Web Analytics Training

with Avinash Kaushik

Start Self-paced Training
  • He's the best-selling author of "Web Analytics 2.0" and "Web Analytics: An Hour A Day".
  • He's a renowned keynote speaker, and a consultant to the world's top agencies and Fortune companies.
  • And he's designed this course to make you the very best analyst you can possibly be. Even if you're already working in the industry.
  • There simply is no better, more robust, more thorough analytics course.

About The Course

Web Analytics Training - Course Preview

1: Introduction to Web Analytics

2: Key Performance Indicators & Analytics Techniques

3: Segmentation

4: Actionable Web Analytics Reporting

5: Web Data Analysis Guide

6: Qualitative Research

7: Experimentation & Testing

8: Competitive Intelligence Analysis

9: Multi-Channel Analytics

10: Dashboards

11: Industry Models, Complex Measurement, and Approaches

12: Social Media Analytics

13: Google-Specific Techniques and Reports


You get everything on our platform. All the courses, the video archive, the forums, everything. No restrictions.

The courses feature streaming video lessons by leading industry speakers and authors. Courses also include downloadable Student Workbooks, section quizzes, suggested exercises, and sample projects available as supplemental learning material. Students will also have access to 8 live webinars each month, covering a variety of trending topics in online marketing.

Many of our faculty are authors, and materials may reflect the content of their publications; thus, being familiar with their published work may be an asset, but is not at all required.

We think of it like a gym membership: You've got access to all the machines, even if right now you're only working on your biceps.

We promote a cross-training philosophy, and make all our courses available to all our members. Digital marketing rewards the multi-hyphenate, and the more you understand multiple disciplines the healthier your skill set will be, and the more valuable you are to your company and clients.

That said, some of our licensing partners do offer discrete access to specific courses. If that's what's best for you, we'll point you in their direction.

Not everyone needs Certification. The real value is in learning new skills, and the opportunities that provides for improved results, and new prospects.

But Certification is a way to prove that you've done that work, and honed those skills. Our Certification Courses are recognized as exam preparatory by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honor.

Great question. The number of video hours vary by course, and you'll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what you're learning, and you'll be pretty busy.

Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours you've got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.

Coached Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when you're working on your final project.

In a word, no. But if you could just buy a Certification, it wouldn't really have any value. Our courses are challenging even for experienced marketers.

But if you have a desire to learn, take the time to watch the video lessons carefully, take good notes, and rewatch videos when necessary to assure you're absorbing the materials, you'll do well. Experienced or not.

Yep. If you're a monthly member, you can cancel whenever you're ready. You'll maintain access till the end of your billing period. Plus, monthly members and Coached Master Certification students can get a full refund any time during the first 7 days after joining.

But quitting isn't in your nature.

  • Businesses can't afford to make decisions based on hunches.
  • There is more data available now about your customers, their needs, their behavior, and their decisions than ever before.
  • Analysts who not only report on that data, but provide informed recommendations for data-driven action that are focused on business goals, will always win.
  • That's why analysts who are trained to do just that are priceless

Still have questions?

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Compare Self Paced and Coached Courses

  • When does it starts?
  • Starts Immediately
  • Starts on January 4th 2016
  • How long will it take?
  • You study at your own pace. On average, 2-3 hours per week for 10 weeks to practitioner certify in one discipline. Faster if you have got more time.
  • Coached course follows strict weekly assignment schedule. Approximately 5-7 hours per week over 10 weeks to master certify.
  • Access all self-paced certification courses. Structured Courses, streaming video lessons, progress quizzes, final test, downloadable workbooks, recommended excercises
  • Immediate access to all self-paced courses, from registration through graduation.
  • Access all short courses
  • Access our historical archive of 400+ video lessons and recorded webinars
  • Faculty moderated Q & A forums
  • 8 monthly webinars
  • Earn Market Motive Practitioner Certifications recognized as preparatory for OMCP Certification Exam
  • Coached Guidance in a single core discipline
  • Personalized feedback on weekly exercises
  • Weekly live conference calls with faculty and fellow students
  • Challenging real world final projects with faculty guidance
  • Final project reviewed and critiqued live by faculty
  • Earn elite Market Motive Master Certification recognized as preparatory for OMCP Certification Exam
  • 7 Day Money Back Guarantee