Web Analytics Training For Serious Marketers

Designed By the Industry’s Top Analyst

Avinash Kaushik is Google’s Digital Marketing Evangelist.

He’s the best-selling author of “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”.

He’s a renowned keynote speaker, and a consultant to the world’s top agencies and Fortune companies.

And he’s designed this course to make you the very best analyst you can possibly be. Even if you’re already working in the industry.

There simply is no better, more robust, more thorough analytics course.

web analytics training courses

Become The Best By Learning From The Best

What You’ll Learn From Avinash

13 Learning Modules

  • Introduction to Web Analytics
  • Key Performance Indicators & Analytics Techniques
  • Segmentation
  • Reports and Metrics
  • Web Data Analysis Guide
  • Qualitative Research
  • Experimentation & Testing
  • Competitive Intelligence Analysis
  • Multi-Channel Analytics
  • Dashboards
  • Industry Models, Complex Measurement, and Approaches
  • Social Media Analytics
  • Google-Specific Techniques and Reports
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Streaming Video Lessons

Constantly updated.

Compatible with desktop and mobile devices.

Streaming from robust video servers.

Custom player with chapter navigation.

Pause, rewind, replay to your heart’s content.

Web-based Quizzes and Tests

Test  comprehension and retention.

Quizzes for each learning module.

Guidance back to relevant videos for further study.

Provides valuable progress feedback.

Challenging final test at the end of the course.

course quiz
coached digital marketing training homework forums

Interactive Student Forum

Actively moderated by faculty and staff.

Ask questions about your courses.

Ask questions about your real-world challenges.

Get valuable feedback.

Build relationships with fellow students.

All Access To Every Course

We promote complementary cross training!

Not only are you coached in a single major discipline…

You’ll get access to all other self-paced courses.

Plus all short course electives.

And an archive of 400+ videos and recorded webinars.

coached digital marketing training all access
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Team Training Made Easy

Managing an agency or in-house marketing group? Getting your whole team up to speed is easier than ever.

  • No conference fees, no travel, no time away from work.
  • Courses targeted to 4 proficiency levels.
  • Powerful Manager’s Dashboard; Monitor progress, ensure ROI.
  • Improve onboarding; Get new-hires productive faster.
  • Expand team expertise; Bring critical skills in-house.
  • Deep discounts on groups of 3-10,000.
Learn More About Team Training

Thousands Of Marketers Trust Market Motive

Pinda Bazley

Site Analytics Lead, Microsoft

“If you want to learn from the best, Market Motive is a great place for you.”

Landin Gee

Online Marketing Manager, Entrepreneur Magazine

“Learning analytics has helped us do things more efficiently, and it improved our marketing efforts.”

Connie Rock

Analytics Manager, Deloitte Digital

“I made a successful transition to an analytics career and accepted a position as an analytics manager.”

Trusted By Names You Know

Industry Recognized Certification

OMCP Registered Education Provider

omcp registered education providerThe Market Motive Web Analytics Certification Course is recognized by OMCP as preparatory for the OMCP Certification Test. Training and educational programs that are OMCP Approved provide enhanced value to students and organizations in preparation for certification. Learn More About OMCP

Accelerate Your Analytics Career

Why Web Analytics Experts Are Priceless

Businesses can’t afford to make decisions based on hunches.

There is more data available now about your customers, their needs, their behavior, and their decisions than ever before.

Analysts who not only report on that data, but provide informed recommendations for data-driven action that are focused on business goals, will always win.

That’s why analysts who are trained to do just that are priceless.

Is that you?

Monthly Self-paced Membership
  • Instantly Access 10 Self-paced Certification Courses

    Web Analytics, Conversion, SEO, PPC, Social, Mobile, Display, Content, Email, Fundamentals

    Study them all at your own pace, on your schedule

  • Moderated Forums

  • 14 Self-paced Short Courses

  • 8 Live Webinars Every Month

  • Over 400 Archived Videos and Recorded Webinars

  • Get Started
  • icon guarantee7 Day Money Back Guarantee – Cancel Anytime

  • Would You Rather Get Personalized Coaching?

Also Available As A Coached Master Course

online marketing certified masterThe Market Motive Web Analytics Certification Course is also offered once per quarter as a coached course. In addition to the same structured curriculum, you’ll get weekly assignments with personalized feedback, a weekly Live Class conference call with faculty and other students, and you’ll complete a robust real-world final project with guidance from the faculty.

Learn More About Coached Training

Still Got Questions?

You get everything on our platform. All the courses, the video archive, the forums, everything. No restrictions.

The courses feature streaming video lessons by leading industry speakers and authors. Courses also include downloadable Student Workbooks, section quizzes, suggested exercises, and sample projects available as supplemental learning material. Students will also have access to 8 live webinars each month, covering a variety of trending topics in online marketing.

Many of our faculty are authors, and materials may reflect the content of their publications; thus, being familiar with their published work may be an asset, but is not at all required.

We think of it like a gym membership: You’ve got access to all the machines, even if right now you’re only working on your biceps.

We promote a cross-training philosophy, and make all our courses available to all our members. Digital marketing rewards the multi-hyphenate, and the more you understand multiple disciplines the healthier your skill set will be, and the more valuable you are to your company and clients.

That said, some of our licensing partners do offer discrete access to specific courses. If that’s what’s best for you, we’ll point you in their direction.

Not everyone needs Certification. The real value is in learning new skills, and the opportunities that provides for improved results, and new prospects.

But Certification is a way to prove that you’ve done that work, and honed those skills. Our Certifications are recognized by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honor.

Great question. The number of video hours vary by course, and you’ll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what you’re learning, and you’ll be pretty busy.

Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours you’ve got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.

Coached Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when you’re working on your final project.

In a word, no. But if you could just buy a Certification, it wouldn’t really have any value. Our courses are challenging even for experienced marketers.

But if you have a desire to learn, take the time to watch the video lessons carefully, take good notes, and rewatch videos when necessary to assure you’re absorbing the materials, you’ll do well. Experienced or not.

Yep. If you’re a monthly member, you can cancel whenever you’re ready. You’ll maintain access till the end of your billing period. Plus, monthly members and Coached Master Certification students can get a full refund any time during the first 7 days after joining.

But quitting isn’t in your nature. :)

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