, take the time to watch the video lessons carefully, take good notes, and rewatch videos when necessary to assure you're absorbing the materials, you'll do well. Experienced or not.