Web Analytics is the gathering and analysis of a variety of metrics through tools like Google Analytics, tracking traffic and visitor behavior from a variety of sources. This allows you to discover which of your tactics and strategies are most successful, so that you can make data-driven decisions about your marketing and your business.
While Online marketing has many facets, all of them intersect at Web Analytics. Whether you study SEO, Social Media, or Paid Search, success in any of those fields hinges on a keen understanding of your web metrics.
Learn why segmenting is an excellent strategy for gaining insights into your visitors, and discover the tools that will help you understand visitor behavior on your website. You’ll look at your search data much more effectively, define measurable KPIs, identify all your “home pages”, understand “conversion behavior”, revisit the linking strategy for your core pages, and isolate emerging trends.
Avinash is the Digital Marketing Evangelist for Google and the co-Founder of Market Motive. He is the author of the best selling books, “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”, and works with companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM.