Key features
- 15+ Hours of e-learning videos
- Topics on Google Analytics, Data Analytics, Acquisition, KPIs and Social Analytics
- Hands-on practice of google Analytics
- 15 mini Projects and end of the course practice project
- Examples and case studies with Downloadable course ebook
- Course completion certificate
About The Course
Advanced website analytics is the science of analysis that focuses on the World Wide Web. Web analytics focuses on optimizing an organization’s digital ecosystem by collecting, analyzing and enabling the making of data-informed decisions.
With this web analytics course, information from mobile applications, social media, websites, Internet of Things (IoT) fuses with a company’s internal data such as customer information from the Customer Relationship Management team and the Sales Team. With this combined information, businesses will be equipped to make informed business decisions. Most firms integrate web analytics into their business strategies to maintain their competitive edge.
Students taking this web analytics course will be well-versed in the core concepts of analytics. Typical content and mobile analytics scenarios are covered to ensure that students practice using extensive web analytics tools used by marketers across significant domains.
This course trains students on Digital Analytics from a managerial perspective without ignoring other crucial digital analytics tools.
With our Advanced Web Analytics training, students will have a well-rounded knowledge of data analytics, which includes:
- Ways to leverage data from various sources to conduct quantitative and qualitative research, and deliver data-informed business insights
- Comprehending the importance of data analytics in all aspects of customer life cycles across the digital world
- Leveraging various analysis capabilities through digital data
- Ways to make well-informed business decisions by using meticulous analysis techniques
- Helping participants master the analytics domain by training them on topics about the web, social, and content analytics.
- Training students on the best practices for using data analytics to manipulate a company’s conversion funnel and customer retention rate.
- Understanding digital analytics platforms like Google Analytics, Google Digital Studio, Klipfolio, and Tableau.
This web analytics course is best-suited for professionals who want to master digital analytics to expand their digital marketing skill set. Those who wish to become a web analyst well benefit from this training. The web analytics training is also suited for professionals who are:
- Online Web Analytics Implementers
- Online Web Analytics Data Reporters
- Digital Analysts
- Digital Marketers
- Web Analytics Certification Aspirants
- Digital Analytics Certification Aspirants
Course Preview
Exam & certification
- Complete 85% of the course
- Complete 7 mini projects and 1 simulation test with a minimum score of 60%.
There are no specific prerequisites for the Advanced Web Analytics certification. However, if participants would enjoy the course further if they have a working knowledge of:
- Business indicators like revenue, margins, and profitability
- Business functions like sales, marketing, and customer relationships
- How to make online purchases and how to interact with a business online
FAQs
Web Analytics is the practice of collecting and analyzing internet data to guide companies in their marketing efforts. Web Analytics in digital marketing measures metrics such as page speed, bounce rate, traffic, CTR, etc. and can be used to quantitatively measure the success of a campaign or a page design.
Web Analytics covers the more technical aspects of digital marketing. Doing well in this field requires candidates to be trained in it. With this web analytics online course, participants can learn the core concepts of analytics and provide their company with information that could lead to informed decision-making.
Market Motive strives to provide the best-quality content that is up to date with current industry standards. Our team of instructors is consistent in updating their course material to meet prevalent trends. We consider every change in the market, and our training content is regularly upgraded and updated to reflect current market trends.
The course would take about 25 – 30 hours to on average to complete.
According to payscale, you can earn up to $75,000 a year.
The web analytics certification training costs about $299.
The Market Motive’s exam fee is included in the course cost, while the OMCA certification fee is not.
The web analytics online course gives you access to tools like Google Tag Manager, Facebook Manager, and YouTube Analytics among others.
This web analytics course includes all the material needed to study. The package contains enriching video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes, and sample projects.
The certification you will get after you complete the Web Analytics course will be given to you by Market Motive.
Our reputed team of instructors is well-acquainted with the industry. They are Subject Matter Experts and bring plenty of expertise to the course.
- Stephane Hamel - Stephane Hamel is one of the biggest names in the domain of Web Analytics. In this module, he trains participants to collect, organize, analyze web traffic data, and improve site performance.
- Todd Malicoat - An expert in the digital marketing industry, Todd Malicoat untangles search engine optimization concepts for students.
- Bryan Eisenberg - This New York Times bestselling author brings plenty of technical SEO tips to the table. Concepts like how to attract more traffic and conversion rate optimization are part of his curriculum.
- Matt Bailey - Matt is the founder and president of SiteLogic and helps participants understand the overview of Internet marketing fundamentals.
You enroll in the program by making an online payment using any of the following options. Once paid, a receipt is emailed to you, after which, you can access the course.
- Visa Credit or Debit card
- MasterCard
- American Express
- Diner's Club
- PayPal
Yes, you can extend the access period of the analytics course by paying an additional fee. You can contact Customer Service through our Help and Support portal for the same.
Use the Help and Support link to contact our support team for any problem you may face. The Live Chat link can also be used to chat with someone in real-time with one of our Support team members.
You can reach out to us on the Live Chat link or by using the form on the right side of any page on the Market Motive website. Our customer service representatives will be able to help you in clarifying any doubts you may have.
Market Motive's test can be taken twice without a fee. Our training ensures that you can clear the exam on the first go, but if you don’t, then you take the exam once more without incurring a fee.