Our Courses are recognized by OMCP®, the emerging standard of excellence in the Digital Marketing Industry.

omcp registered education providerOMCP-approved Courses delivered by OMCP Registered Education Providers target the same competency outcomes as the official OMCP exams and are the best route to prepare for the OMCP exams when coupled with real-world practitioner experience.

OMCP is a professional certification that recognizes training from a growing, vetted list of the online marketing industry’s best known educational institutions, real-world experience in the digital marketing industry, and participation in the industry’s top events in a variety of capacities.

When you are OMCP certified, your customers, co-workers, and partners are assured that you’re committed to staying at the top of your game by maintaining ongoing professional development through the industry’s top training providers, organizations, and industry events.

A Note About OMCP Certification

In the past, Market Motive Certification Courses instantly qualified graduates for their first year of OMCP Certification. In 2015 OMCP enhanced the requirements for Certification to include a combination of training, real-world experience, and their own required Certification Test. Market Motive Certification Courses are considered preparatory for the OMCP tests, but no longer automatically qualify graduates for OMCP Certification.

OMCP®

OMCP Certification is the industry’s premier certification for online marketing professionals who have extensive training, verified experience, and have demonstrated knowledge of online marketing concepts and best practices across multiple digital marketing disciplines. Customers, co-workers, employers, and partners can be assured that OMCP certified professionals have proven their knowledge and are committed to maintain generally accepted practices through the industry’s top training providers, organizations, and industry events.

The minimum recommended preparation for the OMCP exam includes 2,000 hours of online marketing experience that includes conceptual understanding of at least six online marketing disciplines, coupled with 64 didactic hours in an OMCP-Approved Course covering two specific disciplines.

Market Motive’s Discipline Specific Certification Courses help marketers prepare for OMCP Certification readiness.

OMCA™

OMCA is a valuable entry-level certification for online marketing associates and entry-level practitioners. Perfect for managers, those just starting in digital marketing, or as a first step towards earning an OMCP certificate, an OMCA certification is designed to prove conceptual knowledge of digital marketing and demonstrate foundational knowledge of generally accepted practices across multiple digital marketing disciplines.

The minimum recommended preparation for the OMCA exam includes 600 hours of online marketing experience that includes conceptual understanding of at least six online marketing disciplines, coupled with 34 didactic hours in an OMCA-approved course covering eight specific disciplines.

Market Motive’s Foundations Certification Course helps marketers prepare for OMCA Certification readiness.

To learn more about OMCP and their requirements, visit the OMCP site.

Market Motive Certification

market motive certified practitioner genGraduates of Market Motive Certification Courses also receive a Market Motive Certification, proof of your successful completion of our demanding training. You can proudly display your Market Motive Certification  alongside OMCP on your website, social media profiles, and email signatures.