Web Analytics Training Course
- Stéphane Hamel is a seasoned independent consultant and distinguished thought leader in the field of digital analytics
- Recognized as a Google Product Strategy Expert (2016) and considered one of the Most Influential Industry Contributor by the Digital Analytics Association (2012), he has made significant contributions to the industry, including creating the Digital Analytics Maturity Model and the Web Analytics Solution Profiler (WASP) quality assurance tool, as well as other tools and concepts throughout the years.
About The Course
Web analytics has become a quintessential skill for every digital marketer. Web analytics is used to extract insights from enormous amounts of web data and helps in achieving business goals.
Market Motive's Web analytics training course ensures you gain expertise in Web Analytics and helps you leverage the data through the web analytic tools, to draw insights for marketing and business development. The training covers various aspects in depth - analytics techniques, web data analysis, social media analytics, multi-channel analytics, qualitative research & many others.
Upon completion of the course, you will acquire sound knowledge and gain expertise in web analytics.
The training aims to provide you with hands-on expertise on various web analytics tools & techniques. By the end of the training, you will be able to:
- Master the tools and techniques that will qualify you for any role in web analytics.
- Drive your team in delivering a superior user experience on website and increase conversions.
- Impact the marketing and content strategy for your business with the web data insights.
The training can be attended by anyone who is keen on building a career in marketing and become Web analytics certified. Web analytics Certification is of great value to marketing professionals, digital marketers, PPC marketers, social media marketers, business owners and marketing consultants.
Web Analytics Training - Course Preview
1: Introduction to Web Analytics
2: Key Performance Indicators & Analytics Techniques
4: Actionable Web Analytics Reporting
5: Web Data Analysis Guide
6: Qualitative Research
7: Experimentation & Testing
8: Competitive Intelligence Analysis
9: Multi-Channel Analytics
11: Industry Models, Complex Measurement, and Approaches
12: Social Media Analytics
13: Google-Specific Techniques and Reports
You get a course on our platform. Courses are at expert level covering the key concepts and examples.
The courses feature streaming video lessons by leading industry speakers and authors. Courses also include downloadable Student Workbooks, section quizzes, suggested exercises, and sample projects available as supplemental learning material. Students will also have access to 8 live webinars each month, covering a variety of trending topics in online marketing.
Many of our faculty are authors, and materials may reflect the content of their publications; thus, being familiar with their published work may be an asset, but is not at all required.
Not everyone needs Certification. The real value is in learning new skills, and the opportunities that provides for improved results, and new prospects.
But Certification is a way to prove that you've done that work, and honed those skills. Our Certification Courses are recognized as exam preparatory by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honor.
Great question. The number of video hours vary by course, and you'll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what you're learning, and you'll be pretty busy.
Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours you've got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.
Coached Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when you're working on your final project.
In a word, no. But if you could just buy a Certification, it wouldn't really have any value. Our courses are challenging even for experienced marketers.
But if you have a desire to learn, take the time to watch the video lessons carefully, take good notes, and rewatch videos when necessary to assure you're absorbing the materials, you'll do well. Experienced or not.
Businesses can't afford to make decisions based on hunches. There is more data available now about your customers, their needs, their behaviour, and their decisions than ever before.Analysts who not only report on that data, but provide informed recommendations for data-driven action that are focused on business goals, will always win. That's why analysts who are trained to do just that are priceless.